Look at Advertising for Your Car Dealership in a Whole New Way with PPC Marketing

1. April 11, 2017 Look at Advertising for Your Car Dealership in a Whole New Way with PPC Marketing Image 1: Top Reasons to Get PPC Marketing Started for Your Dealership Today Did you know that when people shop for a new car, the first thing that they do is to go online? A recent study reveals that car buyers now spend as much as 59 percent of their time shopping online. That also means that car buyers would spend as much as 17 hours gathering information. While they spend all this time looking for car information, don’t you want to continuously promote your dealership to them? This is exactly where AdWords remarketing comes in. AdWords remarketing is a PPC marketing strategy that aims to keep selling to car buyers who have already seen your dealership website. P a g e 1 | 3

2. Why consider remarketing? By remarketing, you are never selling blindly to just any other car buyer. Instead, you can send a message to a car buyer that has previously expressed interest in your dealership. This is because remarketing utilizes a special tracking code that allows you to place cookies in the browsers of buyers who have been to your website. Because the shopper sees these ads on Google, Facebook, and other sites, this increases the odds that the person browsing will actually visit your website again and browse through your inventory. As far as remarketing goes, here are some proven strategies that you can try for your dealership website: Know how to target your audience well. The key to any successful dealership campaign is to be as specific about your target audience as possible. One way to group your car buyers is by categorizing them according to your marketing segments. Remember that car buyers like to research about car models, including reviews, specs and special features. These can all be used to set up respective audience categories. For instance, you can set up a category for all the car buyers who did research on a particular car model. On the other hand, you can also group car buyers according to a page on your dealership website that they did not visit. Build up your remarketing lists. For an ad to work, you need to build up a good remarketing list of car buyers. After all, these lists can come in very handy. For instance, you can launch campaigns for a certain marketing group without having to keep organizing lists over and over again. This would allow you to push ads no matter how busy things get at the dealership. P a g e 2 | 3

3. Figure out your membership duration. Aside from determining your target group of car buyers, you also need to figure out how long your ads will be visible to your audience. For example, if the car sale on your ad will run only for an entire month, make sure it does not run past that period. This guarantees the ads you deliver always contain the latest information about your dealership. Remarketing is one PPC marketing tool that has the ability to market your dealership to car buyers in ways you never thought possible. Don't get left behind and utilize ad remarketing today to give you a better chance to increase brand recognition among car buyers who have already visited your dealership website at least once. When more potential car buyers see your dealership’s online presence constantly, there’s a greater chance that these same buyers would make their way to your showroom to inquire directly with you. About DealerRank: DealerRank has a team of online marketing professionals running successful and efficient PPC marketing for car dealerships. We know exactly how to utilize PPC so that your business can appeal to the right group of car buyers in each search. Apart from PPC, we also offer SEO, website analysis, online reputation repair, and more. Sources: Benefits of Utilizing a PPC Campaign to Support Your Organic Content Strategy, Business2Community.com Google AdWords, Adwords.Google.com 2016 Car Buyer Journey, AGameAutotrader.com P a g e 3 | 3