1 / 75

Digital 2019 Denmark (January 2019) v01

Everything you need to know about mobile, internet, social media, and e-commerce use in Denmark in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

DataReportal
Download Presentation

Digital 2019 Denmark (January 2019) v01

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL 2019 DENMARK ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019

  2. DIGITAL 2019 GLOBAL DIGITAL YEARBOOK DIGITAL 2019 ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD

  3. CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW DIGITAL YEARBOOK ABKHAZIA AFGHANISTAN ÅLAND IS. ALBANIA ALGERIA AMERICAN SAMOA ANDORRA ANGOLA ANGUILLA ANTIGUA & BARBUDA ARGENTINA ARMENIA ARUBA AUSTRALIA AUSTRIA AZERBAIJAN BAHAMAS BAHRAIN BANGLADESH BARBADOS BELARUS BELGIUM BELIZE BENIN BERMUDA BHUTAN BOLIVIA BONAIRE, ST. EUSTATIUS & SABA BOSNIA & HERZEGOVINA BOTSWANA BRAZIL BRITISH VIRGIN IS. BRUNEI BULGARIA BURKINA FASO BURUNDI CABO VERDE CAMBODIA CAMEROON CANADA CAYMAN IS. CENTRAL AFRICAN REP. CHAD CHILE CHINA CHRISTMAS IS. COCOS (KEELING) IS. COLOMBIA COMOROS DEM. REP. OF CONGO REP. OF CONGO COOK IS. COSTA RICA CÔTE D’IVOIRE CROATIA CUBA CURAÇAO CYPRUS CZECH REP. DENMARK DJIBOUTI DOMINICA DOMINICAN REP. ECUADOR EGYPT EL SALVADOR EQUATORIAL GUINEA ERITREA ESTONIA ESWATINI ETHIOPIA FALKLAND IS. FAROE IS. FIJI FINLAND FRANCE FRENCH GUIANA FRENCH POLYNESIA GABON GAMBIA GEORGIA GERMANY GHANA GIBRALTAR GREECE GREENLAND GRENADA GUADELOUPE GUAM GUATEMALA GUERNSEY GUINEA GUINEA-BISSAU GUYANA HAITI HONDURAS HONG KONG HUNGARY ICELAND INDIA INDONESIA IRAN IRAQ IRELAND ISLE OF MAN ISRAEL ITALY JAMAICA JAPAN JERSEY JORDAN KAZAKHSTAN KENYA KIRIBATI NORTH KOREA SOUTH KOREA KOSOVO KUWAIT KYRGYZSTAN LAOS LATVIA LEBANON LESOTHO LIBERIA LIBYA LIECHTENSTEIN LITHUANIA LUXEMBOURG MACAU TFYR MACEDONIA MADAGASCAR MALAWI MALAYSIA MALDIVES MALI MALTA MARSHALL IS. MARTINIQUE MAURITANIA MAURITIUS MAYOTTE MEXICO MICRONESIA MOLDOVA MONACO MONGOLIA MONTENEGRO MONTSERRAT MOROCCO MOZAMBIQUE MYANMAR NAMIBIA NAURU NEPAL NETHERLANDS NEW CALEDONIA NEW ZEALAND NICARAGUA NIGER NIGERIA NIUE NORFOLK IS. NORTHERN MARIANA IS. NORWAY OMAN PAKISTAN PALAU PALESTINE PANAMA PAPUA NEW GUINEA PARAGUAY PERU PHILIPPINES PITCAIRN IS. POLAND PORTUGAL PUERTO RICO QATAR RÉUNION ROMANIA RUSSIAN FEDERATION RWANDA ST. BARTHÉLEMY ST. HELENA ST. KITTS & NEVIS ST. LUCIA ST. MARTIN ST. PIERRE & MIQUELON ST. VINCENT & THE GRENADINES SAMOA SAN MARINO SÃO TOMÉ & PRÍNCIPE SAUDI ARABIA SENEGAL SERBIA SEYCHELLES SIERRA LEONE SINGAPORE ST. MAARTEN SLOVAKIA SLOVENIA SOLOMON IS. SOMALIA SOUTH AFRICA SOUTH SUDAN SPAIN SRI LANKA SUDAN SURINAME SVALBARD & JAN MAYEN SWAZILAND SWEDEN SWITZERLAND SYRIA TAIWAN TAJIKISTAN TANZANIA THAILAND TIMOR-LESTE TOGO TOKELAU TONGA TRANSNISTRIA TRINIDAD & TOBAGO TUNISIA TURKEY TURKMENISTAN TURKS & CAICOS IS. TUVALU UGANDA UKRAINE U.A.E. U.K. U.S.A. U.S. VIRGIN IS. URUGUAY UZBEKISTAN VANUATU VATICAN VENEZUELA VIETNAM WALLIS & FUTUNA WESTERN SAHARA YEMEN ZAMBIA ZIMBABWE

