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Digital 2017 Southeast Asia (January 2017)

Everything you need to know about mobile, internet, social media, and e-commerce use throughout Southeast Asia in January 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2017 Southeast Asia (January 2017)

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  1. DIGITAL IN 2017: SOUTHEAST ASIA A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION 1

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  3. COUNTRIES COVERED IN DETAIL IN THIS REPORT 6 4 9 11 2 7 1 5 8 3 10 01 02 03 04 BRUNEI DARUSSALAM CAMBODIA INDONESIA LAOS 05 06 07 08 MALAYSIA MYANMAR PHILIPPINES SINGAPORE 09 10 11 THAILAND TIMOR-LESTE VIETNAM 3

  4. ASIAN COUNTRIES BY REGIONAL REPORT DIGITAL IN 2017: WESTERN ASIA DIGITAL IN 2017: CENTRAL ASIA DIGITAL IN 2017: SOUTHERN ASIA DIGITAL IN 2017: SOUTHEAST ASIA DIGITAL IN 2017: EASTERN ASIA A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION 1 1 1 1 1 WESTERN ASIA ARMENIA AZERBAIJAN BAHRAIN CYPRUS GEORGIA IRAQ ISRAEL JORDAN KUWAIT LEBANON OMAN PALESTINE QATAR SAUDI ARABIA SYRIA TURKEY UNITED ARAB EMIRATES YEMEN CENTRAL ASIA KAZAKHSTAN KYRGYZSTAN TAJIKISTAN TURKMENISTAN UZBEKISTAN SOUTHERN ASIA AFGHANISTAN BANGLADESH BHUTAN INDIA IRAN MALDIVES NEPAL PAKISTAN SRI LANKA SOUTHEAST ASIA BRUNEI DARUSSALAM CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM EASTERN ASIA CHINA HONG KONG JAPAN MACAU MONGOLIA NORTH KOREA SOUTH KOREA TAIWAN 4

  5. CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE DIGITAL IN 2017 GLOBAL OVERVIEW A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD DIGITAL IN 2017: NORTHERN AMERICA DIGITAL IN 2017: CENTRAL AMERICA DIGITAL IN 2017: THE CARIBBEAN DIGITAL IN 2017: SOUTH AMERICA DIGITAL IN 2017: WESTERN EUROPE 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION 1 1 1 1 1 1 1 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA THE SOUTH AMERICA WESTERN EUROPE CARIBBEAN DIGITAL IN 2017: NORTHERN EUROPE DIGITAL IN 2017: SOUTHERN EUROPE DIGITAL IN 2017: EASTERN EUROPE DIGITAL IN 2017: WESTERN AFRICA DIGITAL IN 2017: MIDDLE AFRICA DIGITAL IN 2017: EASTERN AFRICA DIGITAL IN 2017: NORTHERN AFRICA A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION 1 1 1 1 1 1 1 NORTHERN EUROPE SOUTHERN EUROPE EASTERN EUROPE NORTHERN AFRICA WESTERN AFRICA MIDDLE AFRICA EASTERN AFRICA DIGITAL IN 2017: SOUTHERN AFRICA DIGITAL IN 2017: WESTERN ASIA DIGITAL IN 2017: CENTRAL ASIA DIGITAL IN 2017: SOUTHEAST ASIA DIGITAL IN 2017: EASTERN ASIA DIGITAL IN 2017: ANZ & PACIFIC DIGITAL IN 2017: SOUTHERN ASIA A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION 1 1 1 1 1 1 1 SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA EASTERN ASIA ANZ & PACIFIC 5

  6. GLOBAL OVERVIEW 6

  7. GLOBAL DIGITAL SNAPSHOT KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS JAN 2017 TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION 7.476 3.773 2.789 4.917 2.549 BILLION BILLION BILLION BILLION BILLION URBANISATION: 54% PENETRATION: 50% PENETRATION: 37% PENETRATION: 66% PENETRATION: 34% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 7

  8. ANNUAL GROWTH YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS JAN 2017 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS +10% +21% +5% +30% SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016 +354 MILLION +482 MILLION +222 MILLION +581 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 8

