What Your Dealership Gains from Online Reputation Management Packages

1. June 19, 2017 What Your Dealership Gains from Online Reputation Management Packages Reputation is everything in the car business. This is particularly true for car shoppers looking for a new vehicle. According to research, 40% of new vehicle buyers look at reviews when trying to make a decision. To make sure car shoppers trust your dealership and the products you offer, you need to make sure you have positive reviews and deal with negative ones before they escalate and jeopardize your dealership’s reputation for good. You can do just that when you use online reputation packages that offer the following services: P a g e 1 | 3

2. Negative Results Removal A single negative review can affect how others view your dealership. Luckily, negative results removal services are offered for unjust reviews that are not substantiated with any evidence. These services approach negative reviews in several different ways. Negative results can be removed by contacting the webmaster directly. Generally, evidence is required to show why such negative comments or reviews are baseless. There may be times, though, when the webmaster isn’t available or is unwilling to comply. Cases like this require optimized content that show car shoppers an accurate picture of what your dealership offers, and not just what one disgruntled customer believes. This, in turn, suppresses negative results, so much so that shoppers may not even see them until three or four search pages later. Web Reputation Analysis You can’t protect your dealership’s reputation if you don’t know how customers perceive you, which is what a web reputation analysis aims to achieve. Important avenues that consumers visit, including social networking platforms, forums, blogs, and news sites are monitored. Then, relevant and insightful information that speak strictly about your brand and similar competitors are highlighted. Using semantic analysis software, feedback is categorized into positive and negative. Questions are also addressed, such as where people mention your car dealership or what topics are car shoppers bringing up the most? Then, you will know more about how people view your company, helping you address any issues you may have overlooked. P a g e 2 | 3

3. You’ll also have more information about your customers and their purchasing behavior, making it easier to identify buying drivers that turn potential prospects into lifelong leads. Ongoing Positive Content You also need a series of posts that represent your auto website’s best work. This content is important because it establishes trust, while also helping both old and new customers. The content can’t be effective unless it resonates with your target audience, and this only happens if you address the audience’s most pressing needs. As you can see, you can benefit in many ways using online reputation management packages. Not only can these help with pushing down negative content, but also with framing you in a more positive light by establishing you as an authority figure in the car industry. Speak to a digital marketing agency specializing in car dealerships today and you’ll find that they can even be customized to your dealership’s specific needs and priorities. About DealerRank: The reputation of your dealership should never be overlooked, and you never have to when you consult with DealerRank. We know that it’s impossible to please every customer, so we offer a wide variety of online reputation services that can help you deal with unjust reviews. We also offer SEO, web design, PPC, and more. Sources: Top 10 Reasons Why People Buy Specific Cars, NYDailyNews.com 12 Tips for Dealing with Negative Customer Feedback Online, Inc.com P a g e 3 | 3