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The New BRAND World: Make a Promise

The New BRAND World: Make a Promise. Chris Schreiber LEAD Presentation March 10 th , 2009. What is Marketing?. Market i ng: Function: noun Date:1561 1 a: the act or process of selling or purchasing in a market

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The New BRAND World: Make a Promise

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  1. The New BRAND World:Make a Promise Chris Schreiber LEAD Presentation March 10th, 2009

  2. What is Marketing? Marketing: Function:noun Date:1561 1 a:the act or process of selling or purchasing in a market b:the process or technique of promoting, selling, and distributing a product or service 2:an aggregate of functions involved in moving goods from producer to consumer

  3. BRANDING

  4. BRANDING Identity

  5. MARKETING

  6. MARKETING Communication

  7. MARKETING Strategic Communication

  8. MARKETING Strategic Communication (Research)

  9. Designing a Logo

  10. Designing a Logo • Harder than you might think…

  11. Designing a Logo • Harder than you might think… • Limited color (no photos)

  12. Designing a Logo • Harder than you might think… • Limited color (no photos) • Simplicity (how universal is your design)

  13. How to come up with a Logo?

  14. How to come up with a Logo? www.LOGOPOND.com

  15. How to come up with a Logo? www.LOGOPOND.com (instant inspiration)

  16. How to come up with a Logo? TRIAL & ERROR (lots and lots of thumb sketches)

  17. ESSSENTIAL LOGO ADVICE…

  18. ESSSENTIAL LOGO ADVICE… Care passionately about your logo.

  19. Allow your logo to evolve…

  20. Allow your logo to evolve…

  21. Allow your logo to evolve…

  22. Allow your logo to evolve…

  23. Allow your logo to evolve…

  24. FINAL LOGO ADVICE… Never underestimate the power of TYPOGRAPHY.

  25. FINAL LOGO ADVICE… Never underestimate the power of TYPOGRAPHY. (i.e. time to play a game!)

  26. One last word about Logos? Q: How much was the designer of the NIKE swoosh paid?

  27. One last word about Logos? Q: How much was the designer of the NIKE swoosh paid? A: $35

  28. SLOGANS

  29. SLOGANS • No more than 10 words, ever.

  30. SLOGANS • No more than 10 words, ever. (unless you are a genius)

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