An Automotive SEO Company Talks about Getting More Millennials to Visit Your Dealership

1. April 11, 2017 An Automotive SEO Company Talks about Getting More Millennials to Visit Your Dealership Image 1: Become More Visible to Millennials with an Automotive SEO Company Nowadays, there's only one popular place for car buyers trying to decide on a car: the Internet. Simply put, if your dealership is not online, it won’t be relevant to millennials—today’s generation of car buyers. This should matter a lot to you since millennial car buyers are growing in number. In fact, they represent a great deal of today’s working class. Most of these hardworking folks are interested to buy a car that suits their everyday needs. P a g e 1 | 3

2. Understanding Millennial Buying Behavior A good number of millennials now have serious plans to purchase a car, but at the same time, they also want to conduct some serious research first. In fact, a study shows that this group spends as much as 17 hours researching on cars online. This is nothing extraordinary for this market segment, with technology giving them access to information anytime and anywhere. That said, it makes a lot of sense for your dealership to have a stellar presence online, one that can be visible to as many of these millennial car buyers as possible. For that, you’re going to need automotive search engine optimization or SEO. Here's a look at exactly what SEO can do for your dealership when it comes to attracting millennial car buyers. Good SEO means your dealership is searchable even when millennials are on the go. Mobile devices are considered basic necessities among millennial car buyers. This is a group that lives to stay in touch with everyone and everything 24/7. And when it comes to car shopping, millennials like using their mobile devices to get the information that they need. In fact, as much 45 percent of millennials conduct research using their smartphone or tablet. Unlike browsing for cars with a regular computer, however, mobile searches are done a little differently. This is because features like voice search (think Alexa and Siri) also come into play. When your SEO campaign optimizes for both regular keyword and voice searches, you can make sure your dealership website will turn up, regardless of whether your target keywords are typed or dictated. Good SEO means your dealership is ranked high on Google When you've got your automotive SEO done right, your dealership's website will appear among the top results of search engine pages. Including keywords such as the car model, car manufacturer name or even the area where your dealership is physically located will help in letting the search engine know that your website is relevant. Appearing at the top also makes you more credible and that matters a great deal to today’s millennial car buyers. P a g e 2 | 3

3. You don't have to conduct and manage SEO on your own. Seek help from a professional automotive SEO company who can handle all of your dealership's SEO efforts. These professionals can readily take care of driving more online car buyers to your website so you can focus on running, and possibly, expanding your dealership. About DealerRank: DealerRank is an automotive SEO company that promises to deliver impressive online results to your dealership. We have been in the digital automotive marketing business for years. Trust us when we say that we know how to get the job done to make your dealership more visible to more car buyers. Sources: The Next Generation Car Buyer Millennials, AGameAutoTrader.com 2016 Car Buyer Journey, AGameAutoTrader.com 7 Reasons Why Your Business Should Invest in SEO, Forbes.com P a g e 3 | 3