How You Can Successfully Customize Your Car Dealer Digital Marketing Campaign

1. June 19, 2017 How You Can Successfully Customize Your Car Dealer Digital Marketing Campaign Car dealerships get access to a world of opportunities for online growth when they rely on digital marketing. Also known as data-driven marketing, this form of marketing involves promoting via digital technologies like the internet and mobile devices. P a g e 1 | 3

2. If you customize your digital marketing strategy in the following ways, you can reach more car shoppers and see noticeable development in a short period of time. Employ Effective Calls-to-Action Many shoppers casually browse car websites to view vehicle information, such as price and mileage. Instead of sitting back hoping to make a sale, you can persuade shoppers to buy through call-to- actions. Effective call-to-actions use actionable phrases that generate a response, such as ‘buy now’ or ‘click here’. They also should provide shoppers with value. You could, for example, create calls-to-action (CTAs) that highlight an upcoming sale that gives shoppers the chance to save money if they purchase from your inventory. Your CTAs should therefore be included on your home page and landing pages, social media websites, and other marketing avenues. Make sure they are short, direct, and clearly visible at the top or side of every page. Include bold lettering as well so that they are hard to overlook. Personalize Your Marketing Blanket marketing tactics may save you time when reaching a large audience, but your message may fall flat in meeting an individual’s needs and wants. Taking a personal approach, conversely, helps you establish a genuine connection because you’re giving car shoppers exactly what they want. Customer data is at the foundation of personalization, and gathering it isn’t difficult if you ask the right questions to get data-based answers. Then, you’ll have more knowledge about your target audience, giving you the chance to personalize messages to a greater degree. P a g e 2 | 3

3. Email is a great place to start when tailoring specific messages to an audience. If you’re trying to sell more minivans, for example, you can send out emails to parents and people with large families. To sell more trucks, you can target people who spend time hunting and farming. Create a Mobile-Responsive Website More than 85% of shoppers conduct in-depth auto research online, making it important to have a mobile-friendly website to facilitate this process. Having a mobile-responsive website design automatically adjusts your site’s content according to the user’s screen size, making sure that every page and element would have the optimal proportions no matter what device is used. Having a mobile-friendly website also improves brand engagement, as car shoppers prefer a brand that delivers a satisfying mobile experience. Car dealer digital marketing is critical for standing out in this highly competitive industry. If you research your target audience and employ the right tactics, you can turn visitors into leads and possibly into loyal customers. About DealerRank: If you’re looking to market your auto dealership effectively, trust in DealerRank. Our company is dedicated to getting you more traffic, more leads, and more sales in a cost-effective manner. We can customize a digital marketing plan according to the vehicles you sell and the customers you’re trying to reach. Sources: How Mobile Is Changing the Car Shopping Experience, MediaKit.LATimes.com 5 Reasons You Absolutely Must Optimize Your Website for Mobile, HuffingtonPost.com acumen P a g e 3 | 3