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Important OnPage SEO factors | Digital Marketing Courses in Pune

SEO is very important part in Digital Marketing. There are two factors in SEO Onpage & Offpage. So I am here with SEO Onpage factors in detail.<br>About Us:<br>Digital Trainee is your stepping stone for an illustrious career in the field of Digital Marketing.<br>As Digital Trainee, we happen to be the training division owned and operated by leading digital marketing company Digitize Brand. We expertize in providing Digital Marketing training to those ambitious individuals, who dream of a career in this very field.<br>

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Important OnPage SEO factors | Digital Marketing Courses in Pune

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  1. India’s 1st Practical Digital Marketing Training Institute

  2. Onpage Factors

  3. Sitemap • XML sitemap A XML(extensible markup language) sitemap protocol is specifically intended for search engine spiders. At its root, XML is a file that includes all the behind the scenes activity on a web site. Not just the site’s main URL, but all the URLs within the site along with the associated metadata. This can include when the URL was last updated, how important it is, the average frequency changes occur, the URLs relation to the rest of the site, etc.

  4. • HTML sitemap HTML(hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with. If you’re on a web site and you’re looking for the shopping cart or the ‘ContactUs’ page and can’t find it, you’d go to the sitemap and easily find it there. While this is geared towards the user, it can also help your search engine ranking because your site is user-friendly and catering to the site visitor.

  5. Canonical tags The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. It's purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.

  6. Example: Multiple Url pointing to same content caused Duplicate issues. For ex. Following three url having same content to solve this issue we use canonical tag • www.digitaltrainee.com/Index • http://www.digitaltrainee.com • digitaltrainee.com So in this case we write following code in our head section to the crawler understanding that this different url indicating the same page. <Link rel= Canonical href=http://www.digitaltrainee.com”>

  7. Redirection Redirect One Path/URL to Another Path/URL. For that purpose we are able to use 301 Redirect and 302 Redirect. 301 Redirect 301 (Permanent Redirect) should be used to clearly indicate a permanently moved page and to avoid confusing search engines. 302 Redirect A 302 (Temporary Redirect) Temporary Redirect one Url to another Url

  8. SSL (Secure Socket Layer) SSL layer is used to boost ranking of your website. SSL Stands for “Secure Socket Layer”. It is the industry standard for web security technology and is accepted globally. As the name suggests, SSL establishes an encrypted link between the web server and the browser.

  9. SSL (Secure Socket Layer) Why do you need it? The answer is really simple. If your site is taking data from the user or sending him important data, then your site should implement SSL. With this benchmark in mind, most of the websites on the internet should implement SSL. This is because most websites today have login capabilities or at the least accept user email for newsletter subscription.

  10. Domain Name In Seo What are domains? Domain names are the unique, human-readable Internet addresses of websites. They are made up of three parts: a top-level domain (sometimes called an extension or domain suffix), a domain name (or IP address), and an optional subdomain. The combination of only the domain name and top- level domain is known as a "root domain." The "http://" is part of a page's URL but not its domain name and is known as the "protocol.“

  11. Website Speed Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server). No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better.

  12. Address : Digital Trainee - 2nd Floor, 7/3, Manohar Apartment, Behind Lagu Bandhu Jewellers, Near Nisarg Hotel, Nalstop, Karve road, Erandawane, Pune - 411004 Phone :020-65334545/8983765316 Email : Info@digitaltrainee.com www.digitaltrainee.com

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