  4. GLOBAL OVERVIEW 5

  5. DIGITAL AROUND THE WORLD IN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE JAN 2019 TOTAL UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION 7.676 5.112 BILLION 4.388 3.484 3.256 BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 56% 67% 57% 45% 42% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 6

  6. ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS JAN 2019 TOTAL UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION +1.1% +2.0% +9.1% +9.0% +10% JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 +84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 7

  7. INTERNET PENETRATION BY REGION INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) JAN 2019 NORTHERN EUROPE 95% EASTERN EUROPE 80% NORTHERN AMERICA 95% 88% 50% CENTRAL ASIA 94% WESTERN EUROPE SOUTHERN EUROPE 60% EASTERN ASIA 66% CARIBBEAN 51% 50% NORTHERN AFRICA 42% 63% WESTERN ASIA MIDDLE AFRICA 12% SOUTHERN ASIA 41% CENTRAL AMERICA 63% SOUTH-EASTERN ASIA WESTERN AFRICA 73% 32% EASTERN AFRICA SOUTHERN AMERICA 51% 69% SOUTHERN AFRICA OCEANIA SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 8

  8. SOCIAL MEDIA PENETRATION BY REGION BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION JAN 2019 NORTHERN EUROPE 67% EASTERN EUROPE 48% NORTHERN AMERICA 70% 58% 16% CENTRAL ASIA 53% WESTERN EUROPE SOUTHERN EUROPE 70% EASTERN ASIA 54% CARIBBEAN 46% 40% NORTHERN AFRICA 24% 62% WESTERN ASIA MIDDLE AFRICA 7% SOUTHERN ASIA 12% CENTRAL AMERICA 61% SOUTH-EASTERN ASIA WESTERN AFRICA 66% 8% EASTERN AFRICA SOUTHERN AMERICA 38% 57% SOUTHERN AFRICA OCEANIA SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 9

  9. SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS JAN 2019 2,271 FACEBOOK 1,900 YOUTUBE 1,500 WHATSAPP 1,300 FB MESSENGER 1,083 WEIXIN / WECHAT 1,000 INSTAGRAM 803 QQ 531 QZONE 500 DOUYIN / TIKTOK 446 SINA WEIBO 330 REDDIT 326 320 303 300 300 287 260 250 TWITTER DOUBAN LINKEDIN** BAIDU TIEBA* SOCIAL NETWORK SKYPE* SNAPCHAT** MESSENGER / VOIP VIBER* PINTEREST 194 LINE SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017). 10

  10. TOP SOCIAL MESSENGERS AROUND THE WORLD THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018 JAN 2019 WHATSAPP (133) FACEBOOK MESSENGER (75) VIBER (10) IMO (3) LINE (3) TELEGRAM (3) WECHAT (3) GOOGLE MESSAGES (1) HANGOUTS (1) KAKAOTALK (1) ZALO (1) UNKNOWN (1 1) SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018). NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. 11

  11. SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER JAN 2019 19% FEMALE MALE 16% 13% 11% 9% 7% 5% 5% 4% 3% 3% 3% 2% 2% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD 12 SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.

