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Digital 2017 Asia-Pacific Regional Overview (September 2017)

Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2017 Asia-Pacific Regional Overview (September 2017)

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  1. DIGITAL IN ASIA- PACIFIC IN 2017 A COMPENDIUM OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE REGION 1

  2. SIMON KEMP @ESKIMON 2

  3. 3

  4. CLICK HERE FOR OUR COMPLETE COLLECTION OF FREE REPORTS: 1000s OF CHARTS WITH DATA AND TRENDS FOR MORE THAN 230 COUNTRIES AND TERRITORIES AROUND THE WORLD HTTP://DATAREPORTAL.COM ALL THE NUMBERS YOU NEED

  5. COUNTRIES COVERED IN DETAIL IN THIS REPORT 17 22 12 29 6 3 23 19 31 2 9 14 18 10 13 35 32 25 5 30 15 4 27 16 24 11 28 33 26 34 7 8 20 1 21 01 02 03 04 05 06 07 AUSTRALIA BANGLADESH BHUTAN BRUNEI CAMBODIA CHINA FIJI 08 09 10 11 12 13 14 FRENCH POLYNESIA HONG KONG INDIA INDONESIA JAPAN LAOS MACAU 15 16 17 18 19 20 21 MALAYSIA MALDIVES MONGOLIA MYANMAR NEPAL NEW CALEDONIA NEW ZEALAND 22 23 24 25 26 27 28 NORTH KOREA PAKISTAN PAPUA NEW GUINEA PHILIPPINES SAMOA SINGAPORE SOLOMON ISLANDS 29 30 31 32 33 34 35 SOUTH KOREA SRI LANKA TAIWAN THAILAND TIMOR-LESTE VANUATU VIETNAM 4

  6. CLICK THE LOCATION NAMES BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT & THE GRENADINES TOGO ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS. AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E. BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K. BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A. BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU BELIZE CÔTE D'IVOIRE GREECE NORTH KOREA MONACO PORTUGAL SPAIN VENEZUELA BENIN CROATIA GREENLAND SOUTH KOREA MONGOLIA PUERTO RICO SRI LANKA VIETNAM BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS. BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS. BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE

  7. GLOBAL OVERVIEW 7

  8. GLOBAL DIGITAL OVERVIEW A SNAPSHOT OF INTERNET, SOCIAL MEDIA, AND MOBILE USE AROUND THE WORLD SEP 2017 TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION 7.569 3.892 3.077 5.082 2.818 BILLION BILLION BILLION BILLION BILLION URBANISATION: 54% PENETRATION: 51% PENETRATION: 41% PENETRATION: 67% PENETRATION: 37% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 8

  9. ANNUAL GROWTH TRENDS YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SEP 2017 ACTIVE MOBILE SOCIAL USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS +7% +15% +6% +16% SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 +262 MILLION +406 MILLION +303 MILLION +380 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 9

  10. INTERNET PENETRATION BY GLOBAL REGION THE NUMBER OF INTERNET USERS IN EACH REGION, COMPARED TO TOTAL POPULATION SEP 2017 NORTH AMERICA EAST EUROPE WEST EUROPE 67% 67% 89% 89% 87% 87% CENTRAL ASIA 48% 48% EAST ASIA 57% 57% 60% 60% 34% 34% CENTRAL AMERICA 54% 54% MIDDLE EAST SOUTHEAST ASIA 57% 57% SOUTH ASIA 32% 32% 67% 67% 67% 67% GLOBAL AVERAGE: 51% AFRICA SOUTH AMERICA OCEANIA 10 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.

  11. SOCIAL MEDIA USE BASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SEP 2017 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS 3.077 41% 2.818 37% BILLION BILLION 11 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.

  12. MOST ACTIVE SOCIAL MEDIA PLATFORMS BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SEP 2017 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT 2,061 2,061 1,500 1,500 1,300 1,300 1,300 1,300 963 963 850 850 QQ 700 700 INSTAGRAM QZONE TUMBLR SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* 606 606 368 368 361 361 328 328 300 300 300 300 DATA UPDATED TO: 21 SEPTEMBER 2017 260 260 255 255 VIBER SNAPCHAT** SOCIAL NETWORK 214 214 200 200 LINE* PINTEREST MESSENGER / CHAT APP / VOIP 122 122 106 106 100 100 YY LINKEDIN TELEGRAM* SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF SEPTEMBER 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 12

  13. GLOBAL FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK’S WORLDWIDE USERS BY DEVICE, FREQUENCY OF USE, AND SELF-REPORTED GENDER OF USER SEP 2017 FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS 1 2.061 90% 62% 44% 56% BILLION 13 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.

