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Sentiment Analytics

1. Sentiment Analytics - The only way forward ...

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Sentiment Analytics

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  1. Sentiment Analytics – The only way Forward

  2. So tell me… What is Sentiment?

  3. The definition of sentiment is simple – it’s how people feel about things

  4. Sentimentis Universal

  5. Even Animals have sentiments

  6. There are 2 Forms of Sentiment Outbursts

  7. Emotional & Opinionated

  8. Emotional Love, hate, sadness, anger, and joy are all powerful sentiments.

  9. Opinionated ESPECIALLY CUSTOMERS

  10. Customers are pouring these sentiments on Social Media

  11. This guy doesn’t exist in reality

  12. Social Media is now… The new Voice of the Customer

  13. 39% of Twitter users exposed to a retailer’s tweet made a purchase – Compete 2012 87% of users Like brands on the social network – LAB42 2012 27% of U.S online consumers have shopped for a product because of something they saw on a social media site – NPD Group 2012 Globally 46% of those with online access use social media to help make purchase decisions – NIELSEN 2012

  14. Single Tweet can disrupt a brand

  15. Dave Carrol’sYoutube Videos caused over $180 million worth media damages to United Airlines

  16. Modern Customer is empowered with sentiments & social platforms

  17. Brands have to listen to their Customers

  18. Brands have to listen to their Competition

  19. R u Ready to grow Super Brand Intelligence?

  20. Than its time to rec rd Sentiments!!!

  21. About SENTIpedeTM SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that ensure swift response to online opportunities and threats. It enables companies to: • “Listen” to what’s being said about your brand, service or company by millions of consumers online • Identify key metrics and establish benchmarks • Identify--and drive outreach--to influencers • Quickly uncover opportunities and spot threats • Proactively monitor, protect and promote your brand and organization--and your reputation • Evaluate the effectiveness of marketing campaigns • Executives and other directors who require a macro-look at their company’s positioning in the marketplace

  22. Capturing Insights A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs.

  23. Thank YOU business@datamatics.com www.datamatics.com

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