  12. MOBILE CONNECTIVITY BY REGION THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS) JAN 2019 NORTHERN EUROPE 120% EASTERN EUROPE 154% NORTHERN AMERICA 105% 132% 103% CENTRAL ASIA 116% WESTERN EUROPE SOUTHERN EUROPE 111% EASTERN ASIA 101% CARIBBEAN 73% 102% NORTHERN AFRICA 91% 96% WESTERN ASIA MIDDLE AFRICA 53% SOUTHERN ASIA 86% CENTRAL AMERICA 129% SOUTH-EASTERN ASIA WESTERN AFRICA 109% 62% EASTERN AFRICA SOUTHERN AMERICA 162% 108% SOUTHERN AFRICA OCEANIA SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 13

  13. DENMARK 14

  14. DENMARK JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION SUBSCRIPTIONS 5.76 MILLION 8.88 MILLION 5.65 MILLION 4.10 MILLION 3.70 MILLION URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: PENETRATION: 88% 154% 98% 71% 64% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 15

  15. ANNUAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS JAN 2019 TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION SUBSCRIPTIONS +0.4% -0.1% +1.4% 0% +2.8% JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 +21 THOUSAND -9,330 +78 THOUSAND [UNCHANGED] +100 THOUSAND SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 16

  16. OVERVIEW: POPULATION & ECONOMY ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS JAN 2019 TOTAL FEMALE POPULATION MALE ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE POPULATION POPULATION 5.76 MILLION 50.3% 49.7% +0.4% 42.3 URBAN POPULATION GDP PER CAPITA (PPP) (CURRENT INTERNATIONAL $)* OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) 99% 88% $51,364 99% 99% SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. 17

  17. DEVICE USAGE PERCENTAGE OF THE ADULT POPULATION* THAT USES EACH KIND OF DEVICE [SURVEY-BASED] JAN 2019 MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE 96% 82% 85% 53% TELEVISION (ANY KIND) DEVICE FOR STREAMING INTERNET CONTENT TO TV E-READER DEVICE WEARABLE TECH DEVICE 92% 33% 2% 10% SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). *NOTE: PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE DETAILS OF HOW GOOGLE DEFINES 'ADULT POPULATION'. ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. 18

  18. TIME SPENT WITH MEDIA AVERAGE DAILY TIME SPENT CONSUMING AND INTERACTING WITH MEDIA [SURVEY BASED] JAN 2019 AVERAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TV VIEWING TIME (BROADCAST, STREAMING AND VIDEO ON DEMAND) AVERAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC global web index 5H 28M 1H 31M 3H 09M 1H 10M SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. TIMES ARE DAILY AVERAGES, REPORTED IN HOURS AND MINUTES. NOTE: SOME ACTIVITIES MAY TAKE PLACE CONCURRENTLY. 19

  19. INTERNET USE 20

  20. INTERNET USE: DEVICE PERSPECTIVE BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES JAN 2019 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION global web index 5.65 MILLION 98% 4.89 MILLION 85% SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 21

  21. INTERNET USERS: DIFFERENT PERSPECTIVES DIFFERENT PERSPECTIVES ON THE NUMBER OF INTERNET USERS, FROM SOME OF THE WORLD’S MOST COMPREHENSIVE STUDIES JAN 2019 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) WORLD BANK CIA WORLD FACTBOOK 5.57 MILLION 5.60 MILLION 5.60 MILLION 5.42 MILLION 22 SOURCE: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK (ALL LATEST DATA AVAILABLE IN JANUARY 2019).

  22. FREQUENCY OF INTERNET USE HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) JAN 2019 EVERY DAY AT LEAST ONCE PER WEEK AT LEAST ONCE PER MONTH LESS THAN ONCE PER MONTH 1 7 31 365 92% 6% 2% 0% SOURCE: GOOGLE CONSUMER BAROMETER (COLLECTED JANUARY 2018). ADVISORY: GOOGLE HAS NOT UPDATED ITS CONSUMER BAROMETER DATA SINCE OUR 2018 REPORTS, BUT WE BELIEVE THAT THE DATASET STILL OFFERS REPRESENTATIVE INSIGHTS INTO DIGITAL BEHAVIOURS IN THE FEATURED MARKETS. 23

  23. INTERNET CONNECTION SPEEDS AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON JAN 2019 AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS 47.31 +6.8% 91.07 +19% MBPS MBPS 24 SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017).

