Most Important Facebook KPIs Every Brand Needs to Track for Success

1. Most Important Facebook KPIs Every Brand Needs to Track for Success Many businesses and brands are now using other social media platforms, but Facebook rules the roost when it comes to social media marketing. The impressive knowledge you obtain from the Facebook dashboard Insights regarding your posts or ads, tracking campaigns, demographics of your targeted audience is much better and knowing the top Facebook KPIs for ads helps keep your business growing digitally. Proper KPIs are essential to measuring the performance of your campaign. This blog post will help you understand which KPIs matter and the KPIs on Facebook that is worth tracking. www.eaglytics-co.com

2. The Cost Per 1000 Impressions KPI Cost-per-impression, also known as cost-per-thousand-impressions or CPM, refers to how much advertisers spend on getting their advertisements displayed to users. This Facebook KPI is mainly used to evaluate the efficiency of an advertising campaign. The general formula for calculating CPM is: Cost-Per-Impression (CPM) = total cost/number of impressions generated

3. The Cost Per Click (CPC) The Cost-per-click, also known as CPC or PPC, is the amount you pay when someone clicks on your advertisement. The general formula for calculating cost per click is: Cost-Per-Click (CPC) = total cost/number of clicks generated. In spite of appearing to be an easy way to evaluate your campaign performance, it can be misleading. For instance, a higher click rate may indicate that the advertisement is too popular and people are clicking on whatever they see in hopes of finding something better. In contrast, an ad with a lower cost-per-click might also mean your target audience isn’t interested enough to actually click on anything.

4. The Cost Per Lead (CPA/CPL) Cost-per-lead, also known as CPA or CPL, is the amount you pay when someone fills out your contact form on your website to receive more information. The general formula for calculating cost per lead is: Cost Per Lead (CPL/CPA) = total cost/number of leads generated. This metric is often used to gauge the effectiveness of an advertisement.. Cost per lead is an important metric because it helps you figure out how much money you’re spending on leads and what your return on investment will be.

5. The ROAS – Return On Ad Spend The basic idea behind ROAS is to get back more money than what was spent on advertising. ROAS is also one of the most important Facebook KPIs for affiliate sites. The higher this number becomes, the better it means your marketing budget has been well managed and successfully generated a return for your business. This ratio can also help determine which type of advertisement provides better results.

6. The Click Through Rate (CTR) A click-through rate indicates the number of times people clicked on your advertisements. It’s calculated by dividing the number of clicks generated by the total impressions from an ad campaign. This value can also help determine which type or format of ads work best for generating traffic, such as text versus video ads. The Cost Per Purchase (CPP) This KPI for Facebook ad campaign calculates the cost of purchase on Facebook. You calculate this by dividing your total marketing spend by the number of purchases you’ve made to get an average CPP. The Average Order Value This metric is similar to CPP, but instead of focusing on purchases, it focuses on how much money the average order for a business makes. To calculate this number, divide your total revenue by the total orders made and multiply that value by 100. www.eaglytics-co.com marketing@eaglytics-co.com 971 50 743 2259 DSO-DDP-A5-D-FLEX-G094 Dubai Digital Park - Office A5- Dtec - Dubai Silicon Oasis - Dubai - United Arab Emirates