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Digital 2011 Philippines (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Philippines (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN THE? PHILIPPINES? we are social? DECEMBER 2011?

  2. THE PHILIPPINES? 94,013,200 ? TOTAL POPULATION? 63%? 37%? URBAN? RURAL? 29,700,000 ? INTERNET USERS? 32 %? INTERNET PENETRATION? 26,752,000 ? USERS ON TOP SOCIAL NETWORK? 28 %? SOCIAL NETWORK PENETRATION? 88,119,840 ? MOBILE SUBSCRIBERS? 94 %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. THE AVERAGE WEB USER IN? THE PHILIPPINES IS LESS THAN? 23 YEARS OLD? we are social? SOURCE: TNS DIGITAL LIFE?

  4. 24%? OF FILIPINO INTERNET USERS USE A? MOBILE DEVICE TO ACCESS THE WEB ? we are social? SOURCE: NIELSEN?

  5. 21.5? AVERAGE HOURS FILIPINO NETIZENS SPEND USING? THE INTERNET EACH WEEK? 13.3? AVERAGE HOURS FILIPINO NETIZENS SPEND WATCHING? BROADCAST TV EACH WEEK? VS? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  6. 87%? OF FILIPINO WEB USERS STREAM OR? DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH? we are social? SOURCE: NIELSEN?

  7. 47%? OF FILIPINO NETIZENS WATCH TV? CONTENT AND MOVIES VIA THE INTERNET? we are social? SOURCE: NIELSEN?

  8. 95%? OF FILIPINO WEB USERS? VISIT SOCIAL MEDIA SITES? we are social? SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  9. FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES? 65+:? 1%? 55-64:? 2%? 45-54:? 5%? 13-17:? 20%? 35--44:? 10%? MALE:? 48%? FEMALE:? 52%? 25-34:? 24%? 18-24:? 39%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  10. TOP FACEBOOK PAGES IN THE PHILIPPINES? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? SMART COMMUNICATIONS, INC.? HAIR EXPERTS? STARBUCKS PHILIPPINES? NESCAFÉ PHILIPPINES? RED HORSE BEER? GLOBE TELECOM? AXE PHILIPPINES? MYPHONE? HAVAIANAS PHILIPPINES (OFFICIAL)? CEBU PACIFIC AIR? LIKES? 1,119,583 ? 1,022,173 ? 963,548 ? 850,766 ? 593,066 ? 565,259 ? 504,827 ? 485,240 ? 432,413 ? 400,756 ? GROWTH? 1.04%? 1.15%? 1.24%? 17.44%? 0.71%? 7.80%? 10.49%? 32.06%? 1.27%? 10.37%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  11. NUMBER OF LINKEDIN USERS IN THE PHILIPPINES:? 899,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  12. 51%? OF FILIPINO WEB USERS HAVE? AN ACTIVE YOUTUBE PROFILE? we are social? SOURCE: NIELSEN?

  13. 95%? OF FILIPINO NETIZENS? USE PHOTO SHARING SITES? we are social? SOURCE: COMSCORE?

  14. 68%? OF FILIPINOS LISTEN? TO MUSIC ONLINE? we are social? SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH?

  15. 65%? OF FILIPINO WEB USERS HAVE INTERACTED WITH? A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS? we are social? SOURCE: NIELSEN?

  16. 73%? OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS? ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS? we are social? SOURCE: NIELSEN?

  17. 55%? OF FILIPINOS PLAY GAMES ONLINE? we are social? SOURCE: NIELSEN?

  18. FILIPINOS SEND AN AVERAGE OF? 700,000,000? SMS MESSAGES EVERY DAY? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  19. MAINLY DUE TO? SOCIAL NETWORKING,? THE NUMBER OF SMSES SENT EACH DAY IS NOW ONLY HALF WHAT IT WAS IN 2009? (! )! we are social? SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA?

  20. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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