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This PDF contains short information regarding Digital Marketing.<br>Practical Digital Marketing Courses for Professional, Experience, and Jobseeker<br>Advanced SEO Training In Pune<br>
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India’s 1st Practical Digital Marketing Training Institute
Workshop On “Digital Marketing” Presented By Mr. Prashant Kadukar DigitizeBrand Hub India Pvt Ltd CEO & Founder
Introduction to Marketing I N D E X Digital Marketing SEO SMM SEM Google AdWords Webmaster Affiliate Marketing Email Marketing
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO techniques are classified into two broad categories: • White Hat • Black Hat SEO
Awareness Traffic Leads Sale
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Basic parameter 1. CPC- Cost Per Click 2. CPM-Cost Per Thousand Impression 3. CPA-Cost Per Acquisition 4. CTR-Click Through Rate 5. CR-Conversion Rate 6. ROI-Return On Investment 7. QS-Quality Score
• Litmus. • Mail Chimp. • Reach Mail. • Target Hero. • Mad Mimi • Cake Mail • Mailjet. • Flash issue • Many more….
Google Analytics • • Sprout Social Marketing Tools by Strategy: • Spyfu • Adobe Analytics • • Offerpop Organic Social Media • Site map generator • Zendesk • • Nanigans Paid Social Media • 301 & 302 Redirect • UserVoice Helpdesk • • Facebook’s Power Editor Email Marketing • Generator tool LiveChat • • Twitter Native Platform Display Retargeting • Website test tool • Moz • • MailChimp Programmatic Advertising • Pingdom tool • SEMRush • • Emma Website Testing • GT Metrix • Screaming Frog • • Marketo Video Hosting • Optimizilla • Commission Junction • • AdRoll Content Creation • Webmaster • VigLink • • ReTargeter Content Curation • Google Analytics • Rakuten Affiliate Network • • Chango Website Analytics • Keyword Planner • • Vimeo • ChoiceStream Customer Service • Peek • • Landscape by Sprout Social • Rocket Fuel Search Engine Optimization • MailChimp • • Canva • Unbounce Affiliate Marketing • Buzzsumo • • Visual.ly • Simpli.fi Sidekick • Mozinars • • Feedly • Maxymiser Boomerang • LooFuse • • Scoop.it • Optimizely Google Drive • Hootsuite • • Kapost • Wistia Pixlr • Tableau • • Kissmetrics • Digital Impact Open Site Explorer • Small seo tool •