Digital marketing course

1. Be Beginner to advance Marketer DIGITAL MARKETING & Graphic Design COURSE Digital Marketing +91-9870408830 B-3, 1st Floor, Patel garden (Pipeline Road), Dwarka Mor, New Delhi 110078, India

2. PROGRAM IS BEST SUITED FOR Entrepreneurs CollegeStudents Marketing Professionals Job Seekers Best Graphic Design Software tools in 2022

3. SALIENT FEATURES It’s an Experienced Marketers initiative. PlacementAssistance WeeklyAssignments Certificate as Proofof Training PracticalT raining with Live Projects. 24 x7 Support COURSE SCHEDULE 3 Months (Weekend Batches, Sat-Sun) or 45-50 Hours For Batches availability get in touch with us at Digital360Market Theory SLIDES/WHITEBOAR D Practicles Live /Demo Project Q & ASession GD/1:1 Case Studies Examples

4. OUR COURSES INCLUDE Digital Marketing Vs. T raditional Marketing Website Planning Process Digital Marketing Introduction Search Engine Optimization Google Analytics Social Media Marketing GoogleAdwords & Online DisplayAdvertising Content Marketing Email Marketing Blogging & Freelancing to Make Money App Store Optimization Affiliate Marketing

5. DIGITAL MARKETING INTRODUCTION What is marketing? What is Digital Marketing? Understanding Marketing Process Understanding Digital Marketing Process IncreasingVisibility, What is visibility?,Types of visibility, Examples of visibility Visitors Engagement, What is engagement?, Why it is important Examples of engagement Bringing T argeted Traffic Inbound and outbound marketing Converting Traffic into Leads,Typesof Conversion , Understanding Conversion Process T ools Needed DIGITAL MARKETING VS. TRADITIONAL MARKETING What's the difference between digital marketing and traditional marketing, and why does it matter? Benefits of Traditional Marketing The Downside to Traditional Marketing Benefits of Digital Marketing Why Digital Marketing Wins Over traditional Marketing ? T ools of Digital Marketing How We Use Both Digital &Traditional Marketing

6. WEBSITE PLANNING PROCESS What is Internet? Understandingdomain names&domain extensions Different types of websites Based on functionality Based on purpose Planning &Conceptualisinga Website Booking a domain name&web hosting Adding domain nameto web Server Adding webpages &content Adding Plugins Building website using CMS in Class Identifying objective of website Deciding on number of pagesrequired Planning for engagement options Landing Pages&Optimization Creating blueprint of every webpage Best &Worst Examples

7. SEARCH ENGINE OPTIMIZATION UnderstandSearchEngines&Google What is SEO? Introduction to SERP What are search engines? How search engines work Major functions of a search engine What are keywords? Different types of keywords Googlekeyword planner tool Keywords research process Understandingkeywords mix Long T ail Keywords GoogleSearch Tips &Hacks On-PageSEO Off-PageSEO Keyword Research with Google Keyword Planner. What is the difference between keywords stuffing &KW placement How to Select a Domain Name? Page Naming {URL Structuring} and Folder Naming Image Naming, Image Title and AL TT ags Creation What are Meta T ags, Description. Robots, Keywords, Author Redirection Tags Headings T ags {H1to H6} What is Content Writing? SEO Friendly Content Writing {Insert keywords in content} Anchor T ext, Link Title Internal linking Robots.text file use and creation HTML Sitemap creation XML Site Map Creation Site T racking T ools (GoogleWebmaster T ool, Google Analytics T ool) Why is Alexa? Alexa Integration What is OFF-Page Optimization? What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference Between Do-Follow and No-Follow Backlinks What is GooglePageRank? How to Increase PageRank? Search Engine Submissions Directory Submissions Article Writing and submissions PressRelease writing and submissions Blog Posting and comment writing Classifiedsposting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds Do’s and Dont’s of link building Easy link acquisition techniques Domain Authority &How to Increase

8. SEARCH ENGINE ALGORITHMS What is Search Engine's Algorithms? How Algorithms Works? Why a Search Engine needs to update its Algorithm? Search Engine Penalties and Recoveries. Why a Search Engine penalizes a Website? How to optimize your site for Google Hummingbird Algorithm? What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMDHow to optimize your site for Google Hummingbird Algorithm? What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update? How to recover your site from Panda, Penguin and EMD