  24. SIMILARWEB’S TOP WEBSITES RANKING OF WEBSITES BY AVERAGE MONTHLY TRAFFIC JAN 2019 # WEBSITE CATEGORY MONTHLY TRAFFIC TIME PER VISIT PAGES PER VISIT 01 GOOGLE.DK SEARCH 53,100,000 12M 28S 8.6 02 GOOGLE.COM SEARCH 52,300,000 13M 10S 15.4 03 YOUTUBE.COM TV & VIDEO 49,100,000 28M 35S 10.8 04 FACEBOOK.COM SOCIAL 42,000,000 13M 51S 1 1.7 05 DR.DK TV & VIDEO 10,200,000 1 1M 12S 7.8 06 WIKIPEDIA.ORG REFERENCE 9,800,000 04M 19S 3.2 07 NETFLIX.COM TV & VIDEO 9,500,000 1 1M 43S 4.8 08 REDDIT.COM SOCIAL 8,300,000 1 1M 46S 9.0 09 EKSTRABLADET.DK NEWS 7,400,000 06M 12S 5.3 10 TWITCH.TV TV & VIDEO 6,700,000 07M 41S 4.1 SOURCE: SIMILARWEB (JANUARY 2019). FIGURES BASED ON MONTHLY AVERAGES FOR Q4 2018. NOTES: ‘MONTHLY TRAFFIC’ DOES NOT REPRESENT UNIQUE VISITORS. ‘TIME PER VISIT’ FIGURES REPRESENT THE AVERAGE DURATION OF USERS’ VISITS, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. 25

  25. ALEXA’S TOP WEBSITES RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS JAN 2019 # WEBSITE TIME / DAY PAGES / VISIT # WEBSITE TIME / DAY PAGES / VISIT 01 GOOGLE.COM 07M 42S 9.54 1 1 EKSTRABLADET.DK 06M 48S 4.87 02 YOUTUBE.COM 08M 47S 5.02 12 INSTAGRAM.COM 05M 47S 3.86 03 FACEBOOK.COM 09M 43S 4.03 13 LIVE.COM 03M 53S 3.76 04 GOOGLE.DK 06M 25S 9.14 14 LIVEJASMIN.COM 01M 29S 1.40 05 REDDIT.COM 1 1M 40S 7.54 15 PORNHUB.COM 08M 43S 3.35 06 WIKIPEDIA.ORG 04M 15S 3.15 16 IMDB.COM 03M 30S 3.97 07 TWITCH.TV 05M 36S 2.78 17 TV2.DK 04M 25S 3.07 08 DR.DK 04M 57S 3.81 18 DBA.DK 06M 54S 8.12 09 NETFLIX.COM 02M 04S 1.79 19 BT.DK 05M 45S 4.65 10 TWITTER.COM 06M 23S 3.21 20 IMGUR.COM 03M 10S 2.57 SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. 26

  26. TOP GOOGLE SEARCH QUERIES IN 2018 BASED ON SEARCHES THROUGHOUT 2018 JAN 2019 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 GOOGLE 100 1 1 TRANSLATE 36 02 FACEBOOK 86 12 DR 35 03 YOUTUBE 67 13 DMI 34 04 BT 56 14 VEJRET 33 05 EKSTRA BLADET 55 15 IKEA 26 06 DANMARK 53 16 YOU 26 07 TV2 51 17 KRAK 26 08 NYHEDER 48 18 EBOKS 24 09 EB 45 19 HOTMAIL 21 10 OVERSÆT 39 20 MAPS 20 SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). YEAR-ON-YEAR CHANGE FIGURES COMPARE INDEX VALUES FOR EACH QUERY IN DECEMBER 2018 TO DECEMBER 2017. 27

  27. CONTENT STREAMING ACTIVITIES PERCENTAGE OF INTERNET USERS WHO STREAM EACH KIND OF CONTENT EACH MONTH [SURVEY BASED] JAN 2019 WATCH VIDEOS ONLINE STREAM TV CONTENT VIA THE INTERNET PLAY GAMES STREAMED LIVE VIA THE INTERNET WATCH LIVE STREAMS OF OTHERS PLAYING GAMES WATCH E-SPORTS TOURNAMENTS 90% 64% 14% 12% 9.0% 28 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  28. USE OF INTERNET TECHNOLOGIES PERCENTAGE OF INTERNET USERS THAT USE EACH TOOL OR SERVICE EACH MONTH JAN 2019 VOICE SEARCH OR VOICE COMMANDS RIDE-HAILING SERVICES AD-BLOCKING TOOLS VIRTUAL PRIVATE NETWORK (VPN) global web index 17% 5.3% 37% 23% 29 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  29. SOCIAL MEDIA USE 30

