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Best Digital Marketing Course In Pune,Work On Live Projects:Digital Trainee

Hands-on experience on live Projects in domains like SEO, SMO, SEM, Google Adsense Etc. and Learn much More!

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Best Digital Marketing Course In Pune,Work On Live Projects:Digital Trainee

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  1. Digital Trainee India’s Leading Practical Digital Markerting Training

  2. Introduction To Google Adwords: • AdWords is also known for Paid Marketing. • Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users. • AdWords offers services such as pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising. Email ID: info@digitaltrainee.com Contact Us: 020-65334545 Visit: www.digitaltrainee.com

  3. Google Adwords Bidding Strategy: • Manual Bidding:In Manual bidding, We can set our own maximum CPC for our Ads. • Automated Bidding: Google can decide the CPC. • It has Following types. • Target Search Page location. • Target CPA. • Target ROAS. • Target Outranking Share • Maximize Clicks • Maximize Conversion • Enhanced CPC Contact Us: 020-65334545 Email ID: info@digitaltrainee.com Visit: www.digitaltrainee.com

  4. Types of Campaigns: • An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google's search engine. It has following types. • Search Network • Display Network • Search with display Network • Universal App • Shopping • Video Contact Us: 020-65334545 Email ID: info@digitaltrainee.com Visit: www.digitaltrainee.com

  5. Google Adwords Keyword Types: • Phrase Match: • Phrase match’s get a keyword trigger your ad to show, when someone searches for your exact keyword phrase, or close variations of your exact keyword phrase, with magnificently other words before or after that phrase. • Broad Match: • Broad match is get a keyword trigger your ad to shows when someone searches for that phrase, similar phrases, singular or plural forms, misspellings, synonyms, related searches, and other relevant variations. Contact Us: 020-65334545 Email ID: info@digitaltrainee.com Visit: www.digitaltrainee.com

  6. Negative Match: • In this we can tell AdWords not to show our ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when our negative keywords match the site's content. • Exact Match: • It allows you to show your ad only when a searcher types the exact word or phrase. Contact Us: 020-65334545 Email ID: info@digitaltrainee.com Visit: www.digitaltrainee.com

  7. Thank You!

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