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Digital Marketing Agency in Chennai

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Digital Marketing Agency in Chennai

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  1. Digital Marketing Trends - 2019

  2. key digital marketing trends for 2019 • As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.  • There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

  3. Artificial Intelligence • AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. • For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.

  4. Chatbots • Chatbots will continue to be an important part of digital marketing in 2019.This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. • Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.  • Uber uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps. 

  5. Personalization • If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. • With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketersbelieve that personalization advances customer relationships. • Businesses like Netflix and Amazon are already leveraging the power of personalization.

  6. Video Marketing • 70% of consumers say that they have shared a brand’s video. • 72% of businesses say video has improved their conversion rate. • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

  7. Social Messaging Apps • Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization (another trend) and add value to the users’ experience. This differs from the messenger chatbots we discussed earlier. • 1.3 billion monthly usersare active on Facebook Messenger • 2 billion messagesare sent between people and businesses on Facebook Messenger every month

  8. Visual Search • Pinterest has jumped on the visual search bandwagon – a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pin boards of related items. • Google lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app. • Camfind is a visual search mobile app, which enables users to search for anything from their mobile phones simply by snapping a picture and this app will tell you what it is. 

  9. Voice Search & Smart Speakers • Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced. • More companies produce audio content in the hopes of gaining brand awareness but ads are likely to come in soon. Alexa will tell you the answer to your question along with a “word from her sponsor”. Which means you’ll be able to purchase voice ad space – like Google AdWords, but for home speakers.

  10. Digital Marketing Agency in Chennai Best Digital Marketing Agency in Chennai with Services like SEO, SEM, SMO, Creative, E-business. Natural Search. Paid Search. Organized Data and Feeds. Paid Social. Information and Analytics. GOVCHE - No 13/22 2nd floor,TNGO Colony, West Karikalan Street, Adambakkam, Chennai-88 Tamil Nadu, India    Mobile: 8220482942  Mobile: 9742506086Email : hello@marketingpanthers.com

  11. Thank you

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