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Digital 2011 India (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 India (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? INDIA? we are social? DECEMBER 2011?

  2. INDIA? 1,210,193,422 ? TOTAL POPULATION? 29%? 71%? URBAN? RURAL? 100,000,000 ? INTERNET USERS? 8 %? 8 %? INTERNET PENETRATION? 38,045,000 ? USERS ON TOP SOCIAL NETWORK? 3 %? 3 %? SOCIAL NETWORK PENETRATION? 858,370,000 ? MOBILE SUBSCRIBERS? 71 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. 50%? OF THE INDIAN POPULATION? IS BELOW THE AGE OF 25? we are social? SOURCE: INDIA CENSUS 2011?

  4. 72%? OF INDIA’S POPULATION? STILL LIVE IN RURAL AREAS? we are social? SOURCE: INDIA CENSUS 2011?

  5. MORE PEOPLE LIVE IN RURAL INDIA? THAN LIVE IN THE WHOLE OF THE USA? AND WESTERN EUROPE COMBINED? (! )! we are social? SOURCE: INDIA CENSUS 2011 DATA COMPARED TO UN DATA?

  6. GROWTH IN THE? NUMBER OF INTERNET USERS? IN INDIA OVER THE PAST 12 MONTHS:? 25%? we are social? SOURCE: INTERNET WORLD STATS?

  7. 20,000,000? PEOPLE IN INDIA USE? THE INTERNET EACH DAY? we are social? SOURCE: TECHONZO, AS CITED IN PENN OLSON?

  8. …BUT ONLY? 2%? OF RURAL INDIANS? USE THE INTERNET? we are social? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA?

  9. 59%? OF INDIA’S INTERNET USERS ONLY EVER? ACCESS THE INTERNET VIA MOBILE DEVICES? we are social? SOURCE: MOBITHINKING?

  10. THE AVERAGE INTERNET? USER IN INDIA SPENDS? 26 MINUTES? ONLINE EACH DAY? we are social? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA?

  11. 70%? OF INDIA’S INTERNET? USERS ARE MALE? we are social? SOURCE: TECHONZO, AS CITED IN PENN OLSON?

  12. THERE ARE AROUND? 8,000? INTERNET CAFÉS ACROSS INDIA? we are social? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011?

  13. 60%? OF INDIAN INTERNET? USERS STILL USE WEB CAFÉS? we are social? SOURCE: BUDDE COMM, AS CITED IN INTERNET WORLD STATS?

  14. 18%? OF INDIA’S RURAL INTERNET? USERS HAVE TO WALK MORE THAN? 10KM? TO ACCESS THE INTERNET? we are social? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011?

  15. we are social??? 31%? OF THOSE LIVING IN RURAL PARTS OF? INDIA HAVE NEVER HEARD OF THE INTERNET? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011?

  16. THAT EQUATES? TO MORE PEOPLE? THAN THE TOTAL? POPULATION OF? BRAZIL? (! )! we are social? SOURCE: UN DATA?

  17. 70%? OF INDIAN INTERNET USERS? WATCH ONLINE VIDEOS? we are social? SOURCE: COMSCORE?

  18. 13,000,000? INDIANS ARE REGISTERED ON? MATRIMONIAL DATING SITES? we are social? SOURCE: TECHONZO, AS CITED IN PENN OLSON?

  19. INDIAN NETIZENS SPEND? AN AVERAGE OF? 3 HOURS? ON SOCIAL MEDIA? SITES EACH MONTH? we are social? SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA?

  20. SOCIAL NETWORK USER NUMBERS IN INDIA:? FACEBOOK? 38M? ORKUT? 28M? TWITTER? 13M? LINKEDIN? 13M? we are social? SOURCE: TECHONZO, AS CITED IN PENN OLSON?