  9. DIGITAL USER DISTRIBUTION BY REGION EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS JAN 2017 EAST EUROPE 6% 7% WEST EUROPE 8% 8% NORTH AMERICA 6% 8% 5% 8% EAST ASIA 9% 7% CENTRAL ASIA 8% 5% 22% 33% 1% <1% MIDDLE EAST 24% 22% 3% 3% 1% 1% CENTRAL AMERICA 4% 4% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 11% 3% 3% 24% 9% 9% 11% 16% 19% AFRICA TOTAL POPULATION 16% 6% SOUTH AMERICA INTERNET USERS 10% 13% 6% 9% OCEANIA ACTIVE SOCIAL MEDIA ACCOUNTS 1% 1% 7% 7% MOBILE CONNECTIONS 1% 1% SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 9

  10. GLOBAL INTERNET USE AND PENETRATION INTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION JAN 2017 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION 3.773 50% 3.448 46% BILLION BILLION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE. 10

  11. SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS JAN 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 45% 50% 5% 0.12% YEAR-ON-YEAR CHANGE: -20% YEAR-ON-YEAR CHANGE: +30% YEAR-ON-YEAR CHANGE: -5% YEAR-ON-YEAR CHANGE: +33% 11 SOURCES: STATCOUNTER, JANUARY 2017.

  12. SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY JAN 2017 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.789 37% 2.549 34% BILLION BILLION 12 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.

  13. ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS JAN 2017 1,871 1,871 FACEBOOK FB MESSENGER WHATSAPP YOUTUBE 1,000 1,000 1,000 1,000 1,000 1,000 877 877 QQ 846 846 WECHAT QZONE INSTAGRAM TUMBLR* TWITTER BAIDU TIEBA* 632 632 600 600 550 550 317 317 300 300 300 300 300 300 297 297 SKYPE SNAPCHAT** SINA WEIBO DATA CORRECT TO: 27 JANUARY 2017 217 217 LINE 150 150 PINTEREST 122 122 106 106 100 100 100 100 100 100 90 90 49 49 YY SOCIAL NETWORK LINKEDIN BBM* TELEGRAM VIBER* VKONTAKTE KAKAOTALK MESSENGER / CHAT APP / VOIP SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS. 13

  14. MOBILE CONNECTIONS BY DEVICE BASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS JAN 2017 TOTAL GLOBAL CONNECTIONS (ALL DEVICES)* CONNECTIONS USED ON SMART- PHONE DEVICES SHARE OF SMART- PHONE CONNECTIONS vs. TOTAL CONNECTIONS CONNECTIONS USED ON FEATURE- PHONE DEVICES SHARE OF FEATURE- PHONE CONNECTIONS vs. TOTAL CONNECTIONS 8.05 4.42 55% 3.38 42% BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES. 14

  15. GLOBAL E-COMMERCE REVENUES TOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER JAN 2017 NUMBER OF PEOPLE PURCHASING VIA E-COMMERCE E-COMMERCE PENETRATION (NUMBER OF PURCHASERS vs. TOTAL POPULATION) TOTAL VALUE OF GLOBAL E-COMMERCE MARKET IN 2016 (IN US$) AVERAGE ANNUAL E-COMMERCE REVENUE PER USER IN 2016 (IN US$) 1.61 22% $1.915 $1,189 BILLION TRILLION SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE. 15

  16. HOOTSUITE’S PERSPECTIVE: 2017 TRENDS Social catches up with search for discovery. Search is still king for helping consumers research and evaluate products and services, but social is starting to rival search for discovery, especially among younger buyers. Social commerce shows new promise. Social commerce has been hyped before. However, adoption in APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour on social. Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical for marketers to understand, as if you only track social traffic with traditional web analytics, you’re drastically underreporting the value that social delivers to your business. Video ignites social advertising. Last year, we saw the domination of social video. The next evolution is to combine the emotional power of social video with the scale and reach of social advertising. Organisations turn to connected workforces. Organisations are increasingly investing in the online reach and customer influence of their workforces with employee advocacy, social selling, and digital skills training. Click here to download our 2017 Social Media Trends Toolkit to align your 2017 social strategy with the year’s top social network trends. 16

  17. DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS With more than half of the world’s population now online, including billions of people using social platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top marketing priority now is to integrate digital marketing and social thinking into everything that our brands do, from products and services, to creating more compelling digital communication, and even finding new pricing, distribution, and innovation strategies that take full advantage of our ever-more connected world. Marketers should explore: Contextual reach: which websites, platforms, apps, and connected services do your audiences use? Which have the greatest relevance to your brand and its activities? Engagement: what motivates your audiences to use these digital properties? How can you use content to inform, educate, or entertain them in ways that will add value to their lives? Conversion: how can you take advantage of opportunities like e-commerce and social selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s benefits wherever and whenever they want? 17