  14. MOBILE USERS vs. MOBILE CONNECTIONS COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE SEP 2017 AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS 5.082 67% 8.277 1.63 BILLION BILLION 14 SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017.

  15. PERSPECTIVE: MOBILE USERS vs. CONNECTIONS COMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE SEP 2017 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS 5.082 8.277 5.300 7.700 BILLION BILLION BILLION BILLION 15 SOURCES: GSMA INTELLIGENCE, SEPTEMBER 2017; ERICSSON, AUGUST 2017.

  16. APAC REGIONAL OVERVIEW 16

  17. APAC DIGITAL OVERVIEW A SNAPSHOT OF INTERNET, SOCIAL MEDIA AND MOBILE USE AROUND ASIA-PACIFIC SEP 2017 TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 4.126 BILLION 1.936 BILLION 1.664 BILLION 3.931 BILLION 1.626 BILLION URBANISATION: 48% PENETRATION: 47% PENETRATION: 40% vs. POPULATION: 95% PENETRATION: 39% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 17

  18. ANNUAL DIGITAL GROWTH IN APAC SEP 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ACTIVE MOBILE SOCIAL USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS +8% +17% +4% +20% SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 SINCE SEP 2016 +144 MILLION +241 MILLION +145 MILLION +271 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 18

  19. APAC POPULATION OVERVIEW 19

  20. APAC POPULATION BY AGE GROUPS THE REGION’S POPULATION BROKEN DOWN INTO VARIOUS AGE GROUPS SEP 2017 APAC POPULATION AGED 0-12 YEARS APAC POPULATION AGED 0-15 YEARS APAC POPULATION AGED 16-64 YEARS APAC POPULATION AGED 65+ YEARS TOTAL APAC POPULATION 4.126 0.825 1.014 2.753 0.369 BILLION BILLION BILLION BILLION BILLION ANNUAL GROWTH RATE: 0.88% PERCENTAGE OF TOTAL: 20% PERCENTAGE OF TOTAL: 25% PERCENTAGE OF TOTAL: 67% PERCENTAGE OF TOTAL: 9% 20 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.

  21. APAC POPULATION DISTRIBUTION BY AGE THE REGION’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS SEP 2017 344 333 321 320 316 316 314 292 291 289 262 190 178 135 93 65 18 5.9 40 1.2 0.2 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85 - 89 90 - 94 95 - 99 100+ 21 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU.

  22. APAC INTERNET USE 22

  23. APAC INTERNET USE AND PENETRATION INTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SEP 2017 INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS TOTAL NUMBER OF ACTIVE INTERNET USERS TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS 1.936 47% 1.892 98% BILLION BILLION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, KAKAO; NAVER; EXTRAPOLATIONS OF ALL THE ABOVE. 23

  24. APAC INTERNET PENETRATION THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION SEP 2017 MONGOLIA 55% 55% SOUTH KOREA 93% 93% 92% 92% CHINA 52% 52% JAPAN PAKISTAN BANGLADESH 23% 23% APAC HONG KONG 47% 47% 45% 45% 87% 87% TAIWAN AVERAGE 88% 88% 35% 35% INDIA 83% 83% THAILAND 67% 67% PHILIPPINES 58% 58% SRI LANKA 32% 32% VIETNAM 78% 78% MALAYSIA 73% 73% PAPUA 83% 83% NEW GUINEA SOLOMON ISLANDS MALDIVES SINGAPORE 11% 11% TIMOR- LESTE 10% 10% 50% 50% 31% 31% INDONESIA FRENCH POLYNESIA 30% 30% VANUATU FIJI 50% 50% 66% 66% WORLD AVERAGE 51% 51% 87% 87% 87% 87% AUSTRALIA NEW CALEDONIA NEW ZEALAND 87% 87% 24 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES.

