1 / 25

Digital 2011 Indonesia (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

DataReportal
Download Presentation

Digital 2011 Indonesia (December 2011)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL, DIGITAL? AND MOBILE IN? INDONESIA? we are social? DECEMBER 2011?

  2. INDONESIA? 237,556,363 ? TOTAL POPULATION? 43%? 57%? URBAN? RURAL? 39,600,000 ? INTERNET USERS? 17 %? INTERNET PENETRATION? 40,829,720 ? USERS ON TOP SOCIAL NETWORK? 17 %? SOCIAL NETWORK PENETRATION? 210,391,300 ? MOBILE SUBSCRIBERS? 89 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. REPORTS OF THE NUMBER OF INTERNET? USERS IN INDONESIA VARY GREATLY:? 84,748,000? SALING SILANG? 39,600,000 ? INTERNET WORLD STATS? VS? we are social? SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG ?

  4. MORE THAN? HALF? OF INDONESIA’S INTERNET? USERS ARE YOUNGER THAN? 20? we are social? SOURCE: NIELSEN?

  5. INTERNET USE IN INDONESIA? IS HEAVILY MALE-SKEWED? VS? 64%? MALE? 36%? FEMALE? we are social? SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  6. PERCENTAGE OF INDONESIAN INTERNET? USAGE COMING FROM MOBILE DEVICES:? 61%? we are social? SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST?

  7. PROPORTION OF DESKTOP INTERNET ACCESS? IN INDONESIA COMING FROM INTERNET CAFÉS:? 66%? we are social? SOURCE: NIELSEN?

  8. INTERNET PENETRATION IS ONLY 17% IN INDONESIA…? >! …BUT MORE INDONESIANS USE THE INTERNET? THAN LISTEN TO THE RADIO OR READ NEWSPAPERS? we are social? SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET?

  9. 8? INDONESIAN NETIZENS PREFER TO? STAY IN TOUCH VIA SOCIAL NETWORKS? 71%? 51%? VS? OF INDONESIAN NETIZENS SEND PRIVATE MESSAGES? VIA SOCIAL NETWORKS? OF INDONESIAN NETIZENS? USE EMAIL? we are social? SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+?

  10. 89%? OF INDONESIAN INTERNET USERS? VISIT SOCIAL MEDIA SITES? we are social? SOURCE: COMSCORE?

  11. FACEBOOK DEMOGRAPHICS IN INDONESIA? 55-64:? 0%? 65+:? 2%? 45-54:? 2%? 35--44:? 6%? 13-17:? 28%? 25-34:? 21%? FEMALE:? 40%? MALE:? 60%? 18-24:? 41%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  12. TOP FACEBOOK PAGES IN INDONESIA? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? SURFER GIRL? CHOCOLATOS? BLACKBERRY INDONESIA? YAMAHA MOTOR INDONESIA? AXE ID? STARBUCKS INDONESIA? XL RAME? OAKLEY INDONESIA? NIKE FOOTBALL INDONESIA? TANGO WAFER RENYAH? LIKES? 1,970,681 ? 1,786,810 ? 1,554,499 ? 1,325,865 ? 1,000,615 ? 620,796 ? 617,472 ? 614,850 ? 364,634 ? 339,888 ? GROWTH? 2.10%? 0.95%? 7.38%? 1.98%? 31.56%? 0.35%? 1.43%? 0.17%? 0.88%? 43.61%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  13. TWEETS PER DAY IN INDONESIA:? 1,293,131? we are social? SOURCE: SALING SILANG?

  14. (! )! THAT’S? 15? TWEETS EVERY? SECOND? we are social? SOURCE: BASED ON DATA FROM SALING SILANG?

  15. 87%? OF INDONESIAN TWEETS? COME FROM MOBILE DEVICES? we are social? SOURCE: SALING SILANG?

  16. INDONESIA’S SHERINA MUNAF -? A SINGER FROM JAKARTA - HAS? 1,336,781 ? FOLLOWERS ON TWITTER, MAKING HER THE? MOST-FOLLOWED PERSON LIVING IN ASIA? we are social? SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  17. 51%? OF INDONESIAN WEB USERS STREAM OR? DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH? we are social? SOURCE: NIELSEN?

  18. NUMBER OF LINKEDIN USERS IN INDONESIA:? 860,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  19. FOURSQUARE USERS IN INDONESIA:? 312,000? we are social? SOURCE: PENN OLSON?

  20. 90%? OF INDONESIAN NETIZENS? USE PHOTO-SHARING SITES? we are social? SOURCE: COMSCORE?

  21. NUMBER OF BLOGS IN INDONESIA:? 5,270,658? we are social? SOURCE: SALING SILANG, JULY 2011?

  22. 89%? OF INDONESIA’S MOBILE INTERNET USERS? ACCESS SOCIAL MEDIA SITES FROM THEIR PHONES? we are social? SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  23. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

More Related