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WSFF Who are we? What do we do?

WSFF Who are we? What do we do? WSFF overview Unique UK charity, funded by Government & private sponsorship, with the PM’s personal backing WSFF CEO: DCMS Ministerial adviser on women’s sport

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WSFF Who are we? What do we do?

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  1. WSFFWho are we? What do we do?

  2. WSFF overview • Unique UK charity, funded by Government & private sponsorship, with the PM’s personal backing • WSFF CEO: DCMS Ministerial adviser on women’s sport • Exist to increase the health, fitness and well-being of women and girls by making physical activity an integral part of their daily lives • 50.6% of the population - key to a successful 2012 Legacy • Leaders in insight & innovation • Produced benchmark research study revealing the crisis in women’s physical activity: “It’s time” (November ‘07) • Launched first national strategy to “Create a Nation of Active Women” with Secretary of State (July ‘08)

  3. WSFF goals: • Ensure sport and fitness deliverers give the customer what she wants • Foster a culture in which active is attractive • Persuade policy makers to use their influence and resources to achieve our vision

  4. The issues: why does WSFF need to exist? • 80% of women do too little sport & exercise to benefit their health • Young women are half as active as young men • Less than 3% of women play competitive team sports • 13% of men play football v.1% of women • A quarter of women say that PE at school put them off sport for life

  5. Why we exist cont. • Activity levels forecast to fall without intervention • Women feel greater cultural pressure to be thin than healthy • There is more than 50 times as much coverage in the media for men’s sport than there is for women’s • Women’s sport is significantly short changed re: funding

  6. Barriers for Women & Girls • Practical • Lack of money, time, childcare or transport • Funding • Access to facilities • Personal • Body Image • Clothing & equipment • Lack of self-confidence • Parental & Adult Influence

  7. Barriers for Women & Girls • Social & Cultural • Attitudes & prejudices about sexuality, disability & ethnicity • Male-dominated culture of sport • Sexual harassment & abuse • Lack of media representation & female role models in sport

  8. It’s TimeWSFF Research (National) • www.wsff.org.uk/documents/printable_Flare_report.pdf • Key Findings • Girls become less active throughout their teens • Perception vs Reality gap • Preference for exercise rather than sport • It’s for boys! • It’s uncool • Body image and self confidence • Venue • Relationship and break-up increase

  9. Leadership in sport and fitness • Coaching • Around 4% of men and 2.5% of women are involved in coaching • Women make up just 25% of the highest qualified elite and development coaches • Volunteering • Double the proportion of men than women volunteer in sport

  10. Any Questions? Katy Storie katy@wsff.org.uk 07890 944151 www.wsff.org.uk

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