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Digital 2011 Asia (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Asia (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? ASIA? we are social? DECEMBER 2011?

  2. COUNTRIES COVERED IN THIS REPORT? BANGLADESH? BRUNEI? BHUTAN? CAMBODIA? CHINA? HONG KONG? INDIA? INDONESIA? JAPAN? NEPAL? PAKISTAN? PHILIPPINES? SINGAPORE? SRI LANKA? TAIWAN? THAILAND? VIETNAM? SOUTH KOREA? LAOS? MACAU? MALAYSIA? MALDIVES? MONGOLIA? MYANMAR? we are social?

  3. THE REGIONAL PICTURE? ASIA-WIDE DATA AND STATISTICS? we are social?

  4. CURRENT POPULATION OF ASIA:? 3,715,000,O00? we are social? SOURCE: UN, JUNE 2011?

  5. ASIAN COUNTRIES? ACCOUNT FOR? 53%? OF THE TOTAL? WORLD POPULATION? we are social? SOURCE: UN, JUNE 2011?

  6. ASIA’S POPULATION IS STILL? MOSTLY RURAL, WITH AROUND? 58%? OF ITS POPULATION? LIVING IN RURAL AREAS? we are social? SOURCE: UN DATA, JUNE 2011?

  7. 25%? OF PEOPLE LIVING IN ASIA? ARE BELOW THE AGE OF 15? we are social? SOURCE: UN DATA, JUNE 2011?

  8. THE REGIONAL ASIAN PICTURE ? 3,714,544,017 ? ASIA’S TOTAL POPULATION? 74%? 58%? 42%? URBAN? RURAL? 909,180,759 ? INTERNET USERS? 24%? INTERNET PENETRATION? 750,463,600 ? USERS OF TOP SOCIAL NETWORKS? 20%? SOCIAL NETWORK PENETRATION? 2,767,417,932 ? MOBILE SUBSCRIBERS? 75%? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  9. INTERNET USERS ACROSS ASIA:? 909,000,000? we are social? SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011?

  10. INTERNET PENETRATION? ACROSS ASIA IS ROUGHLY? 24%? we are social? SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011?

  11. INTERNET PENETRATION BY ASIAN COUNTRY? 82%? 79%? 78%? 72%? 70%?69%? 59%? 50%? GLOBAL! 36%? 34%? 34%? 32%? 27%? AVERAGE! 24%? 17%? 12%? 11%? 4%? 2%? 9%? 8%? 8%? 1%? 8%? 0%? BRUNEI? MACAU? BHUTAN? JAPAN? HONG KONG? THAILAND? [AVERAGE]? LAOS? BANGLADESH? TAIWAN? PAKISTAN? VIETNAM? PHILIPPINES? INDONESIA? SRI LANKA? MALAYSIA? SINGAPORE? SOUTH KOREA? MONGOLIA? MALDIVES? CHINA? NEPAL? INDIA? MYANMAR? CAMBODIA? we are social? SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011?

  12. PEOPLE IN ASIA? ACCOUNT FOR? 44%? OF THE WORLD’S? INTERNET USERS? we are social? SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011?

  13. WEB USERS IN ASIA SPEND AN AVERAGE OF? 16.5 HOURS? PER MONTH USING THE INTERNET? we are social? SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  14. we are social?$? 89%? OF INTERNET USERS IN ASIA INTEND TO MAKE? ONLINE PURCHASES IN THE NEXT 6 MONTHS? SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  15. we are social?$? 65%? OF INTERNET USERS IN ASIA USE? ONLINE PRICE COMPARISON SERVICES? SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  16. SOCIAL MEDIA USERS ACROSS ASIA:? 750,000,000? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011?

  17. SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY? 55%? 54%? 52%? 51%? 42%? 41%? 40%? 37%? 36%? GLOBAL! 28%? 20%? 19%? 19%? AVERAGE! 17%? 9%? 8%? 8%? 3%? 3%? 3%? 1%? 2%? 5%? 5%? N/A? BRUNEI? MACAU? BHUTAN? HONG KONG? [AVERAGE]? JAPAN? THAILAND? BANGLADESH? TAIWAN? MALDIVES? PAKISTAN? LAOS? VIETNAM? PHILIPPINES? INDONESIA? SRI LANKA? MALAYSIA? SINGAPORE? SOUTH KOREA? MONGOLIA? CHINA? NEPAL? INDIA? MYANMAR? CAMBODIA? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011?

  18. LARGEST SOCIAL NETWORKS IN ASIA? 536 M? QZONE? TENCENT? WEIBO? 310 M? SINA? WEIBO? 250 M? 172 M? FACEBOOK? we are social? SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011?

  19. QZONE IS MORE THAN? 3 TIMES? BIGGER THAN FACEBOOK? ACROSS ASIA? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS?