  21. THE NUMBER OF FACEBOOK? USERS IN INDIA HAS GROWN BY? 37%? IN THE PAST 6 MONTHS? we are social? SOURCE: SOCIALBAKERS?

  22. FACEBOOK DEMOGRAPHICS IN INDIA? 55-64:? 3%? 65+:? 1%? 45-54:? 3%? 35--44:? 7%? 13-17:? 13%? FEMALE:? 28%? 25-34:? 28%? MALE:? 72%? 18-24:? 48%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  23. TOP FACEBOOK PAGES IN INDIA? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? TATA DOCOMO? KINGFISHER? VODAFONE ZOOZOOS? MUMBAI INDIANS? FASTRACK? AXE ANGELS CLUB? PEPSI INDIA? SHOPPERS STOP? NIKE CRICKET? PLAYUP CRICKET? LIKES? GROWTH? 23.69%? 9.71%? 2.95%? 4.51%? 7.45%? 0.54%? 3.19%? 11.86%? 0.95%? 28.29%? 4,496,772 ? 2,594,325 ? 2,494,963 ? 2,287,797 ? 2,248,214 ? 2,015,746 ? 1,728,412 ? 1,613,342 ? 1,545,628 ? 1,426,142 ? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  24. GAMES ARE THE MOST POPULAR? ACTIVITY ON FACEBOOK IN INDIA? we are social? SOURCE: PENN OLSON?

  25. NUMBER OF LINKEDIN USERS IN INDIA:? 12,838,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  26. INDIA HAS THE SECOND? HIGHEST BASE OF LINKEDIN? USERS IN THE WORLD ? we are social? SOURCE: SOCIALBAKERS?

  27. TWO THIRDS? OF INDIAN INTERNET USERS CHECK? ONLINE REVIEWS BEFORE BUYING PRODUCTS? we are social? SOURCE: TECHONZO, AS CITED IN PENN OLSON?

  28. ESTIMATED VALUE OF E-COMMERCE IN INDIA IN 2011:? US$ 10 BILLION? we are social? SOURCE: PENN OLSON?

  29. THAT EQUATES TO AROUND? US$ 100? PER INTERNET USER? we are social? SOURCE: BASED ON DATA FROM PENN OLSON AND INTERNET WORLD STATS?

  30. 67%? OF INDIAN E-COMMERCE? COMES FROM MOBILE DEVICES? we are social? SOURCE: GOOGLE, AS CITED IN THE NEXT WEB?

  31. 40%? OF GOOGLE SEARCHES IN INDIA? ARE CONDUCTED ON MOBILE PHONES? we are social? SOURCE: GOOGLE, AS CITED IN THE NEXT WEB?

  32. THE NUMBER OF? MOBILE SUBSCRIBERS IN? INDIA IS GROWING AT AN ANNUAL RATE OF? 34%? we are social? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011?

  33. THERE ARE ROUGHLY? 290,000,000? MOBILE SUBSCRIBERS IN? RURAL AREAS OF INDIA? we are social? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011?

  34. PENETRATION OF MOBILE SUBSCRIPTIONS IN INDIA:? PENETRATION OF TV? IN INDIAN HOUSEHOLDS:? VS? 71%? 61%? we are social? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011; TAM MEDIA RESEARCH, 2011?

  35. GROWTH RATES INDICATE THERE WILL BE ROUGHLY? 200,000,000? NEW MOBILE SUBSCRIBERS IN INDIA THIS YEAR? we are social? SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011?

  36. THAT’S LIKE ADDING THE TOTAL? POPULATION OF RUSSIA? (! )! we are social? SOURCE: UN DATA?

  37. THERE WERE? 346,670,000? MOBILE DATA SUBSCRIBERS? IN INDIA IN JUNE 2011? we are social? SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011?

  38. THAT’S MORE THAN? THE ENTIRE POPULATION? OF THE UNITED STATES? (! )! we are social? SOURCE: UN DATA?

  39. 13 BILLION? ADVERTS ARE SERVED TO MOBILE? DEVICES IN INDIA EVERY MONTH ? we are social? SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY?

  40. THAT’S MORE THAN? (! )! 5,000? AD IMPRESSIONS? EVERY SECOND? we are social? SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY?

  41. we are social?$? ESTIMATED VALUE OF THE INDIAN MOBILE? VALUE-ADDED SERVICES INDUSTRY IN 2011:? US$ 3.6 BILLION? SOURCE: DELOITTE?

  42. we are social?$? THAT EQUATES TO ROUGHLY ? US$ 4.20? PER SUBSCRIBER? SOURCE: BASED ON DATA FROM DELOITTE AND WIKIPEDIA?

  43. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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