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How to survive google’s new local search world

The impact is clear: More and more information resides on Google’s servers instead of on the web itself. Google “curates” the vast majority of content users see, so webmasters must rely on Google’s platform and less on their independently owned websites. https://digitaldeeksha.com/

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How to survive google’s new local search world

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  1. How to survive google’s new local search world By DigitalDeeksha

  2. 1. Optimize your business’s Knowledge Graph The Knowledge Graph has become the new source of information for SEO, which makes sense since the content is essentially pre-indexed for Google’s algorithm.

  3. Google Posts Allows businesses to share dynamic content with users as distinguished from more permanent content such as name, address and phone number (NAP) information. Examples might include events, announcements or seasonal content. Posts may take the form of text, photos or video.

  4. Google Q&A Users can ask questions about your product or service, and you or a member of the public can answer. This is a way to engage with customers and add relevant content to your listing.

  5. Google Messaging Unlike Google Q&A, messages are personal and do not appear on your listing. Messages are sent to the business that responds directly to the customer.

  6. Google Bookings Google bookings integrate with supported scheduling partners to provide appointments and reservations and insights through your GMB account.

  7. 2. Actively manage your Google My Business listing While it was always advisable to regularly check on the listing to make sure it hasn’t been updated with an aggregator’s outdated information or a prank photo, the new features mandate frequent,

  8. Google Q&A feature critics of the Google Q&A feature say it has become an open message board for the public. Instead of asking questions, some are leaving reviews, going off on rants, or even posting spam. Yet even legitimate questions left unanswered can reflect poorly on the business.

  9. 3. Test search results for your local business Even though everything looks good from the inside, it’s important to step outside and see how the display window looks from the sidewalk, as the customer sees it.

  10. 4. Consider ads if you want to appear in the top search results From 35 percent to 64 percent of local pack results now contain ads, according to data from Moz.com. And AdWords ads are growing to take the lion’s share of local search engine result pages (SERP) results

  11. 5. Restructure web content to provide answers to questions These are excerpts from web pages that provide results that Google believes best answer what the searcher is looking for. Instead of just providing web page uniform resource locators (URLs),

  12. 6. Utilize Google tools to help manage your client listings Anita Yuen, product management director of Google My Business, explained updates to conference attendees and explained how their API tools and a new GMB agency .

  13. Thank you Address: H-130, Sumel 6, Opp Hanumanpura BRTS, Shahibaug, Ahmedabad – 380004 Phone: +91 91300 03784 Email: info@digitaldeeksha.com Website: https://digitaldeeksha.com

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