Digital 2015 Global Digital Statshot (August 2015)

1. we are social GLOBAL DIGITAL STATSHOT AUGUST 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL http://wearesocial.sg • @wearesocialsg We Are Social

2. AUG 2015 GLOBAL DIGITAL STATISTICS TOTAL TOTAL ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS UNIQUE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS POPULATION POPULATION INTERNET USERS INTERNET USERS 2.2063.734 1.925 7.357 3.175 BILLION BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS http://wearesocial.sg • @wearesocialsg We Are Social • • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence

3. AUG 2015 YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS TOTAL TOTAL POPULATION POPULATION ACTIVE ACTIVE ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS MEDIA USERS UNIQUE UNIQUE MOBILE USERS MOBILE USERS ACTIVE MOBILE ACTIVE MOBILE SOCIAL USERS SOCIAL USERS INTERNET USERS INTERNET USERS 2.5% 7.6% 8.7% 3.4% 23.3% +177 MILLION +225 MILLION +176 MILLION +124 MILLION +365 MILLION FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS http://wearesocial.sg • @wearesocialsg We Are Social • • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence

4. AUG 2015 ACTIVE USERS BY SOCIAL PLATFORM BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 1,490 1,490 !! FACEBOOK 832 832 !! QQ 800 800 !! WHATSAPP FACEBOOK MESSENGER QZONE WEIXIN / WECHAT TWITTER 700 700 !! 668 668 !! 549 549 !! 316 316 !! 300 300 !! 300 300 !! 300 300 !! 300 300 !! SKYPE INSTAGRAM BAIDU TIEBA GOOGLE+ 249 249 !! 230 230 !! 205 205 !! 200 200 !! 176 176 !! VIBER TUMBLR LINE SNAPCHAT SINA WEIBO SOCIAL NETWORK 100 100 !! 100 100 !! 100 100 !! 97 97 !! YY MESSENGER / CHAT APP / VOIP VKONTAKTE BBM LINKEDIN http://wearesocial.sg • @wearesocialsg We Are Social • Sources: latest company statements, correct as at 01 August 2015

5. AUG 2015 CHAT APPS: ACTIVE USER NUMBERS BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 800! WHATSAPP FACEBOOK MESSENGER 700! 603! QQ MOBILE WECHAT & WEIXIN 549! 249! VIBER 205! LINE BLACKBERRY MESSENGER 100! 38! KAKAOTALK http://wearesocial.sg • @wearesocialsg We Are Social • Sources: latest company statements, correct as at 01 August 2015

6. AUG 2015 MOBILE CONNECTIONS vs. PEOPLE ACTIVE MOBILE ACTIVE MOBILE SUBSCRIPTIONS SUBSCRIPTIONS TOTAL WORLD TOTAL WORLD POPULATION POPULATION VS 7.529 BILLION 7.357 BILLION http://wearesocial.sg • @wearesocialsg We Are Social • Sources: GSMA Intelligence, Worldometers

7. AUG 2015 MOBILE: USERS vs. CONNECTIONS GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE 3.734 BILLION 7.529 BILLION 4.900 BILLION 7.200 BILLION http://wearesocial.sg • @wearesocialsg We Are Social • Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015

8. AUG 2015 MOBILE DEVICES: SHARE BY TYPE SALES OF MOBILE SALES OF MOBILE HANDSETS IN HANDSETS IN Q1 SHARE OF HANDSETS IN SHARE OF HANDSETS IN USE WORLDWIDE IN USE WORLDWIDE IN Q1 Q1 2015 2015 Q1 2015 2015 25%75% FEATURE PHONES 60%40% FEATURE PHONES SMART PHONES SMART PHONES http://wearesocial.sg • @wearesocialsg We Are Social • Source: Ericsson Mobility Report, June 2015

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