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The process of examining data from different angles and summarizing it into useful information, which can help in increasing revenue, cutting costs, etc., data mining turns raw data into useful information. By finding patterns and correlations in huge sets of data, businesses can learn more about their customers and develop more effective marketing strategies with the help of data mining. It enables organizations to determine relationships among significant internal as well as external factors. One can know the impact on sales, profits, customer satisfaction, etc. with data mining.
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