COM 537 Genuine Education / snaptutorial.com

1. COM 537 Entire Course For more classes visit www.snaptutorial.com COM 537 Week 1 Individual Assignment Integrated Diffusion Paper COM 537 Week 1 DQ 1 COM 537 Week 1 DQ 2 COM 537 Week 2 Individual Assignment Communication Styles and the Business Communication Process COM 537 Week 2 Team Assignment Weekly Reflection COM 537 Week 2 DQ 1 COM 537 Week 2 DQ 2 COM 537 Week 3 Individual Assignment Internal and External Stakeholders COM 537 Week 3 Team Assignment Weekly Reflection COM 537 Week 3 DQ 1 COM 537 Week 3 DQ 2 COM 537 Week 4 Team Assignment Communication Plan Initial Proposal COM 537 Week 4 DQ 1 COM 537 Week 4 DQ 2 COM 537 Week 5 Individual Assignment Internal and External Persuasive Communication COM 537 Week 5 Team Assignment Weekly Reflection COM 537 Week 5 DQ 1

2. COM 537 Week 5 DQ 2 COM 537 Week 6 Team Assignment Power Point Presentation COM 537 Week 6 Individual Assignment Communication Plan Final Proposal COM 537 Week 6 DQ 1 COM 537 Week 6 DQ 2 ********************************************* COM 537 Final Exam Guide For more classes visit www.snaptutorial.com What communication type avoids conflict and focuses on facts and details rather than the big picture? They may be perceived by others as unemotional and nonchalant. Argumentatives Sympathetics Systematics Directs A criticism of social media is that it is only available to the media savvy.

3. contributes to the decline in writing and language skills. leads to separation of the haves and have-nots. leads to information overload In Korean culture, a business deal is dependent on contractual information as well as how the parties perceive each other’s values and ethics. According to Edmund Hall, this behavior exhibits the theory of proxemics low-context cultures Ethno-centricism high-context cultures Your supervisor sends you an e-mail requesting an article for the employee newsletter about company loyalty. You write the article featuring customers who are brand loyal. Later, your supervisor criticizes you for not writing about the topic that he requested. After a face-to-face meeting, you realize that he wanted you to write about employee loyalty. This is an example of what type of noise? Unwanted External Semantic Internal The head of the holiday party committee at your office is trying to set a location for the event. The committee chairperson announces three choices for members to vote on. When Erin hears that the Boar’s Tavern is one of the choices, her mind is made up. After all, the restaurant is only a few blocks from her house. How would you describe her listening behavior? Active Passive Agenda-setting Obtuse

4. Your supervisor has the habit of coming into your office and leaning over your desk to talk to you. This situation is uncomfortable for you because you cannot move away from him. According to Edmund Hall, this behavior exhibits the theory of high-context cultures low-context cultures ethnocentricism proxemics Which statement is true concerning the role of publics in business communication? Publics, in general, remain constant despite changes in the environment. Internal publics are usually not concerned with the communication style used by management. External publics are not concerned with an organization’s public performance. Publics can dispel rumors and build positive brand image. A break-in at your company has resulted in the theft of various pharmaceutical products. The head chemist, slated as the company’s designated spokesperson, is scheduled to appear at a media conference. This course of action illustrates one of the steps in crisis communication planning. Select the appropriate step: Assessing the possible risk to the organization Evaluating the effectiveness of your action plan Identifying levels of vulnerability in your company Implementing the action plan In the management journal article about persuading customers that your boss recommended, you read that your style of hard selling is not effective with young professionals. You begin to question if you need to take a sales training seminar. This is an example of cognitive dissonance agenda-setting selective attention

5. selective exposure Building strong coalitions among individuals or groups that have separate interests is called facilitation negotiation diversification mediation When Joseph Kline, a U.S. citizen working for a bakery in Pakistan, is surprised that he will have to work on December 25, Christmas Day, he is dealing with which component of the transactional communication model? Internal noise External noise Cultural relativism Context Which of the following statements is true? Semantics is the study of the meaning of words, phrases, and texts Semantics is the study of how words affect the decision-making process Semantics is the study of dictionary definitions Semantics is the study of the use of words in persuasive communication What affects how others perceive us and can adjust according to the situation? Feedback Channel Communication style Personality What describes the occasion, time, and place of communication in the transactional communication model?

