The Ches Penney Family Y Building a place for everyone

1. The Ches Penney Family YBuilding a place for everyone Info Session November 10, 2010

2. Buildings and Equipment are ToolsPrograms are Methods • Health Fitness Recreation and Membership • Employment and Enterprise Services • Child Care • No one is turned away

3. Communication and Consultation • Printed materials, website, postcard mail-outs – constantly updated, FAQ sheet updated • Facebook - 204 fans and growing, LinkedIn - YMCA-YWCA of Northeast Avalon Group - 32 members, investigating Twitter • E-newsletter – over 1000 on mailing list • E-comment card and e-updates – on our website • Semi-annual info sessions - every-other season until new Y opens • New postcards – directing people to website, describing membership • New signs – for duty manager and etiquette statement • Advisory committees – meeting regularly • Staff and volunteer training – on-going

4. New Y Updates – Opening 2011 • On schedule and budget – tentative opening summer 2011, no major changes to finishes or program space required to date, managing change orders carefully • Campaign – about $243,000 to raise in Y Strong Families Campaign • Facility will be 50,000 sq ft, new spaces include: -child care with an infant care room -youth employment centre -aquatics centre -adult plus change rooms -family change room -corporate office -indoor walking/running track -direct access to trails in Pippy Park

5. Concept Drawings • Building fits natural environment (architecture, trails, colors, etc) • Natural materials being used (birch, concrete, rubber, etc) • Self explanatory in layout • Multi-purpose space focus for programs • Opportunity for expansion in future

9. Fall 2010 member campaign membership categories membership fees equipment consultation child care waiting list Winter 2011 pre-sales incentives for current members employment programs job fair member campaign Spring 2011 open house tours donor receptions close 34 New Cove Road open 35 Ridge Road next day Milestones

10. Fall 2010 • member campaign • membership categories • membership fees • equipment consultation • child care waiting list

11. Member Campaign- Y Strong Families • Asking members during the public phase in the new year leading up to the building opening • Direct mail, face to face asks (in some cases), special events, giving postcards, newspaper ads, radio ads with a call to action etc. • New section on our website devoted to donor recognition and enabling people to make gifts via the web so we'll use our social media tools to promote this

12. General Adult Student Youth Child Couple 1 adult family 1,2,3+ 2 adult family 1,2,3+ Plus Adult Student Couple 1 adult family 1,2,3+ 2 adult family 1,2,3+ Membership Categories

13. Membership Value Model • All inclusive access • Very few programs if any, have extra fees • Swim lessons included in family, youth and child membership • Wide variety of facilities (pool, whirlpool, track, etc) • Adult only change rooms (sauna, towel service, lounge & décor, etc) • Fees will be determined to provide equal or better value than current but it might be different

14. Feasibility Study • Feb 6-17, 2007 • Gauged- Likelihood to become members in new Y facility, importance on programs and facilities, willingness to pay for different categories of membership at various price levels • 11,000 placed, 6500 live answer, 2635 agreed to participate

15. General Adult $45-$48 Student $32-$37 Child/Youth $27-$32 Couple $75-$80 Family discounts, increase age of children from 18 to 21yrs, child and youth swim lessons included. Fees finalized Winter 2011 Plus Adult $55-$58 Student $42-$47 Couple $85-$90 Family discounts, increase age of children from 18 to 21yrs, child and youth swim lessons included. Monthly Membership Fees

16. Building Fund Fee • Used to maintain YMCA facilities and equipment through capital improvements • Adult & Family Memberships (Plus & General) will be required to pay • Break on fee for transfer of membership to new Y • Fee finalized in Winter 2011

17. Equipment Conditioning Center • Cardiovascular • Selectorized • Free weights • Stretching/core activities • Socialization

18. Cardio Treadmills Cross-trainers Upright bikes Recumbent bikes Arc trainers Group cycling bikes Stairmasters Rowing machines Selectorized Strength Pieces for all major muscle groups Free Weights Adjustable benches, smith machine, cable cross, pull-up/dip, abs, dumbbells and Olympic weights Equipment

19. Your Ideas for Equipment? Conditioning Center and Fitness Studio

20. Landmine • A ground-based rotational training device that works the entire body. Perform explosive 1- and 2-arm movements and other rotational exercises simply by inserting any Olympic-size bar (not included) into the 12" pivoting sleeve at the units base. A 4" sleeve holds standard 1" bars. Portable for use in or out of the weight room; includes handle for easy transport. Solid steel. Nonskid rubber bottom. Assembly required. Black. Base: 19-1/2" L x 16" W. • Combine with the Wide Handle or the Narrow Handle for work that targets the shoulders, core, and hips. Wide handle has ergonomic grips positioned approximately 26" apart. Narrow handle grips are positioned approximately 7" apart and covered in thick foam padding. Solid steel. Black. Connector pivots side to side and top to bottom.

21. Thank you!