  25. INTERNET PENETRATION BY COUNTRY THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION SEP 2017 93% 92% 88% 87% 87% 87% 87% 86% 83% 83% 80% 78% 73% 67% 66% GLOBAL 58% 55% 52% 50% AVERAGE 49% 48% 47% 45% 45% 42% 41% 35% 32% 31% 30% 29% 28% 11% 10% 23% HONG KONG AUSTRALIA APAC AVERAGE P.N.G. JAPAN TAIWAN NEW CALEDONIA NEW ZEALAND BRUNEI THAILAND MALAYSIA VIETNAM FR. POLYNESIA PHILIPPINES CHINA INDONESIA FIJI NEPAL CAMBODIA BANGLADESH BHUTAN INDIA VANUATU LAOS MYANMAR PAKISTAN MACAU MALDIVES MONGOLIA SAMOA SRI LANKA TIMOR-LESTE SOLOMON IS. SOUTH KOREA SINGAPORE SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. 25

  26. APAC INTERNET USE RANKINGS BASED ON THE NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION SEP 2017 HIGHEST INTERNET PENETRATION FASTEST INTERNET PENETRATION GROWTH # HIGHEST PENETRATION % TOTAL USERS # FASTEST GROWTH +% TOTAL USERS 01 JAPAN 93% 118,453,595 NORTHERN MARIANA IS. +207% 49,000 01 02 SOUTH KOREA 92% 47,013,649 SAMOA +67% 90,000 02 03 NORTHERN MARIANA IS. 89% 49,000 INDONESIA +51% 132,700,000 03 04 HONG KONG 88% 6,461,894 CAMBODIA +43% 7,157,409 04 05 TAIWAN 87% 20,644,803 LAOS +43% 2,000,000 05 06 NEW CALEDONIA 87% 240,000 THAILAND +39% 57,000,000 06 07 NEW ZEALAND 87% 4,078,993 VANUATU +38% 82,764 07 08 AUSTRALIA 87% 21,176,595 BANGLADESH +36% 73,347,000 08 09 BRUNEI 86% 370,000 AMERICAN SAMOA +35% 23,000 09 10 THAILAND 83% 57,000,000 PAKISTAN +30% 44,608,065 10 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT. 26

  27. SHARE OF WEB TRAFFIC BY DEVICE: BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS APAC SEP 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 31.9% 65.7% 2.4% 0.02% YEAR-ON-YEAR CHANGE: -19% YEAR-ON-YEAR CHANGE: +14% YEAR-ON-YEAR CHANGE: -19% YEAR-ON-YEAR CHANGE: (NO CHANGE) 27 SOURCES: STATCOUNTER, SEPTEMBER 2017.

  28. SHARE OF WEB TRAFFIC BY DEVICE: BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS OCEANIA SEP 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 52.8% 36.3% 10.8% 0.2% YEAR-ON-YEAR CHANGE: -11% YEAR-ON-YEAR CHANGE: +21% YEAR-ON-YEAR CHANGE: -0.4% YEAR-ON-YEAR CHANGE: +43% 28 SOURCES: STATCOUNTER, SEPTEMBER 2017.

  29. APAC SOCIAL MEDIA USE 29

  30. SOCIAL MEDIA USE BASED ON THE LATEST MONTHLY ACTIVE USER FIGURES REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SEP 2017 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF ALL SOCIAL MEDIA USERS 1.664 40% 1.626 98% BILLION BILLION 30 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.

  31. APAC SOCIAL MEDIA PENETRATION MONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION SEP 2017 MONGOLIA 55% 55% SOUTH KOREA 55% 55% 84% 84% CHINA 64% 64% JAPAN PAKISTAN BANGLADESH 15% 15% APAC HONG KONG 40% 40% 15% 15% 80% 80% TAIWAN AVERAGE 76% 76% 16% 16% INDIA 67% 67% THAILAND 52% 52% PHILIPPINES 56% 56% SRI LANKA 25% 25% VIETNAM 73% 73% MALAYSIA 73% 73% PAPUA 79% 79% NEW GUINEA SOLOMON ISLANDS MALDIVES SINGAPORE 7% 7% TIMOR- LESTE 9% 9% 44% 44% 29% 29% INDONESIA FRENCH POLYNESIA 20% 20% VANUATU FIJI 50% 50% 57% 57% WORLD AVERAGE 41% 41% 58% 58% 70% 70% AUSTRALIA NEW CALEDONIA NEW ZEALAND 70% 70% 31 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.

