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This article explores three key pillars you can focus on to strengthen your technical framework. However, even though this article only explores technical SEO best practices, please remember that you cannot neglect your on-page SEO, such as content creation and optimization, and off-page SEO, such as link building if you want your website to rank well and compete for high-priority keywords.
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A simple 3-step framework for improving your technical SEO By DigitalDeeksha
1. Indexing and crawlability Google needs to index your website’s pages before they appear in search. You can help the search engine out by ensuring that it’s able to find your important pages.
Ensure all essential pages are indexed You can check the indexation status of your website by entering site:domain.com into your target search engine, using an SEO crawling tool, or logging into Google Search Console and then clicking on Google Index > Coverage.
2. Site structure and navigation Creating sites that are intuitive and easy to navigate helps both bots and users explore your site and understand its content. A flat site architecture, clear pagination.
Audit internal linking structure You want to keep your click-depth as shallow as possible and anchor each internal link with text that clearly indicates where it will send users. The clearer your navigation, the better search engines will understand your website’s context. Also, don’t forget to weed out broken links and orphan pages.
3. Site speed Cards on the table: “site speed” is a bit of a misnomer because there’s no magic button to make your site “go faster.” What you’re actually doing is making small technical improvements that improve.
Enable compression Eliminate unnecessary data whenever possible. When it’s not possible, use a tool like Gzip or Brotli to compress content and reduce file size. Remember to use different techniques for different resources.
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