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Explore the different types of Google Ads and learn how each can boost your online presence. From Search and Display Ads to Video and Shopping Ads, discover the best options for your business to reach your target audience effectively.
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TYPES OF GOOGLE ADS www.kiyado.com
GOOGLE ADS CAMPAIGNS SEARCH NETWORK CAMPAIGNS DISPLAY NETWORK CAMPAIGNS VIDEO CAMPAIGNS SHOPPING CAMPAIGNS APP CAMPAIGNS DISCOVERY CAMPAIGNS
Search Network Campaigns Search Network Campaigns display text ads when users enter specific keywords on Google. These ads appear on Google search results pages, allowing advertisers to target potential customers who are actively searching for related products or services. Display Network Campaigns Display Network Campaigns place visual ads, such as images and banners, across a vast network of websites and apps. This type of campaign is effective for reaching a broader audience and building brand awareness as users browse content online.
Video Campaigns Video Campaigns allow advertisers to show video ads on YouTube and other video partner sites. These ads can engage viewers with compelling video content, making them ideal for storytelling and showcasing products or services. Shopping Campaigns Shopping Campaigns display product ads featuring images, prices, and descriptions in Google search results. These campaigns are particularly useful for retailers, as they showcase products directly to users who are searching for items to buy.
App Campaigns App Campaigns promote mobile apps across Google Search, Google Play, YouTube, and the Google Display Network. These campaigns are designed to drive app installs and encourage user engagement with the app. Discovery Campaigns Discovery Campaigns use visually rich ads to reach users across Google's feeds, including YouTube Home, Discover, and Gmail. These campaigns are effective for capturing attention with engaging visuals and expanding brand reach.
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