  32. SOCIAL MEDIA PENETRATION BY COUNTRY MONTHLY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION SEP 2017 89% 84% 80% 79% 76% 73% 73% 70% 70% 67% 66% 64% 58% 57% 56% 55% GLOBAL 55% 52% 50% 46% 44% AVERAGE 40% 38% 36% 29% 29% 28% 27% 25% 9% 20% 7% 16% 15% 15% HONG KONG AUSTRALIA APAC AVERAGE P.N.G. BRUNEI TAIWAN MALAYSIA NEW ZEALAND THAILAND CHINA NEW CALEDONIA FR. POLYNESIA PHILIPPINES JAPAN VIETNAM FIJI INDONESIA BHUTAN CAMBODIA LAOS MYANMAR NEPAL VANUATU INDIA PAKISTAN BANGLADESH MALDIVES MACAU MONGOLIA SAMOA TIMOR-LESTE SRI LANKA SOLOMON IS. SOUTH KOREA SINGAPORE 32 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  33. APAC SOCIAL MEDIA USE RANKINGS BASED ON THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION SEP 2017 HIGHEST SOCIAL MEDIA PENETRATION FASTEST SOCIAL MEDIA PENETRATION GROWTH # HIGHEST PENETRATION % TOTAL USERS # FASTEST GROWTH +% TOTAL USERS 01 NORTHERN MARIANA IS. 89% 49,000 KIRIBATI +163% 25,000 01 02 BRUNEI 89% 380,000 COOK ISLANDS +113% 13,000 02 03 SOUTH KOREA 84% 42,746,000 NORTHERN MARIANA IS. +69% 49,000 03 04 TAIWAN 80% 19,000,000 VANUATU +69% 54,000 04 05 SINGAPORE 79% 4,500,000 LAOS +54% 2,000,000 05 06 HONG KONG 76% 5,600,000 NAURU +50% 3,900 06 07 COOK ISLANDS 75% 13,000 PAPUA NEW GUINEA +43% 600,000 07 08 MALDIVES 73% 320,000 INDIA +40% 214,000,000 08 09 MALAYSIA 73% 23,000,000 CAMBODIA +38% 5,800,000 09 10 NEW ZEALAND 70% 3,300,000 SOLOMON ISLANDS +37% 56,000 10 33 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  34. APAC FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER SEP 2017 FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS 1 716.6 93% 56% 38% 62% MILLION 34 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS.

  35. PROFILE OF APAC’S FACEBOOK USERS BREAKDOWN OF FACEBOOK’S USERS IN ASIA-PACIFIC BY AGE AND GENDER, IN MILLIONS SEP 2017 AGE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ TOTAL 716.6 M 73.6 M 258.4 M 218.6 M 94.8 M 42.8 M 17.5 M 10.9 M FEMALE 38% 5% 13% 11% 5% 3% 1% 1% MALE 62% 6% 23% 19% 8% 3% 1% 1% 163 FEMALE MALE 139 96 80 58 41 37 33 10 8 25 7 4 18 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL GLOBAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. 35

  36. SOME INTRIGUING NUMBERS VS NUMBER OF 18-YEAR-OLD MALES USING FACEBOOK IN APAC IN SEPTEMBER 2017: 30 MILLION NUMBER OF 18-YEAR-OLD MALES ALIVE IN APAC IN SEPTEMBER 2017: 24 MILLION 36 SOURCES: UNITED NATIONS AND US CENSUS BUREAU, SEPTEMBER 2017; FACEBOOK, SEPTEMBER 2017.

  37. SHARE OF APAC FACEBOOK USE BY DEVICE BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING THE PLATFORM VIA EACH DEVICE SEP 2017 LAPTOPS & DESKTOPS SMART PHONES FEATURE PHONES TABLET DEVICES 24% 87% 0.4% 8% ACTIVE USER ACCOUNTS: 172 MILLION ACTIVE USER ACCOUNTS: 623 MILLION ACTIVE USER ACCOUNTS: 3 MILLION ACTIVE USER ACCOUNTS: 57 MILLION 37 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, SEPTEMBER 2017. TOTALS EXCEED 100% DUE TO INDIVIDUALS’ USE OF MORE THAN ONE DEVICE TO ACCESS FACEBOOK IN THE PAST 30 DAYS.

