The Future of Digital Marketing

1. The Future of Digital Marketing From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.1 The traditional digital digital marketing marketing landscape of paid media, SEO SEO, content marketing, social social media more, are experiencing dramatic developments and changes as innovations in technology develop. media, community management, and Below we highlight innovations happening within traditional digital marketing channels, and explore why marketers need to evolve for a high-tech digital marketing evolution. Paid search, or search engine marketing, is the marketing practice of generating web traffic web traffic by buying advertisements on search engines. Marketers either pay every time their advert is clicked on (referred to as pay per click or PPC) or when their advert is displayed. There is generally a dedicated team deciding what platforms to spend on, based on where they believe the advert will receive the most traction. generating A probable distribution to this traditional method of paid media is programmatic advertising, a type of paid media that employs artificial intelligence intelligence to automatically buy advertising space, using data, to determine which audience the ads should target. artificial With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all digital display ads will be presented via automation by 2020. This shift towards AI automation provides a more seamless, efficient, and accurate approach to paid media, while simultaneously lowering customer acquisition costs. With the introduction of Siri, Alexa, Cortana, and Google assistant, the popularity of voice search, whereby the user speaks directly to their device instead of typing a request or manually performing a task, is on the rise. As consumers adapt and begin to use voice assistants more and more, marketers working with SEO should consider optimising their websites to recognise voice search. The way we speak is fundamentally different to the way we type, and the ease of simply asking a question explains why “72% of people who own a

2. voice-activated speaker say that their devices are often used as part of their daily routine.”As the popularity of the technology rises, it is likely this number will increase, and the idea of a permanent, hands-free assistant will begin to feel like second nature. In 2017, Google announced a 95% accuracy rate on its voice recognition digital assistant, and as this technology improves, so it’s usership will grow. It’s growth rate is expected to be fast, with 50% of all searches expected to be voice by 2020. To make the most of voice search, long-tail keywords and natural content reflecting conversational language is likely to rank higher. Following from SEO and voice search optimisation, conversational content that feels personal and authentic remains key to engaging customers. However, in 2019, personalisation is at the forefront of successful content marketing. Video content is gaining traction as an increasingly popular form of content. With live video, stories, and Instagram TV, more and more businesses are using video as a digital marketing tool. Some marketers are going above and beyond and creating personalised video messaging as opposed to email or phone calls, which may prove to be a promising new way to engage customers. The recent development of 360-degree video content allows viewers to control their perspective for a more personalised and engaging experience. Along with this technology, virtual reality is immersing viewers in the brand experience completely, and with the virtual reality market expected to reach $22.4 billion by 2020, it’s wise for brands to familiarise themselves with the potential of this technology. Influencer marketing has become the equivalent of word-of-mouth marketing today. As people generally trust people more than brands, hearing positive information or feedback about a product or experience from an influencer often holds more weight and credibility than when it comes from the brand itself. Visit https://digisquard.com for digital marketing, digital marketing course in vapi, seo course in vapi , digital marketing course in daman, seo training in silvassa, digital marketing training in vapi.