6. Cognitive dissonance Context Channel Noise A beer commercial shows young people laughing while enjoying bottles of Mountain Beer in a busy bar scene. According to Maslow’s hierarchy, which consumer need is targeted? physiological needs self-esteem belonging self-actualization With the overload of information today, what does Smith (2010) state communication must be to be noticed? Familiar and consistent Timely and thorough Innovative and creative Informative and detailed “To provide the best health care for our patients at a reasonable cost” is an example of a mission statement a vision statement a corporate objective a strategic plan In the process of behavior change, after people have detected the presence of a problem and they see this problem as important, to what phase do they belong? Diversification Decision Detection Implementation

7. In the transactional communication model, who or what is responsible for composing a message embedded with meaning from his or her world while considering the interpretative resources that will be used to decode the message? Effective message area Receiver Channel Sender What is a tactic described by Lencioni (2010) to disarm clients and allow them to trust a consultant? Prove detailed information Provide references Be comfortable and naked with weaknesses Promote strengths and past successes In 2006, Walt Disney Parks and Resorts launched a new theme for its integrated global marketing efforts. Which of the following was identified as an integrated marketing strategy element? Disney used the theme “Year of a Million Dreams” in its publicity and promotional materials. Disney avoided the use of ads, contests, and sweepstakes. Disney sent out several messages over a broad a spectrum of media to appeal to the largest Disney positioned itself as a “transformational experience” to one specific age group. What factor must be considered in designing an effective communication system? The costs involved The needs of the customer The message delivery The optimal combination of a message, source, channel, and an operating variable

8. You have been charged with writing a report on the progress of the integration of a database between organizational units. Your supervisor says that she wants the report as soon as possible. You spend your weekend working on the report in order to have it ready by Monday morning. When you present the report to your supervisor, she says, “I am sorry that you spent your weekend on the report; it wasn’t that urgent.” This scenario is an illustration of a problem with what element in the transactional communication model? Cognitive dissonance Context Channel Noise In changing markets, communication tactics are based on techniques used in traditional markets use a combination of traditional and new media do not require the use of conventional databases are mass media-driven In the 20th century, the public relations profession was reshaped by one of the following events: The split of public relations functions from advertising agencies The decline of mergers and acquisitions in big business The rise of the patent medicine industry The growth of electronic media How does Lencioni (2010) describe “entering the danger”? Addressing a client’s potentially explosive issues Developing a new market niche Analyzing competition Being vulnerable Good listeners generally concerned with everyone’s needs, maintaining relationships, and avoiding conflict describes this

9. communication style generally perceived as soft-hearted and overly helpful. Directs Systematics Argumentatives Sympathetics Suppose you are asked to discuss an American Indian ceremony. Perhaps you describe the use of peace pipes, drums, feathered headdresses and dancing and chanting around a fire. This information is an example of forming a negative stereotype based on inaccurate information assigning neutral traits stereotypes “knowing” a group of people using mediated information to add to your knowledge A manager informs her staff that there is a problem with office equipment abuse. She suggests that each employee should come up with a list of ways to cut down on the repair bills. The suggestions will be discussed at the next department meeting. Which of the three leadership types outlined by theorists Lewin, Lippert, and White does this manager’s request illustrate? Democratic Laissez-faire Authoritarian Republican You notice that a colleague seems to be distracted from his work. You ask him if something is wrong, and he replies, “No, I’m fine”. You ask him again, “Tell me what is wrong”? This is an example of believing non-verbal clues over verbal language engaging in interpersonal observation altering communication cues believing verbal over non-verbal messages

10. ********************************************* COM 537 Week 1 DQ 1 For more classes visit www.snaptutorial.com Reflect on an experience when you misunderstood a set of directions, a procedure, or an assigned task. What element in the transactional communication model went wrong? ********************************************* COM 537 Week 1 DQ 2

11. For more classes visit www.snaptutorial.com Think of a message you recently communicated. How does framing a message affect the communication process? ********************************************* COM 537 Week 1 Individual Assignment Integrated Diffusion Paper For more classes visit www.snaptutorial.com COM 537 Week 1 Individual Assignment Integrated Diffusion Paper Individual Integrated Diffusion Paper

12. Resources: In the Action Plan section at the end of Chapter one in the Integrated Business Communication text, there is a discussion that revolves around the significance of innovation versus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can be found at the website below. http://www.technologyreview.com/energy/13987/ Review the article. Write a paper of no more than 700 words that discusses the difference between ideas and innovation and specifically answers the question; Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving today's world? Defend your answer. Provide examples and cite at leastone reference that supports your answer. Format yourpaper accordingtoAPA guidelines. Post your paper to the assignment link in the Gradebook. ********************************************* COM 537 Week 2 DQ 1 For more classes visit www.snaptutorial.com

13. How do culture and the audience members’ listening agenda or motives affect how a message is framed? Provide specific examples. ********************************************* COM 537 Week 2 DQ 2 For more classes visit www.snaptutorial.com Select an organization with which you are familiar. If you were a consultant for this organization, how would you identify the internal and external stakeholders? *********************************************

