Download
1 / 15
0 likes | 27 Views
Influencer marketing utilizes social media personalities to endorse products, bridging brands and consumers. Through authentic engagement, influencers build trust and boost brand awareness and sales. This mutually beneficial relationship enables influencers to monetize their influence while giving brands access to targeted audiences, remaining a potent strategy amid evolving social media landscapes.<br><br>Visit Us on <br>https://dgtive.in/<br>Marketing Agency in GOA<br><br><br><br><br><br><br><br>
E N D
Influencer Marketing Julia Barretto Digital Marketing Intern
what is influencer marketing? Influencer partnering with influential figures in specific niches or Industries to promote a Brand, product and service Marketing is about
DIFFERENT TIERS OF INFLUENCER MEGA INFLUENCER MACRO INFLUENCER MICRO INFLUENCER NANO INFLUENCER 1M + 500K-1M 10K-50K 1K-10K
MEGA INFLUENCER A Mega- influencer typically has over 1 million followers on their platforms They have the widest reach of any influencer category and can be effective at reaching broad audience Mega influencer are often celebrities, Musicians or other high profile individuals.
MACRO INFLUENCER A macro-influencer's follower count should fall somewhere between 500,000 and one million followers. Unlike most mega-influencers, macro-influencers usually gained fame through the internet itself, whether that was through vlogging, or by producing funny or inspiring content
MICRO INFLUENCER A micro-influencer is someone who has following between 1,000 to 100,000 followers. A micro-influencer focuses on a specific niche or area and is generally regarded as an industry expert or topic specialist.
NANO INFLUENCER Nano-influencers are a relatively new breed of influencer.They tend to have a smaller number of followers in comparison to micro-influencers, less than 10,000 followers. someone who has influence within their community. This would be someone who has influence in the local neighborhood or community.
How Does Influencer Marketing Work? Identifying the right influencers based on your target audience and campaign goals. Building relationships with influencers through outreach and negotiation. Collaborating on content creation that aligns with both the brand and the influencer’s style. Tracking and analyzing campaign performance using metrics like reach, engagement, and conversions.
3 ways influencer accepts his payment Lump Sum Payment: This is one of the most straightforward methods where influencers receive a fixed amount of money for their collaboration. The payment can be negotiated based on factors such as the influencer's reach, engagement rate, content creation skills, and the scope of the campaign. Affiliate Marketing: In this model, influencers earn a commission for driving sales or conversions for the brand. Influencers receive a unique tracking link or promo code to share with their audience. They earn a percentage of the revenue generated from sales made through their affiliate link or code.
Barter Agreement: Instead of monetary payment, influencers may accept free products or services from the brand in exchange for promotion. This method is common, especially for smaller influencers or those just starting, as it allows them to build their portfolio and receive valuable goods. The value of the products provided may vary based on their retail price, exclusivity, or relevance to the influencer's audience.
TYPES OF INFLUENCER Food influencers Fashion influencers Beauty influencer Fitness influencers Travel & Lifestyle influencers Pet influencers Gaming influencers
Logan Paul & KSI PRIME Energy drink brand having logan paul and ksi as their brand ambassador
LEWIS HAMILTON TOMMY HILFIGER He is a fashion icon has a sense of style and he put himself together in a very cool way that’s very real
