Welcome to the “Lose Your Head” Training Adventure June 23, 2008

1. Welcome to the “Lose Your Head” Training Adventure June 23, 2008

3. We are DEDICATED to the success • of the Steinberger line. • Dedicated personnel working on • Steinberger. • Professional marketing materials: • POP Materials • Catalog • Advertisements • Artist Endorsements • Revamped Website

4. 4’ x 6’ POP Wall graphics to attach to slat-wall, pegboard, etc. – 1 per store.

5. Headless Guitar Hangers – 8 per store

6. New 2008 Full-Line Catalog – 250 per store

7. Pre-printed postcard mailers – 200 per store

8. National Advertising with Dealer Listings

9. National Advertising

10. Artist Endorsements

11. www.Steinberger.com • Full-Product Line Presentation • Technical Information • Multimedia Product • Presentations • Artist Profiles • Weekly News Blasts • Dealer Listings • Forum

12. Access to Marketing materials and images on-line www.Steinberger.com/press

13. Profitability! • Limited distribution • 37.5% Base GPM • FREE Freight • Plus… Rebate!

14. A bright future…

15. Ned Steinberger

16. Steinberger USA Reissue instruments made in USA.

17. Steinberger USA • Special “Close-Out” OFFER! • www.steinberger.com/usa • 35 – XQ2 Basses ($749 each) • 2 – XQ2DB Basses($849 each) • 7 – XQ25 Basses ($999 each • 4 – GM4S Guitars ($799 each)

18. Spirit by Steinberger Although our most affordable Steinberger line, the “Spirit collection features many of the advantages and revolutionary designs as found in our more expensive models. Price Range: $399 - $470 (MAP)

19. Spirit by Steinberger • All wood, Neck-Thru Construction • 3-pc Hard Maple Neck • DoubleBall System • 40:1 Direct-Pull Tuners • R-Trem Bridge • Zero Nut • 24-Frets • 25.5” Scale Length • NEW “Steinberger” Pickups • Includes gigbag

20. Spirit by Steinberger Guitars • GT-PRO Standard (HB-SC-SC) • GT-PRO Deluxe (HB-SC-HB) • “The ULTIMATE travel guitar”

21. Spirit by Steinberger Basses • XT-2 (4-string) • XT-2DB (4-string) • XT-25 (5-string) • “The ULTIMATE travel bass”

22. Nothing looks, sounds and performs like a Steinberger and the NEW Synapse line is no exception. Designed by Ned Steinberger, Synapse is a HYBRID instrument combining the rigidity, strength, clarity and definition of graphite with the warmth and beauty of wood. The result is a guitar of unparalleled performance. Price Range: $799 - $1,199 (MAP)

23. Synapse SS-2F Guitar • Synapse SS-2F Custom Guitar • Synapse ST-2FPA TranScale Guitar • Synapse ST-2FPA TranScale Custom • Guitar • Synapse “Demon” SD-2FPA Guitar

24. Synapse XS-1FPA Bass (4-string) • Synapse XS-1FPA Custom Bass • (4-string) • Synapse XS-15FPA Bass (5-string) • Synapse XS-15FPA Custom Bass • (5-string)

25. Hybrid Construction • Graphite + Wood • Patented Cybrosonic Neck • Graphite U-Channel • Composite Fingerboard • Hybrid Components • USA Electronics (pickups, piezo, EQ) • Asian Manufacturing • DoubleBall System • 40:1 Direct-Pull Tuners • NEW Fixed Bridge

26. Hybrid String Usage • Combo Headpiece • Uses DoubleBall & SingleBall strings • Integrated Tool Holder • Piezo Equipped Bridge • Aluminum • Composite • Ebony • Patented Rolling Capo • Variable Scale Length • Strap Extension

27. ZT3 Custom Continuing upon the tradition of true innovation, Steinberger proudly announces the new ZT3 guitar with the revolutionary TransTrem-3 Transposing Tremolo System. As it was with the original TransTrem, the new ZT3 is the world’s ONLY guitar capable of transposing keys and bending chords “in pitch.” Designed by Ned Steinberger, the ZT3 represents the latest in design excellence and innovation from the mind of Steinberger. Price: $1,599 (MAP)

28. ZT3 Custom • Hybrid Construction • Graphite + Wood • Patented Cybrosonic Neck • Graphite U-Channel • Composite Fingerboard • Hybrid Components • USA Electronics • Asian Manufacturing • New Body Shape • DoubleBall System

29. ZT3 Custom • Hybrid Construction • Graphite + Wood • Patented Cybrosonic Neck • Graphite U-Channel • Composite Fingerboard • Hybrid Components • USA Electronics • Asian Manufacturing • New Body Shape • DoubleBall System

30. ZT3 Custom • TransTrem-3 Transposing Tremolo System • Raise or Lower Pitch +/- 2 half Steps • D • Eb • E • F • F# • Bend chords “in pitch” • Extreme whammy action • Locking

31. ZT3 Custom • Easy to set-up and adjust • Tips and Tricks

32. Parts & Accessories • Official Steinberger DoubleBall Strings

33. Parts & Accessories • Steinberger Hard Cases

34. Parts & Accessories • Synapse Alternative Saddles • Ebony • Composite • Aluminum

35. Parts & Accessories • Contact us for replacement parts. • Retail = Sales Rep • Warranty = Epi.Parts@Gibson.com

36. Comments? • Questions? • Ideas?

37. Name the 3 Steinberger Collections. • Steinberger is the ULTIMATE _____ Guitar? • From what URL can you download • Steinberger marketing materials? • What model is equipped with a rolling • capo and piezo bridge? • What guitar is perfect for “Metal.” • How many locking positions does the new TT3 • have? • What saddle material are available for Synapse?

38. Thank you for supporting Steinberger!