  20. THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA? 75 %? 75 %? 68 %? 64 %? 64 %? PHILIPPINES? INDONESIA? MALAYSIA? RUSSIA? BRAZIL? we are social? SOURCE: GLOBAL WEB INDEX, JUNE 2011?

  21. 81%? OF ASIA’S TOP BRANDS? USE SOCIAL MEDIA? we are social? SOURCE: BURSON MARSTELLER?

  22. MOBILE SUBSCRIBERS ACROSS ASIA:? 2,767,417,932 ? we are social? SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011?

  23. THREE QUARTERS? OF ASIA’S POPULATION HAS A MOBILE PHONE? we are social? SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011?

  24. MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY? 161%?158%? 151%?147%?144%? 113%?110%? 109%?108%?107%? 100%?94%?89%? 88%? 87%? GLOBAL! 76%? 75%?71%?68%? AVERAGE! 61%? 60%?57%? 56%? 42%? 2%? MACAU? BRUNEI? BHUTAN? HONG KONG? THAILAND? JAPAN? [ASIAN AVERAGE]? LAOS? BANGLADESH? TAIWAN? PAKISTAN? VIETNAM? PHILIPPINES? INDONESIA? SRI LANKA? MALAYSIA? SINGAPORE? SOUTH KOREA? MONGOLIA? MALDIVES? CHINA? NEPAL? INDIA? MYANMAR? CAMBODIA? we are social? SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011?

  25. PEOPLE IN ASIA? ACCOUNT FOR? 55%? OF THE WORLD’S? MOBILE SUBSCRIBERS? we are social? SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011?

  26. MOBILE INTERNET USERS ACROSS ASIA:? 623,000,000? we are social? SOURCE: EMARKETER, MAY 2011?

  27. 69%? OF ASIA’S INTERNET USERS? ACCESS VIA MOBILE DEVICES? we are social? SOURCE: NIELSEN?

  28. $! THE VALUE OF MOBILE COMMERCE IN? ASIA IN 2012 IS EXPECTED TO EXCEED? US$ 139 BILLION? we are social? SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  29. COUNTRY BY COUNTRY? A CLOSER LOOK AT EACH ASIAN MARKET? we are social?

  30. BANGLADESH? 142,319,000 ? TOTAL POPULATION? 25%? 75%? URBAN? RURAL? 1,735,020 ? INTERNET USERS? 1 %? 1 %? INTERNET PENETRATION? 2,110,720 ? USERS ON TOP SOCIAL NETWORK? 1 %? 1 %? SOCIAL NETWORK PENETRATION? 79,677,000 ? MOBILE SUBSCRIBERS? 56 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  31. BHUTAN? 708,265 ? TOTAL POPULATION? 33%? 67%? URBAN? RURAL? 53,280 ? INTERNET USERS? 8 %? 8 %? INTERNET PENETRATION? 62,680 ? 9 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 400,183 ? MOBILE SUBSCRIBERS? 57 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  32. BRUNEI DARUSSALAM? 406,000? TOTAL POPULATION? 72%? 28%? URBAN? RURAL? 318,900 ? INTERNET USERS? 79 %? INTERNET PENETRATION? 224,240 ? 55 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 437,932 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  33. CAMBODIA? 13,395,682 ? TOTAL POPULATION? 20%? 80%? URBAN? RURAL? 329,680 ? INTERNET USERS? 2 %? 2 %? INTERNET PENETRATION? 412,360 ? 3 %? 3 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 10,189,746 ? MOBILE SUBSCRIBERS? 76 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  34. CHINA? 1,339,724,852? TOTAL POPULATION? 50%? 50%? URBAN? RURAL? 485,000,000? INTERNET USERS? 36%? INTERNET PENETRATION? 536,000,000? USERS ON TOP SOCIAL NETWORK? 40%? SOCIAL NETWORK PENETRATION? 916,500,000? MOBILE SUBSCRIBERS? 67%? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  35. HONG KONG? 7,108,100 ? TOTAL POPULATION? 100%? URBAN? 4,878,713 ? INTERNET USERS? 69 %? INTERNET PENETRATION? 3,828,000 ? USERS ON TOP SOCIAL NETWORK? 54 %? SOCIAL NETWORK PENETRATION? 11,231,419 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  36. INDIA? 1,210,193,422 ? TOTAL POPULATION? 29%? 71%? URBAN? RURAL? 100,000,000 ? INTERNET USERS? 8 %? 8 %? INTERNET PENETRATION? 38,045,000 ? USERS ON TOP SOCIAL NETWORK? 3 %? 3 %? SOCIAL NETWORK PENETRATION? 858,370,000 ? MOBILE SUBSCRIBERS? 71 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  37. INDONESIA? 237,556,363 ? TOTAL POPULATION? 43%? 57%? URBAN? RURAL? 39,600,000 ? INTERNET USERS? 17 %? INTERNET PENETRATION? 40,829,720 ? USERS ON TOP SOCIAL NETWORK? 17 %? SOCIAL NETWORK PENETRATION? 210,391,300 ? MOBILE SUBSCRIBERS? 89 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  38. JAPAN? 127,720,000 ? TOTAL POPULATION? 14%? 86%? URBAN? RURAL? 99,182,000 ? INTERNET USERS? 78 %? INTERNET PENETRATION? 24,700,000 ? USERS ON TOP SOCIAL NETWORK? 19 %? SOCIAL NETWORK PENETRATION? 127,280,000 ? MOBILE SUBSCRIBERS? 100 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  39. LAOS? 6,348,800 ? TOTAL POPULATION? 27%? 73%? URBAN? RURAL? 527,400 ? INTERNET USERS? 8 %? 8 %? INTERNET PENETRATION? 109,180 ? 2 %? 2 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 3,819,929 ? MOBILE SUBSCRIBERS? 60%? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010? we are social?

