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Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies. It encompasses a broad range of tactics and strategies aimed at reaching and engaging target audiences online. Digital marketing leverages the internet, mobile devices, social media platforms, search engines, email marketing, content marketing, and other digital channels to connect with potential customers and drive business growth. Here are some key components and tactics commonly used in digital marketing:
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DIGITAL MARKETING YAMUNA VIHAR
DIGITAL MARKETING SERVICES • Digital marketing services encompass a wide range of strategies and tactics aimed at promoting businesses, products, or services online. These services leverage digital channels and technologies to reach and engage with a target audience, increase brand visibility, drive website traffic, and generate leads or sales. Here are some common digital marketing services: • Search Engine Optimization (SEO): SEO focuses on improving a website's visibility and rankings in search engine results. This involves optimizing website content, meta tags, and technical aspects to increase organic (non-paid) search traffic. • Pay-Per-Click Advertising (PPC): PPC campaigns involve placing ads on search engines or social media platforms and paying only when users click on them. It allows businesses to target specific keywords, demographics, or interests to reach their desired audience. • Social Media Marketing: This service utilizes social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services. It involves creating and managing social media profiles, posting engaging content, running paid ads, and interacting with the audience.
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