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Recipe for the perfect SEO Report

Get to know about the important components which help you to prepare perfect SEO Report.This is brought to you by Digital Media Sapiens http://www.digitalmediasapiens.com

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Recipe for the perfect SEO Report

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  1. A Recipe for the Perfect SEO Report Powered by – http://www.digitalmediasapiens.com

  2. Improve Your SEO Reporting Skills SEO is an important aspect of digital content – there’s no denying it Without knowing and fulfilling the SEO principles, your content is unlikely to rank and/or show up on search engine results; but getting your maximum visibility isn’t the end of the job. You still have to compile the results and prepare your reports indicating the level of your success…essentially, you need to have something to show for the weeks or months of work you’ve been putting in. And that final stage of SEO reporting (whether it’s monthly, quarterly, etc.) is where many fall short.

  3. Measuring and Tracking Success It’s not enough to just put together a list of figures straight out of an analytics report…rather, you need to distill this information into different points and metrics that indicate that you or the company have made progress and identify areas of difficulty and opportunity. After all, if you can’t clearly put down what you’ve done and what results you’ve generated, how are you going to convince the people you answer to (your boss or a client) that their goals have been accomplished?

  4. Components of the Perfect SEO Report • Whether your SEO activities are conducted year round or they’ve been broken down into specific campaigns, your overall reporting requirements are quite similar. • Before you begin anything, determine how often you need to report, so that you can configure your analytics reports, etc. to generate with the required frequency. • Whether it’s a long-term project or a new campaign, it’s best to start with a short overview detailing the objectives, your SEO strategy, the plan to be implemented, the actions you have undertaken in the given period, and if possible, an initial report of the status before you embarked on the project which serves as a baseline to measure progress

  5. Components of the Perfect SEO Report • To help you put together a great, and above all, relevant SEO report, we’ve put together the key components you need to include: • Keyword Ranking • Website Traffic Overview • Traffic Source • Search Query Term Conversion Rate • Put your SEO Reports to the Best Use

  6. Keyword Ranking Before launching an SEO campaign, you will have put together a list of keywords or phrases which make it possible for your content to be discovered by your targeted search engine(s). The better your website/page is keyword optimized, the more you will be found in the search results. In each report, put down the list of keywords and their current ranking, along with their ranking as per the last reporting date. Besides the overall success of the individual keywords, it may help you to identify coming trends in keywords demand.

  7. Website Traffic Overview Sourcing the data from Google Analytics, put together the metrics regarding your website data – visits, unique vs. return visitors, page views, visit duration, bounce rate, etc. Distill this information into absolutes (number of unique visitors, page views, bounce rate percentage, etc.) to indicate change from the previous report.

  8. Traffic Source Also available from Google Analytics, this data highlights the channels through which your visitor arrived on your website – direct traffic, referral traffic, search traffic, and campaigns. Of the four, search traffic (absolute and percentage) is most important to you as it highlights the effectiveness of your SEO strategies. Here also, it would be ideal to draw comparisons to indicate positive change

  9. Search Query Term Conversion Rate While keywords are important, you also want to know which search queries are leading people to your page and how many of these go all the way to conversion. This information can help you leverage the content that works for an even higher success rate and give you a more accurate understanding of your website’s success.

  10. Put your SEO Reports to the Best Use As you get deeper into your campaigns, you’ll find more metrics to track and evaluate other aspects of your performance…statistics that become more relevant when you have greater amounts of data. The most important thing to draw from SEO reporting however is the signs of where you need to correct your course – maybe you need to adjust your strategy slightly, maybe you need to take it in a whole new direction. The point is to recognize your next move and make it.

  11. Bring success to your business through a holistic marketing plan & implementation Call us today - +971 4 4538116 info@dmsapiens.com http://www.digitalmediasapiens.com Headquarters: San Antonio Technology Center,3463 Magic Drive Suite,T1, San Antonio, TX, 78229, USA Dubai Location: Office 12A03, 13th floor,One Lake Plaza, Cluster T,Jumeirah Lake Towers, Dubai

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