  40. MACAU? 558,100 ? TOTAL POPULATION? 100%? URBAN? 280,900 ? INTERNET USERS? 50 %? INTERNET PENETRATION? 208,580 ? 37 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 900,000 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  41. MALAYSIA? 28,656,000 ? TOTAL POPULATION? 64%? 36%? URBAN? RURAL? 16,902,600 ? INTERNET USERS? 59 %? INTERNET PENETRATION? 11,816,200 ? USERS ON TOP SOCIAL NETWORK? 41 %? SOCIAL NETWORK PENETRATION? 32,411,937 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  42. MALDIVES? 317,280? TOTAL POPULATION? 35%? 65%? URBAN? RURAL? 107,460? INTERNET USERS? 34 %? INTERNET PENETRATION? 114,320? 36 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 465,824? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  43. MONGOLIA? 2,826,500 ? TOTAL POPULATION? 61%? 39%? URBAN? RURAL? 350,000 ? INTERNET USERS? 12 %? INTERNET PENETRATION? 236,520 ? 8 %? 8 %? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 2,483,720 ? MOBILE SUBSCRIBERS? 88 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  44. MYANMAR (BURMA)? 48,337,000 ? TOTAL POPULATION? 31%? 69%? URBAN? RURAL? 110,000 ? INTERNET USERS? 0.23 %? 0.23 %? INTERNET PENETRATION? N/A? N/A? USERS ON TOP SOCIAL NETWORK? SOCIAL NETWORK PENETRATION? 850,500 ? MOBILE SUBSCRIBERS? 2 %? 2 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? we are social? THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011?

  45. NEPAL? 26,620,809 ? TOTAL POPULATION? 17%? 83%? URBAN? RURAL? 1,072,900? INTERNET USERS? 4 %? 4 %? INTERNET PENETRATION? 1,296,600 ? USERS ON TOP SOCIAL NETWORK? 5 %? 5 %? SOCIAL NETWORK PENETRATION? 11,056,830 ? MOBILE SUBSCRIBERS? 42!%? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  46. PAKISTAN? 177,671,000 ? TOTAL POPULATION? 35%? 65%? URBAN? RURAL? 20,431,000 ? INTERNET USERS? 12 %? INTERNET PENETRATION? 5,506,740 ? USERS ON TOP SOCIAL NETWORK? 3 %? 3 %? SOCIAL NETWORK PENETRATION? 107,900,000 ? MOBILE SUBSCRIBERS? 61 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  47. THE PHILIPPINES? 94,013,200 ? TOTAL POPULATION? 63%? 37%? URBAN? RURAL? 29,700,000 ? INTERNET USERS? 32 %? INTERNET PENETRATION? 26,752,000 ? USERS ON TOP SOCIAL NETWORK? 28 %? SOCIAL NETWORK PENETRATION? 88,119,840 ? MOBILE SUBSCRIBERS? 94 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  48. SINGAPORE? 5,076,700 ? TOTAL POPULATION? 100%? URBAN? 3,658,400 ? INTERNET USERS? 72 %? INTERNET PENETRATION? 2,602,920 ? USERS ON TOP SOCIAL NETWORK? 51 %? SOCIAL NETWORK PENETRATION? 7,322,553 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  49. SOUTH KOREA? 48,219,000 ? TOTAL POPULATION? 82%? 18%? URBAN? RURAL? 39,440,000 ? INTERNET USERS? 82 %? INTERNET PENETRATION? 25,000,000 ? USERS ON TOP SOCIAL NETWORK? 52 %? SOCIAL NETWORK PENETRATION? 52,600,000 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  50. SRI LANKA? 20,653,000 ? TOTAL POPULATION? 15%? 85%? URBAN? RURAL? 1,776,900 ? INTERNET USERS? 9 %? INTERNET PENETRATION? 1,126,020 ? USERS ON TOP SOCIAL NETWORK? 5 %? 5 %? SOCIAL NETWORK PENETRATION? 18,013,623 ? MOBILE SUBSCRIBERS? 87 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

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