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Digital Marketing_A Complete Guide for Beginners

This guide will help you understand the meaning, reasons to choose digital marketing, comparison between traditional and digital marketing & components of digital marketing. At the end of it you will understand the scope and future of digital marketing for your business in the coming years.

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Digital Marketing_A Complete Guide for Beginners

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  1. Digital Marketing: A Complete Guide for Beginners

  2. Introduction Digital marketing is the strategic use of online channels to connect, engage, and convert target audiences for your business. Leveraging social media, search engines, email, and content, it amplifies brand visibility, fosters customer relationships, and drives business growth.  In the dynamic digital landscape, this powerful approach empowers businesses to thrive in the digital age.

  3. Why Choose Digital Marketing For Your Business? • Global Reach • Cost-Effective • Targeted Advertising • Real-Time Analytics • Measurable Results • Mobile Optimization • Competitive Edge

  4. Digital Marketing Over Traditional Marketing Traditional Marketing • Limited to local or regional reach through channels like print, TV, or radio. • Typically involves higher costs for production, distribution, and placement of ads. • Communication is mostly one-way, with limited opportunities for immediate customer feedback. Digital Marketing • Offers a global audience reach, enabling businesses to connect with a diverse customer base worldwide. • Provides cost-effective solutions, with options like PPC advertising and social media marketing. • Facilitates real-time interaction through social media, comments, and online reviews management, enabling businesses to engage with customers

  5. Components of Digital Marketing Digital Marketing is a broad field which consists of various strategies and components for different business needs.  Components of Digital Marketing includes: • Search Engine Optimization • Social Media Marketing • Email Marketing • Pay-per-click (PPC) Advertising • Online Reputation Management • Web Development

  6. Digital Marketing Market Scope by 2030 Reports suggests that the Digital Marketing & Advertising market size by 2030 is expected to grow at an annual CAGR of 13-15%. This will result in the market size to reach $1400 Billion.  With this much potential in the market, you would never want to leave this golden opportunity to utilize online media to grow your business today. Reference from: https://www.snsinsider.com/

  7. Thank You

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