1 / 17

12 Ranking Factors by Backlinko

Google uses over 200 ranking factors in their algorithmu2026 Some of them are here. Read more from https://digitalgrasping.com

Download Presentation

12 Ranking Factors by Backlinko

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. RANKING FACTORS SOURCE: BACKLIKO Prepared By DigitalGrasping.com

  2. 1.Local Searches: For local searches, Google often places local results above the “normal” organic SERPs.

  3. 2. Top Stories Box: Certain keywords trigger a Top Stories box.

  4. 3. Big Brand Preference: Google began giving big brands a boost for certain keywords.

  5. 4. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:

  6. 5. Image Results: Google images sometimes appear in the normal, organic search results.

  7. 6. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.

  8. 7. Brand Name Anchor Text: Branded anchor text is a simple —but strong — brand signal.

  9. 8. Branded Searches: People search for brands. If people search for your brand in Google, this shows Google that your site is a real brand.

  10. 9. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.

  11. 10. Brand + Keyword Searches: Do people search for a specific keyword along with your brand (for example: “Backlinko Google ranking factors” or “Backlinko SEO”)? If so, Google may give you a rankings boost when people search for the non- branded version of that keyword in Google.

  12. 11. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.

  13. 12. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game.

More Related