Social Media Blunders You Can Avoid With the Help of an Auto Digital Marketing Agency

1. May 19, 2017 Social Media Blunders You Can Avoid With the Help of an Auto Digital Marketing Agency Image 1Social Media Issues That an Auto Digital Marketing Agency Can Solve Many car dealerships remain hesitant about the power of social media. While some firmly believe that a Facebook ad or a sponsored tweet can’t persuade someone to buy a car, others go as far as thinking no one in their right minds would follow the boring Facebook page of a car dealership. P a g e 1 | 3

2. These are exactly the problem with these misconceptions--sometimes, it could be just the thing stopping you from gaining new customers online. For starters, did you know that Facebook ads alone can increase car use and awareness? In fact, 84% of automotive buyers can be found on Facebook, and 24% have actually purchased their last vehicle with the help of this social network. If you have already started on Facebook but have yet to fully maximize it, make sure to avoid these common errors. Flooding Newsfeeds With Random Inventories It’s not about quantity; it’s about quality. Twitter users, for instance, don’t like seeing a series of posts about that 2012 Impala Fleet Edition you just acquired, or long links to vehicle pages that no one fully understands. What you should do instead is provide concise information about your current inventory, and perhaps create a high-quality video to showcase its features. Post at least nine photos of the vehicle on your dealership’s Facebook page, and then choose the best ones to put on Instagram. The key here is to avoid spamming your followers’ feed with information and links. Rather, let them see exactly what they should see, but just enough to pique their interest. Talking About Unrelated Topics You may want to engage your followers, so you decide to ask them about the recent Super Bowl. This might spur some interest among your audience, but it can also make your page cluttered with topics that have nothing to do with cars. If you want to start a conversation, make the topic relevant to your products and services. You can do this by posting compelling reviews of vehicles and linking to news of recent auto shows. This way, you can ask your followers’ opinions on topics that really matter. Copying Content from Manufacturers’ Websites Websites of popular brands such as Nissan, Honda, or BMW definitely have some good content. Copying it, however, is not a good idea. If people are following those brands, they’ve likely already read P a g e 2 | 3

3. the post you just made. It’s better to create your own content that focuses on what your dealership can provide to clients looking for different vehicles. Here’s a fact: social media marketing is now important for all types of businesses, including auto dealerships. If you want to keep up with the latest in Internet marketing, embrace this fact as soon as possible. If you have yet to activate your social media accounts, a digital marketing agency specializing in the automotive industry can help you get started. About DealerRank: DealerRank, a top auto dealer online marketing service provider, has worked with leading dealerships in the country. We are committed to helping our clients increase traffic, sales, and leads through innovative digital marketing strategies. From SEO to website design, we provide a range of services to boost your dealership’s online presence in today’s digital market. Sources: Here Are All the Ways Dealers Fail at Social Media, Thegarage.jalopnik.com CMO Council Report, Cmocouncil.org P a g e 3 | 3