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Digital 2011 Japan (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Japan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Japan (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? JAPAN? we are social? DECEMBER 2011?

  2. JAPAN? 127,720,000 ? TOTAL POPULATION? 14%? 86%? URBAN? RURAL? 99,182,000 ? INTERNET USERS? 78 %? INTERNET PENETRATION? 24,700,000 ? USERS ON TOP SOCIAL NETWORK? 19 %? SOCIAL NETWORK PENETRATION? 127,280,000 ? MOBILE SUBSCRIBERS? 100 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. MORE THAN? THREE QUARTERS? OF JAPAN’S POPULATION USES THE INTERNET? we are social? SOURCE: BASED ON FIGURES FROM INTERNET WORLD STATS?

  4. HOWEVER, ONLY? 25%? OF JAPANESE BUSINESSES? HAVE THEIR OWN WEBSITE? we are social? SOURCE: WALL STREET JOURNAL?

  5. THE AVERAGE JAPANESE? WEB USER SPENDS ABOUT? 17 HOURS? ON THE INTERNET EACH MONTH? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  6. PERCENTAGE OF JAPANESE INTERNET USAGE ORIGINATING FROM MOBILE DEVICES:? PERCENTAGE OF JAPANESE INTERNET USAGE ORIGINATING FROM PCS:? VS? 29.3%? 27.3%? we are social? SOURCE: IMPRESS R&D, AS CITED IN CLICKZ.ASIA, AUGUST 2011?

  7. NUMBER OF MOBILE INTERNET? SUBSCRIBERS IN JAPAN:? 98,680,000? we are social? SOURCE: JAPAN STATISTICS BUREAU, AS CITED IN MOBITHINKING?

  8. THE NUMBER OF PEOPLE WITH? MOBILE INTERNET IN JAPAN? IS GREATER THAN THE TOTAL POPULATION OF GERMANY? (! )! we are social? SOURCE: BASED ON FIGURES FROM JAPAN STATISTICS BUREAU AND UN DATA ?

  9. PERCENTAGE OF THE POPULATION REGULARLY? USING A MOBILE BROWSER OR MOBILE APP:? JAPAN? 77%? USA? VS? 47%? we are social? SOURCE: COMSCORE, AS CITED BY MOBITHINKING?

  10. THE AVERAGE JAPANESE WEB? USER WATCHES ALMOST? 160? ONLINE VIDEOS EVERY MONTH? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  11. TOP SOCIAL NETWORKS IN JAPAN BY USER NUMBERS:? 24.7 M? 17.6 M? 5.2 M? MIXI? TWITTER? FACEBOOK? we are social? SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER?

  12. GENDER SPLITS ON JAPAN’S TOP SOCIAL NETWORKS? 57%? 57%? 52%? 48%? 43%? 43%? MIXI? TWITTER? FACEBOOK? we are social? SOURCE: SITE-REPORTED METRICS. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USER STATISTICS MAY DIFFER?

  13. THE 3 MOST POPULAR? MOBILE SITES IN JAPAN ARE? ALL SOCIAL MEDIA SITES? we are social? SOURCE: MOBITHINKING?

  14. MIXI PAGE VIEWS THROUGH ? MOBILE EACH MONTH:? 25 BILLION? we are social? SOURCE: SITE-REPORTED FIGURES?

  15. PROPORTION OF WORLDWIDE TWEETS? EMANATING FROM JAPAN IN APRIL 2011:? 25%? we are social? SOURCE: READ WRITE WEB?

  16. JAPANESE IS TWITTER’S SECOND? MOST POPULAR LANGUAGE, WITH? 6%? OF ALL TWEETS IN JAPANESE? we are social? SOURCE: MARKETING GUM?

