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Gain insight into effectively monitoring the metrics that provide accurate insights about your B2B online marketplace's performance. Explore the marketplace KPIs. Learn More https://www.qoreups.com/academy/kpi-to-for-b2b-online-marketplaces-growth/
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Marketplace KPIs Key Metrics for Measuring and Forecasting B2B Marketplace Success sales@qoreups.com QoreUps +91 93601 90895
Marketplace Business KPI Can Be Measured By Three Factors, You can measure your marketplace growth and success by the following 3 marketplace KPIs, • Metrics to Measure Marketplace Platform Transactions • Metrics to Forecast the Business Success • Metrics to Analyze Your Marketplace Finance sales@qoreups.com QoreUps +91 93601 90895
Metrics to Measure Marketplace Platform Transactions • Seller Liquidity =Number of Listings with Transactions/ Number of Total Listings • Buyer Liquidity = Number of Listings with Transactions/ Total number of Buyer Visits. sales@qoreups.com QoreUps +91 93601 90895
Metrics to Measure Marketplace Platform Transactions • Average Order Value (AOV) = Total Revenue/ Number of Transactions • Buyer-To-Seller Ratio = Number of Buyers/ Number of Sellers • Repeat Purchase Rate = (Number of repeat buyers / Total number of buyers) sales@qoreups.com QoreUps +91 93601 90895
Metrics to Forecast the Business Success • Client Acquisition Cost (CAC) = Money spent on traction channel / Number of customers acquired through the channel • Client Lifetime Value (CLV) = (Average Purchase Value) x (Average Purchase Frequency) x (Average Customer Lifespan) sales@qoreups.com QoreUps +91 93601 90895
Metrics to Analyze Your Marketplace Finance • Gross Merchandise Volume (GMV) = The Number of Transactions * Average Order Value (AOV) • Take Rate = (Platform Revenue / Gross Transaction Volume) * 100 sales@qoreups.com QoreUps +91 93601 90895
Metrics to Analyze Your Marketplace Finance • Cost Of Goods Sold = Opening Inventory + Purchases - Closing Inventory • Gross Profit = Total Revenue - Cost of Goods Sold (COGS) • Net Profit = Total Revenue - Total Expenses sales@qoreups.com QoreUps +91 93601 90895
By focusing on transaction efficiency, forecasting business success, and analyzing financial performance, businesses can make informed decisions to optimize their strategies and drive sustainable success. sales@qoreups.com QoreUps +91 93601 90895