14. COM 537 Week 2 Individual Assignment Communication Styles and the Business Communication Process For more classes visit www.snaptutorial.com COM 537 Week 2 Individual Assignment Communication Styles and the Business Communication Process Individual Communication Styles and the Business Communication Process Consider a recent interpersonal conversation you had in a business setting. Write a paper of no more than 1,050 words in which you complete the following:  Discuss the content of the conversation. What was communicated in the conversation, and who were the communicators?  Which style best describes the method of communication you and the other person used throughout the conversation? Explain why you selected those styles.  How would the conversation have been different if you had used each of the different styles of communication? Explain each style

15. and how the conversation would have been affected due to the differences.  How did the business setting affect your style of communication?  Explain each element of the transactional communication process and then describe each element as it relates to your conversation. For example, who was the sender? What was the context of your conversation?  In what ways did the business setting affect the transactional communication process? Cite at least two references in your paper. Format your paper consistent with APA guidelines. Post your paper to the assignment link in the Gradebook. ********************************************* COM 537 Week 2 Team Assignment Weekly Reflection For more classes visit www.snaptutorial.com

16. COM 537 Week 2 Team Assignment Weekly Reflection Learning Team Weekly Reflection Discuss the previous week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s discussion. Your summary does not have to be inAPA format. Have one team member post your paper to the assignment link in the Gradebook. ********************************************* COM 537 Week 3 DQ 1 For more classes visit www.snaptutorial.com Consider a proposal recommending the implementation of a new system affecting multiple departments, such as a new accounting software system. What might be some of the interests of individual

17. departments such as finance, IT, accounting, and the end-users in the project? ********************************************* COM 537 Week 3 DQ 2 For more classes visit www.snaptutorial.com A manufacturing company is faced with a financial and human resources dilemma. It is losing market share and can no longer compete by selling its products at the same price points as overseas manufacturers. In viewing the best long-range goals for the organization, company leaders consider lowering employee wages, layoffs and increased automation, or outsourcing all manufacturing operations overseas. Company executives have requested a proposal from you to solve the problem. What factors must be considered? *********************************************

18. COM 537 Week 3 Individual Assignment Internal and External Stakeholders (2 Papers) For more classes visit www.snaptutorial.com COM 537 Week 3 Individual Assignment Internal and External Stakeholders Individual Internal and External Stakeholders Resource: Best Game Productions: Company Background and Business Scenario Analyzethe information provided to you in the Best Game Productions: Company Background and Business Scenario document. Write a paper of no more than 1,450 words in which you complete the following: Explain the business scenario faced by Best Game Productions.  Identify the organization’s internal and external stakeholders.  Explain how the business scenario at Best Game Productions affects multiple internal and external stakeholders.  Identify the needs, motivations, and perceptions of each stakeholder. Cite at least two references in your paper. Format your paper consistent with APA guidelines. Post your paper to the assignment link in the Gradebook

19. ********************************************* COM 537 Week 3 Team Assignment Weekly Reflection For more classes visit www.snaptutorial.com COM 537 Week 3 Team Assignment Weekly Reflection Learning Team Weekly Reflection Discuss the previous week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s discussion. Your summary does not have to be inAPA format. Have one team member post your paper to the assignment link in the Gradebook.

20. ********************************************* COM 537 Week 4 DQ 1 For more classes visit www.snaptutorial.com What are some forms of external persuasive communication seen on a regular basis? What makes them persuasive? ********************************************* COM 537 Week 4 DQ 2 For more classes visit

21. www.snaptutorial.com Select a commercial or advertisement with which you are familiar. Why is it effective or persuasive? ********************************************* COM 537 Week 4 Team Assignment Communication Plan Initial Proposal Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers COM 537 Week 4 Team Assignment Communication Plan Initial Proposal

22. Learning Team Communication Plan Initial Proposal Now that you have individually analyzed the business scenario at Best Game Productions and have identified the internal and external stakeholders and their concerns, your task is to work as a consulting team to analyze the culture, values, and ethics for the company as well as cultural differences and perspectives for each department. To determine the culture, values, and ethics, consider the company and department information you determined in Week Three. Analyzing the culture, values, and ethics of the company will allow your team to better determine the necessary communications and appropriate channels for your communication plan. Resource: Best Game Productions: Environment Descriptions Assume the role of a consulting team. Discuss your responses to the Week Three individual assignment with your Learning Team. Analyze the culture, values, and ethics at Best Game Productions. Analyze the culture and perspective for each department within Best Game Productions. Determine the solution that you think is best for the company based on all of the information provided to you. Use that solution and your reason for selecting it to create your Communication Plan Initial Proposal. Note. A significant part of your job is to eventually persuade the CEO and each stakeholder that your solution is the best for the company, so you must construct your communications accordingly. Create an initial proposal of no more than 1,450 words in which you complete the following:  Detail an initial plan to outline all necessary communications.  Discuss the audience for each communication; your analysis of the culture, values, and ethics of the company and the culture and perspectives of the individual departments; the purpose of each communication; and the basic message that you will use in each communication.  Select the appropriate channel for each piece of communication. Cite at least two references in your paper.

