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Digital 2011 Singapore (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 Singapore (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? SINGAPORE? we are social? DECEMBER 2011?

  2. SINGAPORE? 5,076,700 ? TOTAL POPULATION? 100%? URBAN? 3,658,400 ? INTERNET USERS? 72 %? INTERNET PENETRATION? 2,602,920 ? USERS ON TOP SOCIAL NETWORK? 51 %? SOCIAL NETWORK PENETRATION? 7,322,553 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. 80%? OF SINGAPOREAN INTERNET USERS? ACCESS THE WEB ON A DAILY BASIS? we are social? SOURCE: NIELSEN?

  4. 97%? OF SINGAPOREANS? AGED 15 – 19? ACCESS THE INTERNET? we are social? SOURCE: NIELSEN?

  5. 25? 12? VS? AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING? THE INTERNET EACH WEEK? AVERAGE HOURS SINGAPOREAN NETIZENS SPEND WATCHING? BROADCAST TV EACH WEEK? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  6. 80%? REACH OF FACEBOOK ACROSS SINGAPOREANS AGED 25-34? 34%? REACH OF THE STRAITS TIMES ACROSS SINGAPOREANS AGED 25-34? VS? we are social? SOURCE: MAXUS?

  7. 42%? OF SINGAPOREAN NETIZENS WATCH TV? CONTENT AND MOVIES VIA THE INTERNET? we are social? SOURCE: NIELSEN?

  8. 66%? OF SINGAPOREAN WEB USERS STREAM OR? DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH? we are social? SOURCE: NIELSEN?

  9. SINGAPOREANS SPEND OVER ? 25,000,000? HOURS WATCHING ONLINE? VIDEO EACH MONTH? we are social? SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11?

  10. THAT EQUATES TO ABOUT ? 32,500 YEARS? WATCHING ONLINE? VIDEOS EVERY YEAR? we are social? SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  11. SINGAPOREAN WEB USERS? SPEND MORE THAN? 7 HOURS? ON SOCIAL MEDIA? SITES EACH WEEK? we are social? SOURCE: TNS DIGITAL LIFE?

  12. FACEBOOK DEMOGRAPHICS IN SINGAPORE? 55-64:? 3%? 65+:? 2%? 45-54:? 8%? 13-17:? 12%? 35--44:? 18%? MALE:? 50%? FEMALE:? 50%? 18-24:? 26%? 25-34:? 32%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  13. TOP FACEBOOK PAGES IN SINGAPORE? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? BLACKBERRY SINGAPORE? STARBUCKS SINGAPORE? SINGAPORE AIRLINES? KFC SINGAPORE? SUBWAY SINGAPORE? SONY ERICSSON - SINGAPORE? CHANGI AIRPORT? CADBURY DAIRY MILK - SINGAPORE? SAMSUNG MOBILE SINGAPORE? IKEA SINGAPORE? LIKES? 193,107 ? 148,622 ? 124,567 ? 103,978 ? 56,567 ? 44,292 ? 39,491 ? 39,075 ? 33,246 ? 28,086 ? GROWTH? 4.15%? 2.05%? 4.79%? 3.16%? 2.52%? 5.10%? 4.89%? 0.00%? 3.43%? 0.00%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  14. NUMBER OF LINKEDIN USERS IN SINGAPORE:? 688,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  15. SINGAPOREAN USERS ON FOURSQUARE:? 48,000? we are social? SOURCE: PENN OLSON?

  16. MORE THAN? HALF? OF SINGAPOREAN INTERNET USERS? PLAY ONLINE GAMES EACH MONTH? we are social? SOURCE: TNS DIGITAL LIFE?

  17. THE AVERAGE SINGAPOREAN HAS? 1.5? MOBILE SUBSCRIPTIONS? ? we are social? SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011?

  18. 35%? OF SINGAPOREAN INTERNET USERS? ACCESS THE WEB VIA A MOBILE DEVICE? we are social? SOURCE: NIELSEN?

  19. 70%? OF SINGAPOREANS? OWN A SMARTPHONE? we are social? SOURCE: NIELSEN?

  20. SINGAPORE HAS? THE HIGHEST? RATE OF? SMARTPHONE? PENETRATION? IN THE WORLD? we are social? SOURCE: MOBITHINKING?

  21. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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