9. LOCAL SEO & SEO PROJECT ESSENTIALS What is Local SEO? Googleplacesoptimization Classified submissions Citation NAP T op toolsfor SEO Monitoring SEO process Preparing SEO reports How to createSEO Strategy for your business What is link juice? Importanceof domain and pageauthority

10. SOCIAL MEDIA MARKETING Linkedin Marketing What is LinkedIn? Understanding LinkedIn Company profile vs Individual profiles UnderstandingLinkedin groups How to do marketing on LinkedIn groups Linkedin advertising &it’s best practices Increasing ROIfrom LinkedIn ads Linkedin publishing Company pages Adv on linkedIn Display vs text Twitter Marketing Understanding Twitter T ools to listen &measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter Black hat techniques of twitter marketing Advertising on Twitter Creating campaigns T ypes of ads T ools for twitter marketing Twitter Advertising Twitter Cards Video Marketing Understanding Video Campaign Creating 1st Video Campaign Importance of video marketing Benefits of video marketing Uploading videos on video marketing websites Using youtube for business Developingyoutube video marketing Strategy Bringing visitors from youtube videos to your website Creating Video ADgroups Targeting Options UnderstandingBid Strategy What is Social Media? Understandingthe existing Social Media paradigms &psychology How social media marketing is different than others Forms of Internet marketing Facebook marketing Understanding Facebook marketing Practical session 1 Creating Facebook page Uploading contacts for invitation Exercise on fan pagewall posting Increasing fans on fan page How to do marketing on fan page (with examples) Fan engagement Important apps to do fan page marketing Facebook advertising T ypes of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices Understanding edgerank and art of engagement Practical Session 2 Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPCvs CPM vs CPA Setting up conversion tracking Using power editor tool for adv. Advanced Facebook advertising using tools like Qwaya

11. GOOGLE ANALYTICS Introduction to GoogleAnalytics How Googleanalyticsworks UnderstandingGoogleanalytics accountstructure Understanding Google analyticsinsights Understanding cookietracking Typesof cookietracking usedby Googleanalytics Starting with Googleanalytics How to set up analyticsaccount How to add analytics code in website Understanding goals and conversions How to setup goals Understanding different types of goals Understanding bounce&bouncerate Differencebetween exit rate&bouncerate How to reducebouncerate How to set up funnelsin goals Importanceof funnels How to integrate adwords and analytics account Benefitsof integrating adwords &analytics Measuring performanceof marketing campaignsvia Googleanalytics What is link tagging How to set up link tagging Understanding filters&segments How to set up filters&segments How to view customizedreports Monitoring traffic sources Monitoring traffic behavior Takingcorrective actionsif required

12. GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING GoogleAdWords Overview Understandinginorganicsearch results Introduction to Google Adwords &PPC advertising Overview of Microsoft Adcenter(Bing &Yahoo) Setting up Google Adwords account Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping &video Differencebetween search &display campaign Understanding Adwords Algorithm How doesAdwords rank ads UnderstandingAdwords algorithm (adrank) in detail with examples What is quality score Why quality scoreis important What is CTR? Why CTRis important? Understanding bids Creating Search Campaigns T ypes of Search Campaigns - Standard, All features,dynamicsearch&product listing Googlemerchant center . Creating our 1st search campaign Doing campaign level settings Understanding location targeting Different types of location targeting What is bidding strategy?

13. GOOGL EADWORDS & ONLINE DISPLAY ADVERTISING Understanding different types of bid strategy- 1Manual 2Auto Advanced level bid strategies- 1Enhanced CPC2CPA What areflexiblebidding strategies? Understanding flexiblebidding strategy Pros &Consof different bid strategies Understanding ad-extensions T ypes of ad-extensions Adding ad-extensionsin our campaign Creating adgroups Finding relevant adgroups optionsusing tools Creating adgroups using tool Understanding keywords Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Board, Phrase,exact,synonym &negative Examplesof types of keywords Pros and consof diff.types of keywords Creatingads Understandingad metrics Display &destination URL How to write a compelling ad copy Best &worst examplesof ads Creating ads TrackingPerformance/Conversion What is conversion tracking? Why is it important How to set up conversion tracking Adding tracking codein your website Checking conversion stats Optimizing Search Campaigns How to optimizecampaigns at the time of creation? Optimizing campaign via adgroups

14. GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING Importanceof CTRin optimization How to increaseCTR Importanceof quality scorein optimization How to increasequality score Importanceof negative keywords in Difference in search&display Creating Display Campaign T ypes of display campaigns- All features, Mobileapp, Remarketing, Engagement Creating 1st display campaign optimization Evaluating campaign stats Optimizing with conversion report Optimizing with keywords Optimizing performing keywords Optimizing non performing keywordsAd-delivery campaign settings Doing campaign level settings Understanding CPM bid strategy Advancesettings Ad-scheduling How to decreaseCPC Analyzing your competitors performance Understanding ads placement Creating diff.adgroups Using display planner tool Finding relevant websitesfor ads placement Creating text ads Creating banner ads using tools Uploading banner ads Optimizing Display Campaign Remarketing What is remarketing? Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation Customaudience

15. ONLINE DISPLAY ADVERTISING What is OnlineAdvertising? T ypes of OnlineAdvertising DisplayAdvertising Banner ads Rich Media ads Pop ups and Pop under ads Contextual advertising In T ext ads In Image ads In video ads In page ads What are Payment Modules? Companiesthat provide onlineadvertising solution T racking &Measuring ROIof onlineadv. Assignment on allocating fundsto various Different Online advertising platforms Creating Banner AdsUsing T ools

16. EMAIL MARKETING What is email marketing? How email works? Challenges faced in sending bulk emails How to over come these challenges? T ypesof email marketing- Opt-in &bulk emailing What is opt-in email marketing? Setting up email marketing account Best platforms to do opt-in email marketing Setting up lists & web form Creating a broadcast email What are auto responders? Setting up auto responders How to do bulk emailing? Best practices to send bulk emails Tricks to land in inbox instead of spam folder Topemail marketing software’s &a glimpse of how to use them Improving ROIwith A/B testing

17. LEAD GENERATION FOR BUSINESS Understandinglead generation for business Why lead generation is important? Understanding landing pages Understandingthank-you page Landing page vs website Best practices to create a landing page Best practices to create a thank-you page Practical exercise-creating a landing page T ypes of landing pages Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing Selecting landing pages after A/B testing Convertingleads into sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing

18. CONTENT MARKETING What is Content Marketing? Introduction to content marketing Objective of content marketing Contentmarketing 7stepstrategy building process 18 types of content with examples How to write great compelling content Keyword research for content ideas Optimizing content for search engines Discussingauthority blog Stepstowards developing authority blog Ways to monetizing authority blog How to market your content? Debate-Doesn’tgreat contentjust spread by itself Understanding second customer Importanceof second customer How to increasesecond customer Understanding onlineinfluencers 10 ways to connect with onlineinfluencers 35 uniqueways to write magneticheadlines 180 examplesof magneticheadlines How to increase opt-in email list with contentmarketing with examples Casestudy on content marketing

19. AFFILIATE MARKETING AFFILIATE MARKETING What is affiliate marketing? 3 A’sof affiliatemarketing How people makemillions of dollar in affiliate marketing? Affiliate marketing history Changesin affiliate marketing industry over the year Affiliate marketing scenario in India How to bea super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makesmoneyin affiliate marketing? Live examplesof how peopleare making moneyasan affiliate Getting your started as an affiliate Gettingyou approved as an affiliate from India’stopaffiliate agencies Someof thetop affiliatenetwork in theworld How to get approved as an affiliate by world’s top affiliate company- commission junction www.digital360market.com Trainersshareshis secretsof affiliate marketing Storytelling- trainer showshislive exampleof how heis making moneythese days as an affiliate

20. BLOGGING & FREELANCING TO MAKE MONEY What is adsense? How to get approved for adsense? Cool trick to get adsenseapproval by Google Using your adsenseaccount interface Placing ads on your blog Creating blogs with our FREE theme Thenwe will share1secret methodThrough which you will make money with adsense

21. Digital360Market Educationis whatremains afteronehas forgottenwhatonehas learnedinschool. -Albert Einstein Digital360Market +91-9870408830 Weekend & Weekdays