  30. SOCIAL MEDIA OVERVIEW BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS JAN 2019 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE DEVICES ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 4.10 MILLION 71% 3.70 MILLION 64% SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. 31

  31. SOCIAL MEDIA BEHAVIOURS HOW INTERNET USERS ENGAGE WITH SOCIAL MEDIA [SURVEY BASED] JAN 2019 VISITED OR USED A SOCIAL NETWORK OR MESSAGING SERVICE IN THE PAST MONTH ACTIVELY ENGAGED WITH OR CONTRIBUTED TO SOCIAL MEDIA IN THE PAST MONTH AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA AVERAGE NUMBER OF SOCIAL MEDIA ACCOUNTS PER INTERNET USER* PERCENTAGE OF INTERNET USERS WHO USE SOCIAL MEDIA FOR WORK PURPOSES global web index global web index 98% 75% 1H 31M 7.2 16% SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. FIGURES FOR ‘TIME SPENT’ ARE DAILY AVERAGES, IN HOURS AND MINUTES.*NOTE: FIGURE FOR SOCIAL MEDIA ACCOUNTS MAY NOT INDICATE ACTIVE USE OF ALL ACCOUNTS EVERY MONTH. 32

  32. MOST ACTIVE SOCIAL MEDIA PLATFORMS PERCENTAGE OF INTERNET USERS WHO REPORT USING EACH PLATFORM [SURVEY BASED] JAN 2019 82% FACEBOOK 80% YOUTUBE 64% FB MESSENGER 46% INSTAGRAM 36% SNAPCHAT 32% LINKEDIN 26% TWITTER 24% 23% SKYPE PINTEREST 18% WHATSAPP 14% TWITCH 13% 12% REDDIT SOCIAL NETWORK TUMBLR 10% 9% 9% WECHAT MESSENGER / VOIP VIBER BADOO 33 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  33. SOCIAL MEDIA ADVERTISING AUDIENCES A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS JAN 2019 TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS) 3.90 MILLION 2.20 MILLION 501.0 THOUSAND 2.15 MILLION 2.50 MILLION FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 45% 55% 51% 49% 57% 43% 30% 70% 55% 45% SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. 34

  34. SOCIAL MEDIA AUDIENCES: QUARTERLY GROWTH THE QUARTERLY CHANGE IN THE TOTAL ADDRESSABLE ADVERTISING AUDIENCES* OF SELECTED SOCIAL MEDIA PLATFORMS JAN 2019 QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON FACEBOOK (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON INSTAGRAM (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON TWITTER (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON SNAPCHAT (MONTHLY ACTIVE USERS) QUARTERLY CHANGE IN THE TOTAL ADVERTISING AUDIENCE ON LINKEDIN (REGISTERED MEMBERS) 0% +4.8% -7.6% -12% +4.2% SOURCE: EACH PLATFORM’S SELF-SERVE ADVERTISING TOOLS (JANUARY 2019). *NOTE: FIGURES REPRESENT ADDRESSABLE ADVERTISING AUDIENCES ONLY, AND MAY NOT REFLECT TOTAL ACTIVE USERS OR MEMBER BASES. ADVISORY: FIGURES FOR LINKEDIN REPRESENT REGISTERED MEMBERS, SO ARE NOT DIRECTLY COMPARABLE TO FIGURES FOR OTHER PLATFORMS. 35

  35. SOCIAL MEDIA AUDIENCE PROFILE BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER JAN 2019 11% 10% FEMALE 9% 9% MALE 9% 8% 8% 8% 7% 6% 6% 5% 3.3% 2.8% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD 36 SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’.

