An Automotive SEO Company Can Bring More Traffic to Your Dealership Website Using These Strategies

1. May 19, 2017 An Automotive SEO Company Can Bring More Traffic to Your Dealership Website Using These Strategies Image 1Automotive SEO Company Services Every Car Dealership Could Use Today To maximize your dealership resources, you need to know your way around search engines. After all, your revenue stream is largely dependent on foot traffic, and mastering search engine optimization can drive qualified prospects into your showrooms. The market potential online is huge. In fact, a study conducted by IHS Automotive found that as much as 88 percent of online visitors use the internet to shop for cars. What's more, leads secured through SEO generally boast of a 14.6 percent conversion rate. P a g e 1 | 3

2. Launching a successful SEO marketing campaign across all your target market segments requires you to produce, optimize, and promote content. To give you a better idea of how this can be done, here are a number of strategies that an automotive SEO company will normally suggest: Video Marketing In today's digital world, no marketing campaign online would be successful without videos. In fact, after Google, the video sharing site YouTube is considered to be the second top search engine in the world. That said, utilizing the right set of keywords for your videos can help bring more qualified prospects to your website. This is especially important when you consider that as much as 70 percent of car buyers who watched videos on YouTube when researching about cars are greatly influenced by what they see. Content Production and Publication When it comes to your dealership website, stale content is never a good thing. You need to make sure that your site always offers something new and fresh. In fact, consider immediately updating your website the moment that there are new car models in your showroom. Running a promo on your auto service? Let the visitors know. You may also want to update store hours during holidays along with financing programs policies, if anything has changed. Blog Creation and Setup Create a blog with the knowledge that today's car buyers want as much information as possible before they purchase a car. About 60 percent of potential users spend more than five hours researching their options. Having a blog on your dealership website allows you to create and share useful articles to car buyers. For example, you can write an article that provides a side-by-side comparison on similar car models to help them determine which one suits them better. You may want to devote an article to discussing the features and benefits of each car model that you have in your inventory, too. With the right keywords, these posts can really help in your on-page SEO efforts. Partner up with an SEO firm today to make sure that your dealership website comes out on top for keywords relevant to your business. Remember to work with one that is experienced in digital marketing. Better yet, hire an SEO company that specializes in promoting car dealerships online. About DealerRank: P a g e 2 | 3

3. DealerRank is an automotive SEO company that specializes in giving car dealerships maximum online exposure across various search engines. We will work one on one with you in implementing various SEO strategies to put your dealership's name on the first page of the search results and give you a strong online presence. Sources: For Dealers, Online Presence Key to Influencing Car Shoppers, press.autotrader.com 2016 Car Buyer Journey, agameautotrader.com 70% OF CAR BUYERS WHO USE YOUTUBE TO RESEARCH ARE INFLUENCED BY VIDEO CONTENT [REPORT], tubularinsights.com P a g e 3 | 3