Welcome to ISC325 Hypermedia/Multimedia Design

1. Welcome to ISC325Hypermedia/Multimedia Design Mon./Wed, 3:00 -4:20 PM #106 Snygg

2. Course Instructor • Youngok Choi • Office: #108 Snygg Hall • ychoi@oswego.edu • Always use ISC325 Your name in the subject line • Why?

3. For Today… • Course Introduction • Course Overview • Course Administration

4. Understanding The Web A Designers’ View

5. The Web’s Capabilities • It is one of the foremost communications media • It is a complex medium • It has a global reach • It is interactive and non-linear • It supports static and dynamic content

6. The Web’s Capabilities • It supports E-commerce • It can act as a standard desktop application • It can act as a virtual community – active social spaces • It can be adapted to any user no matter their makeup or abilities:

7. The Purposes of Websites • Websites can be educational • Websites can be very entertaining • Websites can provide news and information • Websites can serve a marketing purpose

8. How are people using the Internet? • Nearly 90% of web users go online to get news and information. • 87.9% access the web at least once a day. • 59.1% access the web 10 hours or more a week. • 86.7% of US users said they found out about new web pages by following links from other web pages • Primary Uses of the Web include (in order of importance) gathering information for personal needs, entertainment, education, and work/business.

10. The Purposes of Websites • Websites can be portals • Websites can be persuasive (vote for me…buy my widget) • Websites build and sustain their visitors • Websites allow personal and artistic expression

11. The size of the World Wide Web • In 2000 • Approximately 2.2 million Web sites • Contain nearly 300 million Web pages • "(In 1992), there were only 50 web sites. Now 65,000 are being added--every hour." ––US Secretary of Commerce William Daley • Internet traffic is doubling every 100 days. • http://www.educorner.com

12. Nua, Ltd. (2002). How many online?http://www.nua.ie/surveys/how_many_online/index.html

13. The content is unclear Can't find what you want Shopping was unpleasant Links are not intuitive Need of plug-ins Heavy graphic files Long pages Overload of images 9. Can't get back... 10. Sites are too specific 11. Pages under construction 12. Misuse of language 13. Feeling lost while surfing 14. Search results unfocused 15. The site is complicated Which of the following problems did you meet while surfing the Web?

14. Some more facts... • Users found the information they were looking for only 42% of the time. • Research conducted by Forrester shows that 51% of all sites are not organized according to simple, easy to understand concepts and 90% are not organized correctly.

15. On the Web • Our attention span is getting shorter and the quantity of information is getting bigger. We • We need tools for understanding, we need bread crumbs that help us to find our way in this complex net of information. • Navigating the Internet is like looking for a way out of the forest. • It depends on a lot of factors, like experience in getting lost, a good sense of orientation, dedication and the belief that it is possible to succeed.

16. The Web: Why should you care? • It represents a new means of extending and enhancing access to distributed, or remote, information resources in our work and personal lives. • It is hard to estimate the number of net users. There will be continued growth in Internet and Web use. • Public and private sector organizations increasingly create, store, and disseminate their information in digital form across the Web. • This is critical in the future, especially an IT or IS career.

17. What do you think are the main ingredients of a well designed Web Site? • Well organized • A lot of pictures • Easy to navigate • ”Cool" labels • A lot of alternatives • Technologically advanced (plug ins...)

18. Web Site Management Issues • Four aspects • Social Conventions • Design Issues • Content/Structure • Technical

19. Steps in creating a Web site Plan the site Set up the basic structure Create the pages Test the pages Modify the pages Publish the site Maintain the site

20. Areas of expertise in Web design and development Graphic Design Information Science Writing Usability Engineering Marketing Psychology Computer Science Futurology

21. Your background • Art • Broadcasting and Mass Comm. • Computer Science • Information Science • Journalism • Management Science

22. Course Overview • The course will emphasize on • Basic principles of web site design and development from the designer’s perspective. • The applications of information architecture as a complex socio-technical process for the organization and presentation of web-based digital information • Interface design • Technical aspects for the web

23. Textbooks • Shelly, Cashman, Kosteba. Web Design: Introductory concepts and techniques, 2nd edition. 2006. • Carey, P. New Perspectives on HTML and XHTML-Comprehensive, 4th edition. 2005.

24. What will we do? • Read, listen, and discuss • Read articles before each class. • Class presentations • Take part in discussion • Do Hands-on practices • Code projects • Group project

25. What will we do? • Individual assignments • Code Projects (20%) • HTML Tutorials • Checkpoints (15%) • Website Project (30%) • Midterm Exam (15%) • Final Exam (15%) • Class Attendance (5%)

26. Course Website • The course website contains • Syllabus • Announcements • Grades • Group Projects list • Slides • Posted usually before class • Remain on the site throughout the semester • Contact information and office hours • http://www.cs.oswego.edu/~ychoi/ISC325

27. For Next Time • History of the Internet and the Web • Read Shelly’s Chapter 1 • Have a great week!