  18. DIGITAL IN 2017 GLOBAL OVERVIEW A COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 CLICK HERE TO READ OUR FULL GLOBAL OVERVIEW REPORT, TOGETHER WITH OUR IN-DEPTH ANALYSIS AND INSIGHTS 18

  19. COUNTRY PROFILES 19

  20. BRUNEI DARUSSALAM 20

  21. BRUNEI DARUSSALAM JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 431.7 370.0 370.0 515.8 330.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 76% PENETRATION: 86% PENETRATION: 86% vs. POPULATION: 119% PENETRATION: 76% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 21

  22. ANNUAL DIGITAL GROWTH JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS SUBSCRIPTIONS +16% +37% -1% +32% SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 +51 THOUSAND +100 THOUSAND -5 THOUSAND +80 THOUSAND SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 22

  23. SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS JAN 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 27% 66% 7% 0.07% YEAR-ON-YEAR CHANGE: -1% YEAR-ON-YEAR CHANGE: +2% YEAR-ON-YEAR CHANGE: -13% YEAR-ON-YEAR CHANGE: +133% 23 SOURCES: STATCOUNTER, JANUARY 2017.

  24. FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER JAN 2017 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1 370.0 THOUSAND 89% 51% 44% 56% 24 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

  25. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) JAN 2017 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 515.8 THOUSAND 119% 83% 17% 57% 25 SOURCES: GSMA INTELLIGENCE, Q4 2016.

  26. CAMBODIA 26

  27. CAMBODIA JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 15.95 7.16 4.90 27.60 4.40 MILLION MILLION MILLION MILLION MILLION URBANISATION: 21% PENETRATION: 45% PENETRATION: 31% vs. POPULATION: 173% PENETRATION: 28% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 27

  28. ANNUAL DIGITAL GROWTH JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS SUBSCRIPTIONS +43% +44% +6% +52% SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 +2 MILLION +2 MILLION +2 MILLION +2 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 28

  29. SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS JAN 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 46% 49% 5% 0% YEAR-ON-YEAR CHANGE: +8% YEAR-ON-YEAR CHANGE: -6% YEAR-ON-YEAR CHANGE: -3% YEAR-ON-YEAR CHANGE: 0% 29 SOURCES: STATCOUNTER, JANUARY 2017.

  30. FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER JAN 2017 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1 4.90 MILLION 90% 57% 40% 60% 30 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

  31. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) JAN 2017 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 27.60 MILLION 173% 94% 6% 45% 31 SOURCES: GSMA INTELLIGENCE, Q4 2016.

  32. INDONESIA 32

  33. INDONESIA JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 262.0 132.7 106.0 371.4 92.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 55% PENETRATION: 51% PENETRATION: 40% vs. POPULATION: 142% PENETRATION: 35% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. 33

  34. ANNUAL DIGITAL GROWTH JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE ACTIVE MOBILE SOCIAL USERS SUBSCRIPTIONS +51% +34% +14% +39% SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 +45 MILLION +27 MILLION +45 MILLION +26 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 34

  35. DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE JAN 2017 MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET COMPUTER 91% 47% 21% 5% TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE 92% 2% 1% 2% SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 35

  36. TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY JAN 2017 AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME 8H 44M 3H 55M 3H 16M 2H 23M 36 SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.

  37. INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE JAN 2017 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION 132.7 51% 123.3 47% MILLION MILLION SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU), INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; GLOBALWEBINDEX, Q3 & Q4 2016. NOTE: GLOBALWEBINDEX DATE IS BASED ON A SURVEY OF INTERNET USERS AGED 16-64, BUT DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU. 37

  38. INTERNET USERS: DIFFERENT PERSPECTIVES REPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS JAN 2017 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS CIA WORLD FACTBOOK 132.7 57.6 53.2 42.4 MILLION MILLION MILLION MILLION 38 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK.

  39. FREQUENCY OF INTERNET USE HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) JAN 2017 AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH EVERY DAY 1 7 31 ? 77% 12% 7% 3% SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 39

  40. INTERNET CONNECTIONS: SPEED & DEVICES AVERAGE INTERNET CONNECTION SPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOST OFTEN TO ACCESS THE INTERNET JAN 2017 AVERAGE INTERNET SPEED VIA FIXED CONNECTIONS AVERAGE INTERNET SPEED VIA MOBILE CONNECTIONS ACCESS THE INTERNET MOST OFTEN VIA A COMPUTER OR TABLET ACCESS EQUALLY VIA A SMARTPHONE AND COMPUTER OR TABLET ACCESS THE INTERNET MOST OFTEN VIA A SMARTPHONE 6,398 10,899 7% 10% 70% KBPS KBPS SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTES: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUM TO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS. 40

  41. SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS JAN 2017 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES 28% 69% 2% 0% YEAR-ON-YEAR CHANGE: +3% YEAR-ON-YEAR CHANGE: -1% YEAR-ON-YEAR CHANGE: -7% YEAR-ON-YEAR CHANGE: 0% 41 SOURCES: STATCOUNTER, JANUARY 2017.

