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T-ONLINE IPTV : the next generation TV. Marie-Christine Levet, CEO of Club Internet/ T-ONLINE France. French market: a very dynamic ADSL Market with a strong growth potential for IPTV. + 30%. + 33%. + 46%. + 92%.
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T-ONLINE IPTV : the next generation TV Marie-Christine Levet, CEO of Club Internet/ T-ONLINE France
French market: a very dynamic ADSL Market with a strong growth potential for IPTV + 30% + 33% + 46% + 92% • 27 Million Internet users in France +50% of penetration rate on the +15 years old. • High penetration of broadband 41% of the French households (vs. 32% for Germany and 15% for Spain). Sources: ARCEP, Ipsos-Media, Financial reports & CI internal
High potential for IPTV/ VOD market in France • Cable/Satellite pay TV market is mature • Penetration rate stable at 35% (9 millions, 4M Cable/5 M Sat), low growth on TV & Cable (+100 000 users), no ARPU increase • Consolidation is on going : 2004/2005: cable sector, 2006 : Merge of TPS /Canal+ • IPTV represents a high growth relay • 7 Million potential customers out of a 11 Million broadband market • A low penetration :15% of ADSL subscribers have IPTV (approx.1,7M subscribers) • VOD Market is emerging but represent a high potential • 2 M VOD sold on line in the last 6 months • 8% of french consumers have heard about VOD but only 1% have used it. • Analyst forecast a market of 165 M € in 2010 and a budget/year/household of 70 €. • TV and VOD services become strong differentiators in a very competitive market
Launch by Club Internet of an innovative Triple Play offer • ADSL2+ access up to 24 Mbps • Unlimited free calls for France and international(fixed lines over 40 countries) • Extensive IPTV service with Microsoft TV : one of the first launch of MSTV in the world • Customer care focus: free Home set-up
A complete integrated offer A unique combination of services and great customer experience • TV • Very fast channel change over 130 broadcast TV channels within less than 50 mms versus 2-5 sec for competition • Ease of use and friendliness of the product: picture in picture and zapping banner, • Live EPG for the next 14 days • advanced functionalities such as search engine, parental control, multilingual • PVR • integrated with EPG – very easy recording • Time shifting feature • Set-up box includes a 80 Go hard disk: 50 hours of programming • VOD • 1000 assets catalogue (movies, music, children programming, documentaries, theatre trailers) • Flexible tariffs: by unit or SVOD (subscription VOD).
Club Internet3 offer TV VOD services TPS (110 channels) Club Vidéo Pass :150 hours of kids programs PVR2 Packs and à la carte channels (43 channels) PVR on web and mobile Club Vidéo : 1000 VODs, Movies, kids prog., music, documentaries, adult options Customer care on TV Club Théma 23 chanels Club Basic 40 chanels Free VOD Movie Trailers PVR & time shifting (50hrs) 29,90€ Internet ADSL2+ + unlimited VOIP
VOD: movie at home for everyone ! • A choice of more than 1000 programs • Launch of VOD HD as of september 20th
The emergence of TV on demand • A more and more personal and personalized consumption of TV : • 1/3 of current customers have changed their consumption of TV • in countries having implemented PVR, 30 to 40% of time spent in front of TV is spent watching recorded TV • The power to the consumer : • With easy PVR features , consumers become self programmers • “My channel” becomes my N°1 channel
Positive first results • 70% of eligible customers choose Club-Internet3 • 30% of active customers are subscribing to a pay TV channel or “bouquet” • 1 out of 4 active customers use VOD (average consumption of 2 vods /user). • Large success and demand for current movies need for adaptation of media chronology • 1st in the IPTV IP Label ranking • A very high satisfaction rate : 80% would recommend the service to their friends