1 / 8

SEO Vs PPC What should one choose as a career

Deciding between a career in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) depends on your strengths and preferences. SEO involves optimizing website content and structure for better search engine rankings, focusing on organic growth. On the other hand, PPC involves creating and managing paid ad campaigns for quick visibility.

Deyasee
Download Presentation

SEO Vs PPC What should one choose as a career

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO Vs. PPC: What should one choose as a career? As more and more businesses move online, the demand for digital marketing experts has exploded. Two of the most popular career paths are SEO and PPC. But which one is right for you? Let's take a closer look. visionupliftment.com

  2. Exploring SEO Keyword Research Optimization Optimizing a website's content and structure to improve its ranking on search engines. Analytics Monitoring website traffic and performance to make data-driven decisions to improve SEO efforts. Researching and analyzing popular search terms to improve a website's relevancy and ranking.

  3. Career Opportunities in SEO SEO Manager Content Strategist Create content that is optimized for search engines and engages with the target audience. Manage and lead a team of SEO specialists to develop and implement successful SEO strategies. 1 2 3 4 SEO Specialist Marketing Analyst Create and execute SEO strategies to increase website traffic and improve search engine rankings. Analyze and measure the effectiveness of SEO initiatives and develop recommendations to continuously improve campaign performance.

  4. Understanding PPC Ad Campaigns Keyword Bidding Developing and launching search, display, and social media ad campaigns. Bidding on relevant keywords to have your ad appear on top of the search results for specific queries. Ad Copy Writing Analytics Writing persuasive ad copy to drive traffic and conversions for a business. Monitoring ad campaigns and conducting analysis to optimize and improve ad performance.

  5. Career Opportunities in PPC Digital Marketing Manager Develop and execute online campaigns across various platforms, including search engines and social media. PPC Specialist Digital Ad Sales Create and execute successful online ad campaigns targeted to specific demographic audiences. Sell and manage online advertising space to businesses and oversee their ad campaigns.

  6. Choosing a Career in SEO or PPC 1 2 Job demand Skillset Both have a high demand, with expected growth in the upcoming years, especially for specialists and experts. While SEO and PPC require different skills, both require an analytical mind and creativity. 3 4 Salary Personal preference Both offer a comfortable living with room for growth and earning potential. Consider what you like to do and what you're passionate about, as both require a lot of dedication and hard work, and pick a career path that aligns with your interests.

  7. Conclusion Both SEO and PPC offer promising and exciting career opportunities. So which one should you choose? It depends on your interests, skills, and career goals. Careers in digital marketing require constantly learning and evolving with new technologies and changes in the industry, so whatever you choose, make sure to stay committed and passionate.

  8. Author Bio Deyasee Laha is a highly skilled SEO executive, trained from Vision Upliftment Academy, offering the best SEO course in Kolkata. Her expertise lies in keyword research, on-page and off-page SEO optimization, competitor analysis, and analytics. Deyasee's passion for SEO and her dedication to delivering results make her an ideal striver for bloggers, marketers, entrepreneurs, and anyone seeking to enhance their online presence in the ever-evolving digital landscape.

More Related