DIGITAL MARKETING ACTIVITY

1. DIGITAL MARKETING ACTIVITY Management as Sell-side E-commerce Process Marketing : when coming to process marketing which means the services marketing, it is divided into three types based on the strategies implemented in the marketing A. Operating Process B. Supporting Process C. Management Process A. Operating Processes : Digital marketing operations involve the application of capabilities, processes, structures, and technologies to cost-effectively exploit and scale the interactivity, targeting, personalization, and optimization of digital channels.We've identified five attributes of effective marketing operations Acquisition : An acquisition strategy defines the best mix of media and engagement tools (lead generation and product offers) to gain new people through targeting them and reaching them through online and offline journeys. The acquisition has defined in the below types 1. Search engine optimization 2. Pay per click search 3. Partnerships/affiliates 4. Online ads/sponsorship 5. E-mail marketing 6. Online PR 7. Off-line campaigns Conversion/proposition development : The digital value conversion/proposition is your customer value proposition, your USP online. It's important to communicate what online experiences and content your brand can offer for each site, app, and type of social presence. Content marketing is core to this as shown by the following process ?1 DIGITAL MARKETING ACTIVITY

2. Proposition development Content creation Content management Merchandising Site usability and accessibility Design and development Customer service Retention and growth : These are the related techniques which we recommend as important for managing Retention strategy effectively. View these Digital company pages giving details on best statistics and examples of these techniques: Proposition development 2. Outbound communications 3. Email marketing 4. Customer management 5. Touch strategy definition 6. Loyalty programmes 7. Personalisation B. Supporting Processes : Performance improvement including management information, web analytics and customer analysis and Design guidelines and operating procedures and Technical infrastructure including service level management management information : Managing digital marketing will often need new skills, new staff, new technologies and new processes for marketing. It's a big change! We look at digital marketing governance the - best way to structure teams and update processes in a larger organization. If you're a team of the one, you can ignore this section. The bigger the organization, the bigger the challenge. Web analytics : Web analytics measure things a webmaster or technical SEO specialist cares about, like page load speed, page views per visit, and time on site. Digital marketing analytics, on the other ?2 DIGITAL MARKETING ACTIVITY

3. hand, measure business metrics like traffic, leads, and sales, and which online events influence whether leads become customers customer analysis : Putting in place the right people, process, and technology to collect, review and, most important, action statistics sources and web analytics is the key to success in this area. It's all too easy to focus on execution rather than analysis, review and trying to do things better. Design guidelines : The guidelines are used by designers, writers, and anyone else using your brand's elements like your logo to create marketing materials. The instructions are usually presented in a book format that covers how your brand works and how the different aspects of your brand work together to form your brand identity Technical infrastructure including service level management : Identify and deploy the right marketing technology to enable effective campaign execution and measurement of campaign results. Combine beauty and function into a cohesive digital platform design that strengthens your brand. Ensure reliable, long-term technical support to keep marketing infrastructure secure C. Management processes : Managing digital marketing could be thought of as digital marketing strategy which we cover in other sections. But here we're talking about the methods you use to manage your digital marketing activities and how you select the right resources. The resources include internal staff, agency, tools, and software. It's also about getting these different teams to communicate and any restructuring necessary.the step by step procedure way in the below form Strategy and planning : Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year. ?3 DIGITAL MARKETING ACTIVITY

4. Depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple way of thinking about the plan can help you stay focused on meeting those objectives. Despite our simplification of the term ‘strategy,’ there’s no doubt it can be difficult to get started building one. Let's see what a digital marketing campaign looks like, and then, we'll jump into those seven building blocks to help you create an effective digital marketing strategy to set up your business for online success. Steps to performing the planning forms Creating the vision assessing technological innovation Market analysis and computer benchmarking Financial analysis and modeling Defining the multichannel customer experience. Managing customer information Annual planning and budget IT project and campaign planning and management Handling relationships : Relationship marketing is a strategy designed to foster customer loyalty, interaction and long- term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. Interacting with senior management Interfacing with marketing and corporate communications Interfacing with IT Staff development education and retention Managing external relationships vendor selection and management Managing improvement and change ?4 DIGITAL MARKETING ACTIVITY