  42. WEEKLY ONLINE ACTIVITIES BY DEVICE SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY JAN 2017 CHECK EMAIL VISIT A SOCIAL NETWORK USE A SEARCH ENGINE LOOK FOR PRODUCT INFORMATION LISTEN TO MUSIC SMARTPHONE: 14% 7% 1% SMARTPHONE: 62% 16% 6% SMARTPHONE: 32% 12% 2% SMARTPHONE: 9% 3% 1% SMARTPHONE: 6% 2% 0% COMPUTER: COMPUTER: COMPUTER: COMPUTER: COMPUTER: TABLET: TABLET: TABLET: TABLET: TABLET: SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 42

  43. FREQUENCY OF WATCHING ONLINE VIDEO HOW OFTEN INTERNET USERS WATCH ONLINE VIDEOS (ANY DEVICE) JAN 2017 WATCH ONLINE VIDEOS EVERY DAY WATCH ONLINE VIDEOS EVERY WEEK WATCH ONLINE VIDEOS EVERY MONTH WATCH ONLINE VIDEOS LESS THAN ONCE A MONTH NEVER WATCH ONLINE VIDEOS 1 7 31 ? X 11% 22% 23% 15% 29% SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 43

  44. HOW INTERNET USERS WATCH TELEVISION COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT JAN 2017 REGULAR TELEVISION ON A TV SET RECORDED CONTENT ON A TV SET CATCH-UP / ON-DEMAND SERVICE ON TV SET ONLINE CONTENT STREAMED ON A TV SET ONLINE CONTENT STREAMED ON ANOTHER DEVICE 86% 6% 7% 6% 6% SOURCES: GOOGLE CONSUMER BAROMETER, JANUARY 2017. FIGURES BASED ON RESPONSES TO A SURVEY. NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 44

  45. SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY JAN 2017 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 106.0 40% 92.0 35% MILLION MILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU. 45

  46. FACEBOOK USAGE ANALYSIS A BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER JAN 2017 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1 106.0 87% 41% 42% 58% MILLION 46 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.

  47. MOST ACTIVE SOCIAL MEDIA PLATFORMS SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY JAN 2017 YOUTUBE 49% 49% FACEBOOK 48% 48% INSTAGRAM 39% 39% TWITTER 38% 38% WHATSAPP 38% 38% GOOGLE+ 36% 36% FB MESSENGER 31% 31% LINE 30% 30% LINKEDIN 28% 28% SOCIAL NETWORK BBM* 26% 26% MESSENGER / CHAT APP / VOIP PINTEREST 22% 22% WECHAT 21% 21% SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION. PENETRATION FIGURES BASED ON POPULATION DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU. *NOTE: DATA FOR BBM USAGE IS COLLECTED VIA A DIFFERENT QUESTION VERSUS OTHER PLATFORMS, SO RESULTS MAY NOT BE DIRECTLY COMPARABLE. 47

  48. PROFILE OF FACEBOOK USERS BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS JAN 2017 AGE TOTAL FEMALE MALE 22.3 TOTAL 106,000,000 42% 58% 13 – 17 18,000,000 8% 9% FEMALE 18 – 24 40,010,000 17% 21% 18.7 MALE 25 – 34 30,600,000 11% 18% 17.7 35 – 44 11,080,000 4% 6% 45 – 54 3,520,000 1% 2% 55 – 64 840,000 0% 0% 65+ 1,920,000 0% 1% 11.9 9.1 8.9 6.8 4.3 2.1 1.6 1.4 0.5 0.4 0.3 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGE GROUP’S SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. 48

  49. MOBILE USERS vs. MOBILE CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS JAN 2017 NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER 173.6 66% 371.4 142% 2.14 MILLION MILLION 49 SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.

  50. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) JAN 2017 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 371.4 142% 98% 2% 46% 50 SOURCES: GSMA INTELLIGENCE, Q4 2016.

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