23. Format your paper consistent with APA guidelines. Have one team member post your paper to the assignment link in the Gradebook. ********************************************* COM 537 Week 5 DQ 1 For more classes visit www.snaptutorial.com In evaluating your consultant communications, how would you determine your own effectiveness after completing your communications? ********************************************* COM 537 Week 5 DQ 2

24. For more classes visit www.snaptutorial.com How can you gain feedback throughout the consulting process? ********************************************* COM 537 Week 5 Individual Assignment Internal and External Persuasive Communication (2 Papers) For more classes visit www.snaptutorial.com

25. This Tutorial contains 2 Papers COM 537 Week 5 Individual Assignment Internal and External Persuasive Communication Individual Internal and External Persuasive Communication Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications. In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. Choose one internal and one external stakeholder in Best Game Productions. Write a persuasive memo of no more than 1,000 words to an internal stakeholder describing Best Game Productions’ dilemma. Include the benefits and rationale. Write a press release of no more than 1,000 words describing the same situation to an external stakeholder. Consider the noise that will detract internal and external stakeholders from fully receiving your message, and construct your communications to address or avoid that noise for each stakeholder. Write a synopsis of no more than 500 words that describes the strategies you employed in creating the press release and memo. Be sure to identify how you eliminated various types of noise from your communications. Include your synopsis and press release in one document. Cite at least two references in your paper. Format your paper consistent with APA guidelines. Post your paper to the assignment link in the Gradebook

26. ********************************************* COM 537 Week 5 Team Assignment Weekly Reflection For more classes visit www.snaptutorial.com COM 537 Week 5 Team Assignment Weekly Reflection Learning Team Weekly Reflection Discuss the previous week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Collaborate to prepare a summary of no more than 350 words detailing the findings of your team’s discussion. Your summary does not have to be inAPA format. Have one team member post your paper to the assignment link in the Gradebook.

27. ********************************************* COM 537 Week 6 DQ 1 For more classes visit www.snaptutorial.com What makes a piece of communication persuasive? ********************************************* COM 537 Week 6 DQ 2 For more classes visit www.snaptutorial.com

28. How has the electronic age affected business communication channels? ********************************************* COM 537 Week 6 Team Assignment Communication Plan Final Proposal (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Write a persuasive proposal submission of no more than 1,050 words to the CEO of Best Game Productions. Complete the following in your persuasive proposal submission:  Describe the project in terms the CEO can understand. Consider the CEO's perspective, needs, and style of communication.

29.  Use persuasive communication to convince the CEO to take your suggested approach to solve Best Game Productions' dilemma. The CEO must perceive the project as something the company needs.  Consider the noise that will detract the CEO from fully receiving your message, and construct your communication to address or avoid that noise.  Create two tools to measure the effectiveness of your consultant communications. In designing these tools, consider who the audience of the tools will be and how to generate the most honest and objective feedback possible.  Discuss how you will use the tools that you created to measure your effectiveness in the organization. Who will you ask to complete the tools, and how will you present the tools to the audience? What methods will you use to avoid bias in the feedback process? How will you use the feedback you receive to evaluate and improve your effectiveness as a consultant?  Consider why the company is pursuing a solution and why it is pursuing it now.  Consider the company's customers.  Communicatethe solution that you have selected for Best Game Productions. Note: I recommend reviewing the CWE and the Business Proposal Tutorial prior to starting the writing process. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. *********************************************

30. COM 537 Week 6 Team Assignment Communication Plan Final Proposal Presentation (2 PPT) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers COM 537 Week 6 Team Assignment Power Point Presentation Learning Team Power Point Presentation Create a 20slide Microsoft®PowerPoint®presentation, with speaker notes, for the decision makers at Best Game Productions. Address the following in your presentation: The project background The deliverables (what you are going to do for them) The methodology (how you are going to accomplish it) The outcome (what you will achieve for them) The metrics used for evaluation (how you will measure success) Have one team member post your Power Point presentation and your paper to the assignment link in the Gradebook.

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