  36. FACEBOOK AUDIENCE OVERVIEW BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE JAN 2019 NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON FACEBOOK QUARTER-ON- QUARTER GROWTH IN FACEBOOK ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 3.90 MILLION 79% 0% 51% 49% SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT, FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS. 37

  37. FACEBOOK ACTIVITY FREQUENCY THE NUMBER OF TIMES A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK JAN 2019 NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 15 9 1 14 FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 1 1 21 11 13 6 1 1 17 11 38 SOURCE: FACEBOOK (JANUARY 2019). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.

  38. INSTAGRAM AUDIENCE OVERVIEW BASED ON INSTAGRAM’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE JAN 2019 NUMBER OF PEOPLE THAT INSTAGRAM REPORTS CAN BE REACHED WITH ADVERTS ON INSTAGRAM PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON INSTAGRAM QUARTER-ON- QUARTER GROWTH IN INSTAGRAM ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE* 2.20 MILLION 44% +4.8% 57% 43% 39 SOURCE: INSTAGRAM (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: INSTAGRAM DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.

  39. TWITTER AUDIENCE OVERVIEW BASED ON TWITTER’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE JAN 2019 NUMBER OF PEOPLE THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON TWITTER QUARTER-ON- QUARTER GROWTH IN TWITTER ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE* 501.0 THOUSAND 10% -7.6% 30% 70% SOURCE: TWITTER (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. 40

  40. SNAPCHAT AUDIENCE OVERVIEW BASED ON SNAPCHAT’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE JAN 2019 NUMBER OF PEOPLE THAT SNAPCHAT REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT PERCENTAGE OF ADULTS AGED 13+ THAT CAN BE REACHED WITH ADVERTS ON SNAPCHAT QUARTER-ON- QUARTER GROWTH IN SNAPCHAT ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE* 2.15 MILLION 43% -12% 55% 45% SOURCE: SNAPCHAT (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: SNAPCHAT DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT THE DATA THAT THE PLATFORM REPORTS FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO 100% OF THE TOTAL AUDIENCE FIGURE. 41

  41. LINKEDIN AUDIENCE OVERVIEW BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE JAN 2019 NUMBER OF PEOPLE THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN PERCENTAGE OF ADULTS AGED 18+ THAT CAN BE REACHED WITH ADVERTS ON LINKEDIN QUARTER-ON- QUARTER GROWTH IN LINKEDIN ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE* 2.50 MILLION 54% +4.2% 45% 55% SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA. 42

  42. TOP YOUTUBE SEARCH QUERIES IN 2018 BASED ON SEARCHES ON THE YOUTUBE PLATFORM THROUGHOUT 2018 JAN 2019 # SEARCH QUERY INDEX # SEARCH QUERY INDEX 01 FORTNITE 100 1 1 PEWDIEPIE 18 02 SONG 87 12 ROBLOX 18 03 MUSIC 65 13 GILLI 17 04 REMIX 50 14 BASS 16 05 MUSIK 40 15 X FACTOR 16 06 BABY 33 16 MGP 16 07 MINECRAFT 20 17 LOGAN PAUL 15 08 NINJA 20 18 KARAOKE 15 09 KIM LARSEN 18 19 HUSUM 14 10 ASMR 18 20 BTS 14 SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). 43

  43. MOBILE USE 44

  44. MOBILE CONNECTIONS BY TYPE BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) JAN 2019 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) 8.88 MILLION 154% 14% 86% 93% SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS. 45

  45. MOBILE CONNECTIVITY INDEX GSMA INTELLIGENCE’S ASSESSMENT OF KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY JAN 2019 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS AVAILABILITY OF RELEVANT CONTENT & SERVICES 84.45 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 78.11 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 81.76 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 92.62 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 85.98 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 46 SOURCE: GSMA INTELLIGENCE. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/