  38. APAC MOBILE SOCIAL MEDIA USE 38

  39. APAC MOBILE SOCIAL MEDIA PENETRATION ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION SEP 2017 MONGOLIA 55% 55% SOUTH KOREA 55% 55% 84% 84% CHINA 64% 64% JAPAN PAKISTAN BANGLADESH 15% 15% APAC HONG KONG 39% 39% 15% 15% 76% 76% TAIWAN AVERAGE 69% 69% 15% 15% INDIA 64% 64% THAILAND 49% 49% PHILIPPINES 54% 54% SRI LANKA 23% 23% VIETNAM 66% 66% MALAYSIA 69% 69% PAPUA 72% 72% NEW GUINEA SOLOMON ISLANDS MALDIVES SINGAPORE 7% 7% TIMOR- LESTE 9% 9% 40% 40% 29% 29% INDONESIA FRENCH POLYNESIA 18% 18% VANUATU FIJI 47% 47% 49% 49% WORLD AVERAGE 37% 37% 51% 51% 61% 61% AUSTRALIA NEW CALEDONIA NEW ZEALAND 62% 62% 39 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER.

  40. MOBILE SOCIAL MEDIA PENETRATION BY COUNTRY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION SEP 2017 84% 77% 76% 72% 69% 69% 66% 64% 64% 62% 61% 59% 55% 55% 54% 51% GLOBAL 49% 49% 47% 45% 40% 39% 38% AVERAGE 34% 29% 28% 28% 26% 23% 9% 18% 7% 15% 15% 15% HONG KONG AUSTRALIA APAC AVERAGE P.N.G. BRUNEI TAIWAN MALAYSIA THAILAND CHINA NEW ZEALAND JAPAN PHILIPPINES NEW CALEDONIA FR. POLYNESIA VIETNAM FIJI INDONESIA BHUTAN CAMBODIA MYANMAR LAOS NEPAL VANUATU INDIA PAKISTAN BANGLADESH MALDIVES MACAU MONGOLIA SAMOA TIMOR-LESTE SRI LANKA SOLOMON IS. SOUTH KOREA SINGAPORE 40 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  41. APAC MOBILE SOCIAL MEDIA USE RANKINGS BASED ON THE NUMBER OF ACTIVE MOBILE SOCIAL MEDIA ACCOUNTS COMPARED TO TOTAL POPULATION SEP 2017 HIGHEST MOBILE SOCIAL MEDIA PENETRATION FASTEST MOBILE SOCIAL MEDIA PENETRATION GROWTH # HIGHEST PENETRATION % TOTAL USERS # FASTEST GROWTH +% TOTAL USERS 01 SOUTH KOREA 84% 42,746,000 KIRIBATI +238% 25,000 01 02 NORTHERN MARIANA IS. 83% 46,000 COOK ISLANDS +135% 12,000 02 03 BRUNEI 77% 330,000 VANUATU +89% 51,000 03 04 TAIWAN 76% 18,000,000 NORTHERN MARIANA IS. +77% 46,000 04 05 SINGAPORE 72% 4,100,000 PAPUA NEW GUINEA +76% 580,000 05 06 HONG KONG 69% 5,100,000 LAOS +73% 1,900,000 06 07 COOK ISLANDS 69% 12,000 MYANMAR +67% 15,000,000 07 08 MALDIVES 69% 300,000 SOLOMON ISLANDS +58% 52,000 08 09 MALAYSIA 66% 21,000,000 CAMBODIA +57% 5,500,000 09 10 THAILAND 64% 44,000,000 NAURU +57% 3,600 10 41 SOURCES: FACEBOOK; TENCENT; KAKAO; NAVER. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  42. APAC MOBILE USE 42

