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Computer Assisted Telephone Interviewing - Divergent Insights

CAPI is an interviewing technique in which the respondent or interviewer uses a computer to answer specific questions. Using a smartphone, a tablet or PC, the interviewer can carry on the interview and send back the answers in real time. It makes survey management easier and reduces time of data collection, analysis & reporting. Visit us for more details: https://www.divergentinsights.com/market-intelligence/

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Computer Assisted Telephone Interviewing - Divergent Insights

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  1. CATIResearch Let us understand in detail • Singapore • India • South Korea * China * UAE We help turn fortune!

  2. CATI is the acronym of Computer-Assisted Telephone Interviewing. It’s a telephone research methodology that includes an interviewer administering a questionnaire to the respondent reading it on a computer. CATI Research - Definition

  3. CATI Research – How it works? Steps Involved in the process: • Interviewer connects with the respondent via Cell Phone or VOIP • Interviewers have to follow the instructions on the screen while interviewing the respondent. • Once the answer is recorded, the next question is aligned for the respondent. • Answers are automatically saved in the system on real-time basis. • Answers are checked by the system in real time

  4. CATI Research – Modes There are several modes to manage the calls: • INBOUND: In this mode the RESPONDENT calls the call center to be a part of the research. • OUTBOUND: In this mode the action is to be taken by the agency. The research agency directly dials the respondent in order to conduct the research. • PREDICTIVE: Interviewer and the respondents are connected with each other with the help of an auto dialer.

  5. CATI Research – Advantages • QUALITY • TIME • SAVING • SUPERVISION • CLOSE CONTACT • MONITORING

  6. HAVE ANY QUERIES? Connect Today

  7. • Singapore • India • South Korea * China * UAE We help turn fortune www.divergentinsights.com contact@divergentinsights.com

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