  46. MOBILE ACTIVITIES PERCENTAGE OF INTERNET USERS PERFORMING EACH ACTIVITY ON A MOBILE PHONE EACH MONTH [SURVEY BASED] JAN JAN 2019 2019 PERCENTAGE OF INTERNET USERS USING MOBILE MESSENGERS PERCENTAGE OF INTERNET USERS WATCHING VIDEOS ON MOBILE PERCENTAGE OF INTERNET USERS PLAYING GAMES ON MOBILE PERCENTAGE OF INTERNET USERS USING MOBILE BANKING PERCENTAGE OF INTERNET USERS USING MOBILE MAP SERVICES global web index global web index 66% 71% 45% 54% 66% 47 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  47. MOBILE APPS: INSTALLS vs. USAGE A CLOSER LOOK AT THE NUMBER OF APPS DOWNLOADED AND INSTALLED, COMPARED TO THE NUMBER OF APPS USED JAN 2019 NUMBER OF MOBILE APPS DOWNLOADED DURING FULL YEAR 2018 TOTAL CONSUMER SPENDING ON MOBILE APPS DURING 2018 (U.S. DOLLARS) AVERAGE NUMBER OF APPS INSTALLED PER SMARTPHONE DEVICE AVERAGE NUMBER OF MOBILE APPS USED PER MONTH PER SMARTPHONE 201.9 MILLION $286.6 MILLION [N/A] [N/A] 48 SOURCE: APP ANNIE (JANUARY 2019); KEPIOS ANALYSIS. CONSUMER SPEND FIGURES ARE IN U.S. DOLLARS. NOTE: FIGURES REPRESENT VALUES FOR THE LOCAL COUNTRY / TERRITORY ONLY.

  48. MOBILE APP RANKINGS: ACTIVE USERS RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2018 JAN 2019 RANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERS # APP NAME DEVELOPER # APP NAME DEVELOPER 01 FACEBOOK MESSENGER FACEBOOK 01 WORDFEUD BERTHEUSSEN 02 MOBILEPAY MOBILEPAY 02 POKÉMON GO NIANTIC 03 FACEBOOK FACEBOOK 03 CANDY CRUSH SAGA ACTIVISION BLIZZARD 04 SNAPCHAT SNAP 04 WORD SNACK APNAX 05 INSTAGRAM FACEBOOK 05 SUBWAY SURFERS KILOO 06 SPOTIFY SPOTIFY 06 CLASH ROYALE SUPERCELL 07 NETFLIX NETFLIX 07 HAY DAY SUPERCELL 08 LINKEDIN MICROSOFT 08 CLASH OF CLANS SUPERCELL 09 E-BOKS.DK E-BOKS 09 HELIX JUMP VOODOO 10 WHATSAPP MESSENGER FACEBOOK 10 CANDY CRUSH SODA SAGA ACTIVISION BLIZZARD SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR ANDROID AND IPHONE DEVICES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. 49

  49. MOBILE APP RANKINGS: DOWNLOADS RANKINGS OF TOP MOBILE APPS AND GAMES BY THE NUMBER OF DOWNLOADS IN 2018 JAN 2019 RANKING OF MOBILE APPS BY DOWNLOADS RANKING OF MOBILE GAMES BY DOWNLOADS # APP NAME DEVELOPER # APP NAME DEVELOPER 01 FACEBOOK MESSENGER FACEBOOK 01 HELIX JUMP VOODOO 02 MOBILEPAY MOBILEPAY 02 LOVE BALLS SUPERTAPX 03 WISH CONTEXTLOGIC 03 RISE UP SERKAN OZYILMAZ 04 SNAPCHAT SNAP 04 FORTNITE EPIC GAMES 05 BITMOJI SNAP 05 PAPER.IO 2 VOODOO 06 NETFLIX NETFLIX 06 KNIFE HIT UBISOFT 07 SPOTIFY SPOTIFY 07 TOMB OF THE MASK PLAYGENDARY 08 FACEBOOK FACEBOOK 08 ORD KRYDS WEPLAY TECHNOLOGIES 09 INSTAGRAM FACEBOOK 09 TOON BLAST PEAK GAMES 10 POSTNORD SWEDEN POSTNORD 10 CASH INC. APPLOVIN SOURCE: APP ANNIE (JANUARY 2019). BASED ON COMBINED DATA FOR THE GOOGLE PLAY AND APPLE iOS APP STORES. NOTE: DOES NOT INCLUDE DATA FOR DOWNLOADS FROM THIRD-PARTY ANDROID STORES. 50

More Related