All About Vehicle Graphics Printing

2. SYNOPSIS

3. THE BEST METHOD OF ADVERTISING SMALL BUSINESSES ON CARS OR TRUCKS • What Are Vinyl Wraps? • They are ornaments with self-adhesive properties which are applied to the body of your automobile. Equally impressive is the fact that vinyl wrap can be easily removed after application. For this reason, many car owners prefer them to paintings because of the limitless versatility. • How Is Vinyl Wraps Made? • The manufacturing process is carried out on large machines. These machines are specially made for large prints. Due to this, buyers are always ensured that the size of the length of vinyl wrap does not matter. There are no restrictions to the type of font that is applied to the vinyl wrap as well. • A major cause of concern is the longevity of vinyl wraps. The truth is that vinyl wraps have a long lifespan. For instance, a regular label will last longer than five years even without adjustments. In fact, the only reason for another vinyl wrap will probably be due to the need to change the appearance of the wrap again.

4. THE TRENDY WAY TO MARKET A BUSINESS • Apparently, business owners seek better tools that can increase their market visibility. When ink is applied on the vinyl wrap, it absorbs nicely and exudes an appealing outlook. This brilliant look appears attractive especially when graphic arts are embedded as well. Truly, the final job appears attractive as seen on vinyl wraps. • The types of printers used in manufacturing vinyl wraps are of high quality after all. In addition, the cutting of the vinyl wrap is an intentional job because of the need for the substrates to adhere to the surface. All these combined present an attractive graphical illustration. Definitely, these will catch the eye of passers-by who will, in turn, be prompted to patronize such business. • The simplicity of vinyl wraps cannot be overemphasized. From their creation to application techniques, they are easily applied to the body of the vehicles. For this reason, they are highly suitable for different vehicles. The amount of pressure and difficulty in applying the wraps are so minimal. In fact, these wraps are also applied on boats and ships. Certainly, this marketing technique makes one’s business stand out in all ramifications. As a way of maximizing income and revenue, vinyl wraps are trusted marketing tools.

5. VEHICLE GRAPHICS, WHAT DOES IT COST AND WHY? • Initial Marketing Consultation • Initially, marketing consultation is sought from a marketing expert. Just a few companies offer such consultation. Consequently, the few numbers are professionals in this field. The price range has a wide variation for different companies. The selected company must offer modest charges. • The Vehicle Graphic Design • Here, the business owner explains the type of graphics desired. The price range for graphics design is quite higher than that of the initial consultation. The more complex the vehicle wrap, the higher the price demanded. Clarity of information is also important here. The business owner must communicate the business needs for faster process and better results.

6. VEHICLE GRAPHICS, WHAT DOES IT COST AND WHY? • The Printed Vinyl and Laminate • For most projects, the cost of the material is the largest. The pricing is judged by the square footage of the vinyl itself. This means that the quality of vinyl attracts a higher cost. All vinyl look the same but the real difference is in their longevity. Low-cost vinyl is prone to shrinkage and residues that make cleaning very difficult. • Installation of Graphics • For the installation of graphics, companies hire sub-contracted installers or in-house installers. Those who work for several other companies are sub- contracted installers. Because of this, they possess vast experience in the field. They boast of great skill and expertise at their jobs.

7. 5 REASONS TO INVEST YOUR MARKETING IN VEHICLE GRAPHICS 1. To Increase Awareness • This is the simplest way to attract and secure the attention of the consumers. From time immemorial, eye-catchy graphics always seize the gaze and gapes of people. Graffiti is a proven example of this fact. When one adds a pop of color to a mobile object, it will seize the attention of the passers-by. It is rather unfair to underestimate the impact that vehicle graphics can have on one’s business. 2. Sustainable Marketing Strategy • Many marketing materials such as radio or print set limits for their adverts. After some period of time, they are bound to expire. There is no physical attachment to the means of advert. But vehicle graphics can be recycled after a long period of usage. Because of the lack of a time limit, this strategy definitely costs less and boosts yield. 3. Easy Removal • The ease of removal makes it suitable for convenient modifications and enhancement. The water-resistance and durability are properties which make vinyl wraps easy to remove. Thus, the layout and design of the print can be adjusted to match market demands.

8. 5 REASONS TO INVEST YOUR MARKETING IN VEHICLE GRAPHICS 4. Customers Prefer Referrals • If the business is run on a small scale such that the visibility is minimal, vehicle graphics are a good choice. Businesses travel farther by words of mouth. For example, a customer may talk about the enchanting qualities of the vehicle qualities and influence another by so doing. This is the best method to kill two birds with a stone. At a minimal cost, the business is getting referrals and exposure at the same time. How best to achieve marketing targets and goals if not this method? 5. Ease of Reading • Vinyl and vinyl lettering are the components of graphics. The ease of cutting and printing on vinyl material allows for clarity of the adverts. The heat- absorbing and water-proofing features are the reasons for the low selectivity of the vinyl material. Therefore, marketing can be achieved under any climate.

9. THE VALUE OF EFFECTIVE CUSTOM VEHICLE GRAPHICS • Window Adverts • During long and tedious traffic jams, window ads attract a lot of attention and onlookers. For this reason, the message in the graphic must be directional, clear, and concise. When placed on vinyl, the message appears fine. The vinyl adheres to the window through a certain technological process. If the procedure is amateurish or half-baked, the final impression of the message is affected. • Partial Graphics • This is a step-by-step process for improving the appearance of the vehicle. Partial graphics are highly artistic digital prints made on the tailgate, sides, and hood. Generally, business owners select partial graphics as a mini-trial before getting the full version. • Non-Standard Fleet • Such visual graphics should be suitable for any type and model of car. This comes into play when there is a fleet of cars to switch up adverts. The vehicle wrapping must be convertible into any size or height of the car. This unleashes the creativity of the makers of the wrapping.

10. THE VALUE OF EFFECTIVE CUSTOM VEHICLE GRAPHICS • Changeable Graphics • Admit it; no one likes to see the same thing over a long period of change. As people of change, the audience will be thrilled by regular updates on the moving billboard. For this reason, replaceable or temporary advertisements are good choices. Constant wrapping and unwrapping may pose a threat to the body of the vehicle. Due to this, suitable technology is used to leverage any harm to the vehicle. The advancement of technology makes it easier to preserve the vehicle exterior. • Safety • Because the highways are mostly busy with cars, it is important to take note of this. With night-time exposure, the company advertisement will get more visibility. Such vehicle wraps reflect in the night to enhance the safety aspect of night-time. The glow and aura emitted by the wrapping are enough to attract ample customers. In fact, it is known as the glowing moving billboard. But it is necessary to be familiar with the patterns of movement of that part of the world. There is a need for maximum exposure where the city brims with life at night.

11. THE END For more details, please visit: Sask SaskPrint Print 1211 Winnipeg Street, Regina, SK, S4R1K1, Canada +1 (306) 471-0837