  43. MOBILE CONNECTIVITY IN APAC THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION SEP 2017 MONGOLIA 112% 112% SOUTH KOREA 145% 145% 114% 114% CHINA 95% 95% JAPAN PAKISTAN BANGLADESH 71% 71% APAC HONG KONG 95% 95% 73% 73% 132% 132% TAIWAN AVERAGE 165% 165% 79% 79% INDIA 132% 132% THAILAND 131% 131% PHILIPPINES 123% 123% SRI LANKA 126% 126% VIETNAM 136% 136% MALAYSIA 184% 184% PAPUA 148% 148% NEW GUINEA SOLOMON ISLANDS MALDIVES SINGAPORE 42% 42% TIMOR- LESTE 73% 73% 141% 141% 121% 121% INDONESIA FRENCH POLYNESIA 85% 85% VANUATU FIJI 132% 132% 87% 87% WORLD AVERAGE 109% 109% 103% 103% 128% 128% AUSTRALIA NEW CALEDONIA NEW ZEALAND 132% 132% 43 SOURCE: GSMA INTELLIGENCE, Q4 2016.

  44. MOBILE CONNECTIVITY BY COUNTRY THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION SEP 2017 286% 184% 172% 165% GLOBAL 148% 145% 141% 136% 132% 132% 132% 132% 131% 128% 126% 123% 121% 120% 114% 112% 108% AVERAGE 103% 95% 95% 95% 92% 87% 87% 85% 79% 73% 73% 71% 68% 42% HONG KONG AUSTRALIA APAC AVERAGE P.N.G. CAMBODIA JAPAN INDONESIA MALAYSIA FIJI THAILAND TAIWAN NEW ZEALAND VIETNAM PHILIPPINES BRUNEI NEPAL NEW CALEDONIA MYANMAR CHINA BHUTAN FR. POLYNESIA LAOS VANUATU INDIA BANGLADESH PAKISTAN MACAU MALDIVES SRI LANKA TIMOR-LESTE MONGOLIA SOLOMON IS. SAMOA SINGAPORE SOUTH KOREA 44 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  45. APAC MOBILE CONNECTIVITY RANKINGS BASED ON THE TOTAL NUMBER OF MOBILE CONNECTIONS COMPARED TO TOTAL POPULATION SEP 2017 HIGHEST RATES OF MOBILE CONNECTIVITY FASTEST GROWING RATES OF MOBILE CONNECTIVITY # HIGHEST CONNECTIVITY % CONNECTIONS # FASTEST GROWTH +% CONNECTIONS 01 MACAU 286% 1,780,745 TONGA +48% 104,206 01 02 MALDIVES 184% 804,738 TIMOR-LESTE +47% 1,563,108 02 03 CAMBODIA 172% 27,599,227 MYANMAR +38% 50,564,043 03 04 HONG KONG 165% 12,183,839 MARSHALL ISLANDS +24% 41,681 04 05 SINGAPORE 148% 8,441,706 PALAU +20% 23,469 05 06 JAPAN 145% 185,329,314 VANUATU +19% 235,958 06 07 INDONESIA 141% 371,430,023 LAOS +18% 5,954,708 07 08 MALAYSIA 136% 42,931,814 NEPAL +18% 31,548,854 08 09 FIJI 132% 1,198,443 NORTH KOREA +14% 3,773,420 09 10 THAILAND 132% 90,942,029 INDONESIA +14% 371,430,023 10 45 SOURCE: GSMA INTELLIGENCE, Q4 2016. GROWTH FIGURES BASED ON COMPARISONS TO WE ARE SOCIAL’S DIGITAL IN APAC IN 2016 REPORT.

  46. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SEP 2017 MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) TOTAL NUMBER OF MOBILE CONNECTIONS 3.931 95% 81% 19% 53% BILLION 46 SOURCES: GSMA INTELLIGENCE, Q4 2016.

  47. SHARE OF MOBILE WEB BY MOBILE OS: ASIA BASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS SEP 2017 PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS 78.2% 13.3% 8.5% 47 SOURCES: STATCOUNTER, SEPTEMBER 2017.

  48. SHARE OF MOBILE WEB BY MOBILE OS: OCEANIA BASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS SEP 2017 PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS 36.9% 60.4% 2.7% 48 SOURCES: STATCOUNTER, SEPTEMBER 2017.

  49. COUNTRY REPORTS 49

  50. AUSTRALIA 50

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