  17. FACEBOOK DEMOGRAPHICS IN JAPAN? 65+:? 1%? 55-64:? 3%? 13-17:? 5%? 45-54:? 10%? 18-24:? 23%? MALE:? 57%? FEMALE:? 43%? 35--44:? 23%? 25-34:? 35%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  18. TOP FACEBOOK PAGES IN JAPAN? #? 1? 2? 3? 4? 5? BRAND PAGE? SATISFACTION GUARANTEED? BAD LAND? MIYAMATSU_NET? CRYSTAL BALL JAPAN? UNIQLO? ??????????????????? STARBUCKS? ANA.JAPAN? AU BY KDDI? ?MUJI ????? ?????RAKUTEN, INC.?? LIKES? 706,438 ? 483,414 ? 458,345 ? 447,246 ? 393,340 ? GROWTH? 13.20%? 26.42%? 38.09%? 31.33%? 23.03%? 6? 372,187 ? 32.69%? 7? 8? 9? 10? 292,131 ? 273,945 ? 267,523 ? 225,129 ? 27.68%? 30.71%? 3.12%? 27.16%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  19. NUMBER OF LINKEDIN USERS IN JAPAN:? 490,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  20. 81%? OF JAPANESE WEB USERS? VISIT BLOGS EACH MONTH? we are social? SOURCE: COMSCORE?

  21. AUDIENCE FOR BLOGS IN JAPAN? 73,500,000? we are social? SOURCE: COMSCORE?

  22. THE AVERAGE JAPANESE? WEB USER SPENDS ABOUT? 63 MINUTES? ON BLOGS EACH MONTH? we are social? SOURCE: COMSCORE?

  23. ADDED TOGETHER, JAPANESE PEOPLE SPEND? ½ MILLION YEARS? READING BLOGS EVERY MONTH? we are social? SOURCE: BASED ON COMSCORE DATA?

  24. THE JAPANESE ARE THE MOST ENTHUSIASTIC? BLOGGERS ON EARTH, MAKING MORE THAN? 1,000,000? BLOG POSTS EACH MONTH? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  25. 7,000,000? JAPANESE INTERNET USERS? HAVE THEIR OWN BLOG? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  26. we are social?$? THE INTERNET INDUSTRY? WILL CONTRIBUTE MORE THAN? US$ 250 BILLION? TO THE JAPANESE ECONOMY IN 2011? SOURCE: NOMURA RESEARCH INSTITUTE, AS CITED IN THE WALL STREET JOURNAL?

  27. ANNUAL VALUE OF JAPANESE CONSUMER E-COMMERCE:? US$ 86,179,000,000? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  28. THAT EQUATES TO AROUND? US$ 869? PER INTERNET USER, PER YEAR? we are social? SOURCE: BASED ON DATA FROM ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  29. ANNUAL VALUE OF DIGITAL MUSIC SALES IN JAPAN? US$ 1,106,000,000? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  30. 37%? OF JAPAN’S INTERNET? USERS PLAY ONLINE GAMES? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  31. REIGSTERED USERS OF MOBAGE? (JAPAN’S LARGEST SOCIAL GAMING PLATFORM)? 30 MILLION? we are social? SOURCE: SITE-REPORTED FIGURES?

  32. SIZE OF JAPANESE SOCIAL GAMING MARKET IN 2011:? US$ 2,600,000,000? we are social? SOURCE: SERKANTOTO?

  33. THAT’S MORE? THAN THE GDP? OF GUYANA? (! )! we are social? SOURCE: BASED ON DATA FROM SERKANTOTO AND UN DATA, JUNE 2011?

  34. we are social?$? VIRTUAL CURRENCY REVENUES? ON JAPAN’S TOP SOCIAL GAMING? PLATFORMS WILL BE MORE THAN? 4 TIMES? GREATER THAN FACEBOOK’S? GLOBAL VIRTUAL CURRENCY REVENUES? SOURCE: CLICKZASIA?

  35. 99%? OF PEOPLE IN JAPAN OWN? A 3G-ENABLED PHONE? we are social? SOURCE: MOBITHINKING?

  36. 81%? OF JAPANESE MOBILE? SUBSCRIPTIONS INCLUDE MOBILE WEB? we are social? SOURCE: MOBITHNINKING?

  37. ALMOST ALL PHONES IN JAPAN ALLOW USERS TO:? WATCH MOBILE TV AND VIDEO? SEND AND RECEIVE EMAILS? PAY FOR PUBLIC TRANSPORT? BUY PRODUCTS VIA TAP-AND-GO? ACCESS THE INTERNET? we are social? SOURCE: MOBITHINKING?

  38. 63%? OF JAPANESE MOBILE SUBSCRIBERS? TAKE PHOTOS WITH THEIR PHONES? we are social? SOURCE: WIKIPEDIA?

  39. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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