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12 Ranking Factors by Backlinko

Google uses over 200 ranking factors in their algorithmu2026 Some of them are here. Read more from https://digitalgrasping.com

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12 Ranking Factors by Backlinko

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  1. RANKING FACTORS SOURCE: BACKLIKO Prepared By DigitalGrasping.com

  2. 1.Local Searches: For local searches, Google often places local results above the “normal” organic SERPs.

  3. 2. Top Stories Box: Certain keywords trigger a Top Stories box.

  4. 3. Big Brand Preference: Google began giving big brands a boost for certain keywords.

  5. 4. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:

  6. 5. Image Results: Google images sometimes appear in the normal, organic search results.

  7. 6. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.

  8. 7. Brand Name Anchor Text: Branded anchor text is a simple —but strong — brand signal.

  9. 8. Branded Searches: People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

  10. 9. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.

  11. 10. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non- branded version of that keyword in Google.

  12. 11. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.

  13. 12. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game.

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