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Dianova Listen First Campaign CND UNODC 2018

PREVENTION Dianova International Network joined the efforts of UNODC and WHO Listen First campaign, implementing in 2017 its customized version in 14 countries of Europe, Africa, Asia and Americas, reaching out more than 1,3 million people.

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Dianova Listen First Campaign CND UNODC 2018

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  1. International cooperation, Prevention and Alignment with Sustainable Development Goals 26th of June celebration of the International Day Against Drug Abuse

  2. Listen First – World Drug Campaign 2017 #togetherfarther Education & Health promotion International Campaigns 2

  3. Listen First – World Drug Campaign 2017 #togetherfarther Context Women& Communities Human Rights UNGASS DOCUMENT RECOMMENDATIONS 2016 Demand& Supply International cooperation Children& Young people New substances Prevention &Treatment 3

  4. Listen First – World Drug Campaign 2017 #togetherfarther International Cooperation - 14 countries participated - #togetherfarther 4

  5. Listen First – World Drug Campaign 2017 #togetherfarther GOAL The goal of the campaign was to raise awareness about listening to children and young people as the first step to help them grow up healthy and safe. TARGET This effort is aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviors and substance abuse. 5

  6. Listen First – World Drug Campaign 2017 #togetherfarther STRATEGY & CREATIVE CONCEPT Through an image accompanied by messages, the target is invited to follow a series of recommendations on prevention, as well as to share messages with third parties through their channels, facilitating their access to the graphic material and related content. Central message of the campaign: "Listen to children and young people with empathy and care can help prevent risk behaviors/drug use" Each country selected one or more target audiences: decision makers, parents, teachers and health workers. Once the target has been selected, each country had to search and select for an image / photo and write a text / story / situation adapting the message to the target selected to be used in their country to spread the campaign. 8

  7. Listen First – World Drug Campaign 2017 #togetherfarther Alignment with Sustainable Development Goals 9

  8. Listen First – World Drug Campaign 2017 #togetherfarther 10

  9. Listen First – World Drug Campaign 2017 #togetherfarther Goal 3 calls on countries to adopt measures to strengthen drug abuse prevention and treatment, put an end to AIDS and combat hepatitis. 11

  10. Listen First – World Drug Campaign 2017 #togetherfarther Goal 4 asks to ensure and promote sustainable development through education for sustainable development and sustainable lifestyles, human rights and gender equality 16

  11. Listen First – World Drug Campaign 2017 #togetherfarther Goal 10 aims to reducing stigma and promoting the social inclusion of addicts. 27

  12. Listen First – World Drug Campaign 2017 #togetherfarther Goal 16 aims to help build peaceful, just and inclusive societies and institutions that can address the problems of illicit drugs, crime, corruption and terrorism. 30

  13. Listen First – World Drug Campaign 2017 #togetherfarther Goal 17 Enhance knowledge sharing and international cooperation 33

  14. Listen First – World Drug Campaign 2017 #togetherfarther Social Media Headers - Campaign central message 35

  15. Listen First – World Drug Campaign 2017 Campaign Outcomes - Channels #togetherfarther 49

  16. Listen First – World Drug Campaign 2017 #togetherfarther 50

  17. Listen First – World Drug Campaign 2017 #togetherfarther 54

  18. Listen First – World Drug Campaign 2017 #togetherfarther Global Outcomes 55

  19. September 2017 #togetherfarther T he Dianova Network United in Commitment to People DIANOVA .NGO

  20. The Dianova Network #TogetherFarther The Dianova Network (Data: August 2017) 57

  21. The Dianova Network #TogetherFarther Our Key Principles Vision Mission Developing initiatives and programmes with the objective of promoting personal self- reliance and social progress Values Dianova’s purpose is based on the conviction that, with appropriate support, each person will be able to find within him/herself the resources necessary to achieve success in his/her personal development and social integration Our ethical framework and common core values are grounded in commitment, solidarity, tolerance and internationality 58

  22. The Dianova Network #TogetherFarther The Activities of Dianova (Data: 2016) 21% 29% Education & training 50% Addiction treatment & prevention Social, humanitarian and community services 22.349 587 staff members (W: 53%,M: 47%) people served 59

  23. The Dianova Network #TogetherFarther Our Affiliations 62

  24. Junio 2017 #togetherfarther T hank you DIANOVA .NGO

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