How eCommerce Will Affected Customer Behavior in 2020

1. How eCommerce Will Affected Customer Behavior in 2020 Know Your Customer’s behavior and requirements

2. Introduction People shopping habits have changed drastically over the last few years thanks to the explosion of eCommerce. Where shopping in a store was once the predominant way to shop, online shopping is quickly becoming a preferred way to shop for consumers around the globe. Sixty-seven percent of internet users in the European Union shopped online in 2019, says the 2019 survey on Information and Communication Technology. In the US.

3. Mobile Creates a Difference Between Online and Offline Shopping A 2019 Forrester’s Retail Best Practices: Mobile Web study found that mobile devices will be used in more than one-third of total US retail sales in 2019. These use cases include: • To discover new products • To locate products and compare prices • To create and manage shopping lists • To make purchases • To review purchases

4. Customers Expect More complete Experiences The progression of eCommerce has advanced the customer expectations of the companies they buy from. So, what do customers expect? They expect a seamless shopping experience that is self to them — one that is consistent no matter what device they are using for their shopping or what stage of the buying process they are in. Furthermore, according to Accenture’s 2019 Pulse Check report, more than 90 percent of consumers are more likely to shop with brands that recognize them and personalize the experience. Take, for example, GOAT, the Smartphone sneaker marketplace that lets users create wishlists. Then, when those sneakers go on sale, or the price reduce into the shopper’s target price range, the app sends them a push notification. The company has created a personalized experience that is driving business, as the company now has more than 7.3 million users worldwide.

5. Shopping Has a Become a Part Social Activity When companies create a great shopping experience, people want to share that experience with others. Online marketing has facilitated that sharing and turned shopping into a social activity. What’s more, consumers today rely on the opinions of others to guide their purchase decisions, and they have immediate access to those reviews. Anyone on social media can be an influencer for a brand. Social platforms and online review sites have opened the floodgates for word-of-mouth advertising via product reviews. A 2019 Online Reviews Survey by customer feedback software company ReviewTrackers revealed that nearly 68 percent of people check online reviews on Google before they make a purchase.

6. The Evolution Continues All customers have similar basic expectations when they shopping. They want the products they want when they want them, and they don’t want to pay much for them. This is why eCommerce has grown to be the suitable shopping method for consumers. eCommerce gives consumers access to information, the ability to shop on different devices and the option to share their experiences with others, which has completely altered their expectations and the way they shop. This all can be possible with the strongest ecommerce website design which can meet the customers expectations. For any Other Consultation Related to E-commerce Development Visit: https://www.digistuds.co.uk/ecommerce-development