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Digital Marketing Course In Bangalore<br>https://nidmindia.com/
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Boost your Ads by Planning with Google Google Ads Presentation 2024 nidmindia.com +91 9611361147
Overview • Introduction • Campaign Goals • Types • Schedule and Deadlines • Budget • K.P.I nidmindia.com +91 9611361147
Intoduction to Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display ads on Google's search engine results pages (SERPs) and across its vast network of partner websites. With billions of searches conducted on Google every day, Google Ads provides unparalleled reach and visibility for businesses looking to promote their products or services. nidmindia.com +91 9611361147
Campaign Goals • Getting started with Google Ads is relatively straightforward. Briefly introduced the campaign structure here below. • Account Setup • The first step is to create an account on the Google Ads platform and set up your billing information. • Campaign • You can create campaigns based on your advertising goals, whether it's driving website traffic, generating leads, or increasing sales. • Ad Group • Google Ads offers a variety of campaign types, including Search Network campaigns, Display Network campaigns, Video campaigns, Shopping campaigns, and App campaigns. nidmindia.com +91 9611361147
Search Display Video Shoppping Apps Types of Google Ads Campaign Types • In Google Ads we orgnize categores of Products and Services for Ads in which we set Budget, Location, Ad groups, and other setting in Campaign. nidmindia.com +91 9611361147
01 02 03 04 05 06 • Schedule & Posting Lay out the timeline for the marketing activities and initiatives that will make the campaign succcesful. Click the Audiences, keywords, and content drop down in the section menu. Write another activity, deadline or milestone here. In your Google Ads account, click the Campaigns icon . Make your selections for specific days and times. Click Save. Click the pencil icon. , then select a campaign to create an ad schedule for. Click Ad schedule. nidmindia.com +91 9611361147
Budget & Bid Strategy Bid is the highest amount you willing to pay 01 Manual Effective budgeting and bidding are critical for maximizing the return on investment (ROI) of Google Ads campaigns. Advertisers must set realistic budgets based on their advertising goals and allocate their budget strategically across campaigns and ad groups. Additionally, choosing the right bidding strategy is essential for optimizing campaign performance and achieving desired outcomes. 02 Automated 03 List the item and briefly explain it. 04 List the item and briefly explain it. 05 List the item and briefly explain it. nidmindia.com +91 9611361147
Key Performance Indicators A key performance indicator (KPI) is a quantifiable metric that measures the performance or progress of specific business goals and objectives. Common KPIs include revenue, customer satisfaction, customer lifetime value (CLV), and conversion rate (CVR), and return on ad spend (ROAS). Measure brand impact. KPI # 1 nidmindia.com +91 9611361147
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