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HCS 490 Genuine Education / snaptutorial.com

<br>HCS 490 Week 1 Shifts in Our Health Care System<br>Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.<br>Research different events or shifts in our health care system within

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HCS 490 Genuine Education / snaptutorial.com

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  1. HCS 490 Assignment Week 1 Shifts in Our Health Care System For more classes visit www.snaptutorial.com HCS 490 Week 1 Shifts in Our Health Care System Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course. Research different events or shifts in our health care system within the past three to five years. Select a current event or shift in the health care system from your research that has occurred within the past three to five years. This resource could be from a newspaper, magazine, or journal from the University Library or similar source. Write a 350- to 700-word reflection that details the changing landscape of our health care system based on your research and selected current event or shift.  Explain the current event or shift you selected.  Describe the impact of this current event or shift on the health care system on health care consumers.

  2.  Remember, you, your friends, and family are health care consumers.  As you think about the impact to consumers, consider the impact experienced when there was a shift from acute care to wellness and prevention and the shift in accountability.  Explain your personal perception of the current event or shift you have selected.  Remember, it is not appropriate to share personal medical information and background. Cite 1 peer-reviewed, scholarly, or similar reference. Format your assignment according to APA guidelines. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Assignment Week 2 Case Study Comparisons For more classes visit www.snaptutorial.com

  3. HCS 490 Week 2 Case Study Comparisons Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups. Complete the Case Study Comparisons worksheet. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers) For more classes visit www.snaptutorial.com HCS 490 Week 2 Use of B2B and B2C in Health Care The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will

  4. complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care. Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit. Discussion prompt: Describe the use of B2B and B2C in health care. To receive credit for your discussion, you will be responsible for the following:  As an individual, research the following and be able to contribute to a substantial discussion with your peers regarding the discussion prompt in your team learning area.  B2B  B2C  How B2B and B2C are used in health care  As a team, host a substantial discussion on the topic in your team learning area. For the discussion to be considered substantial, the following must be included:  All team members will provide details from their research.  All team members will provide at least 1 peer-reviewed, scholarly, or similar reference from their research. Cite your sources according to APA guidelines.  As a team, create a list of 5 key points that summarize your team’s discussion and understanding of the topic. Select a team leader to submit the 5 key points that summarize your discussion. Click the Assignment Files tab to submit your assignment. Note: Your faculty member will grade your substantial discussion in the team learning area as well as the 5 key points submitted. *****************************************

  5. HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation For more classes visit www.snaptutorial.com HCS 490 Week 2 Use of B2B and B2C in Health Care The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care. Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit. Discussion prompt: Describe the use of B2B and B2C in health care. To receive credit for your discussion, you will be responsible for the following:  As an individual, research the following and be able to contribute to a substantial discussion with your peers regarding the discussion prompt in your team learning area.

  6.  B2B  B2C  How B2B and B2C are used in health care  As a team, host a substantial discussion on the topic in your team learning area. For the discussion to be considered substantial, the following must be included:  All team members will provide details from their research.  All team members will provide at least 1 peer-reviewed, scholarly, or similar reference from their research. Cite your sources according to APA guidelines.  As a team, create a list of 5 key points that summarize your team’s discussion and understanding of the topic. Select a team leader to submit the 5 key points that summarize your discussion. Click the Assignment Files tab to submit your assignment. Note: Your faculty member will grade your substantial discussion in the team learning area as well as the 5 key points submitted. ***************************************** HCS 490 Assignment Week 3 External Influences on Consumer Choices For more classes visit

  7. www.snaptutorial.com HCS 490 Week 3 External Influences on Consumer Choices Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices. Complete the External Influences on Consumer Choices worksheet. Cite 2 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market For more classes visit www.snaptutorial.com

  8. HCS 490 Week 4 Benchmark Assignment—Health Care Market The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources. Select 1 of the following in your community or surrounding area:  One walk-in clinic, such as an urgent care facility  One retail clinic in your local grocery store or retail pharmacy  No-appointment physician’s office Research the market of this facility. Consider the following as you complete your research:  Demographics of the consumers who use the facility selected  The location of the facility selected  The marketing used to bring in consumers to the facility selected Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:  Describe the facility selected, including its location.  Analyze the demographics of the consumers who use the facility selected.  Include the cultural and generational demographics in your analysis.  Analyze the marketing approach used for the facility.  Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.  Consider whether marketing techniques can be the same when marketing to different demographics. Format your assignment according to APA guidelines. Cite at least 1 reputable reference. Click the Assignment Files tab to submit your assignment. *****************************************

  9. HCS 490 Assignment Week 5 Health Care Consumer Presentation (diabetes program) For more classes visit www.snaptutorial.com HCS 490 Week 5 Health Care Consumer Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation. Choose 1 of the following companies or products to use in your presentation:  Health spa launching a new weight loss treatment  Insurance company launching a new medical product for the exchange  Hospital system launching a new diabetes program  Medical device manufacturer launching a new metal alloy prosthesis  Select your own company and product with approval from your instructor Create a 12- to 15-slide presentation with speaker notes that includes the following:

  10. Section 1: General Company or Product Information  Describe the health care company or product.  Describe the value of the services offered by your health care company or product. Section 2: Consumer Information  Analyze how consumers share health information through the company or the product.  Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared. Section 3: Impact of Outside Agencies  Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer. Section 4: Impact of Regulations  Analyze the effect of health care reform on the health care consumer who uses the selected company or product. Section 5: Anticipating the Changing Market  Explain how consumers’ options for health care are changing.  Consider if it will have an impact on the use of the company or product selected.  Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.  Discuss how advances in technology and medicine may influence the use of the company or product over time. Cite 3 peer-reviewed, scholarly, or similar references. Format your assignment according to APA guidelines, including a title and references slide and speaker notes. Click the Assignment Files tab to submit your assignment. *****************************************

  11. HCS 490 Entire Course For more classes visit www.snaptutorial.com HCS 490 Assignment Week 1 Shifts in Our Health Care System HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers) HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation HCS 490 Assignment Week 2 Case Study Comparisons HCS 490 Assignment Week 3 External Influences on Consumer Choices HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market HCS 490 Assignment Week 5 Health Care Consumer Presentation (Diabetes Program) HCS 490 Week 1 Discussion Question 1 HCS 490 Week 1 Discussion Question 2 HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care HCS 490 Week 2 Discussion Question 1 HCS 490 Week 2 Discussion Question 2

  12. HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper HCS 490 Week 2 Case Study Comparisons HCS 490 Week 3 Discussion Question 1 HCS 490 Week 3 Discussion Question 2 HCS 490 Week 3 Team Assignment Marketing Strategy template Research HCS 490 Week 3 Individual Assignment Community Program HCS 490 Week 4 Discussion Question 1 HCS 490 Week 4 Discussion Question 2 HCS 490 Week 4 Team Assignment Communication Strategy HCS 490 Week 4 Individual Assignment Signature Assignment: Health Care Access Options HCS 490 Week 5 Discussion Question 1 HCS 490 Week 5 Discussion Question 2 HCS 490 Week 5 Individual Assignment Signature Assignment Marketing Strategy HCS 490 Week 5 Team Assignment Marketing Simulations ***************************************** HCS 490 Week 1 Discussion Question 1 For more classes visit

  13. www.snaptutorial.com What might consumers do to reduce health care costs? List at least 3 specific things that are proven to work. Remember to use appropriate APA citations where necessary. ***************************************** HCS 490 Week 1 Discussion Question 2 For more classes visit www.snaptutorial.com How do you determine if a piece of health care information is reliable? Include an example of one reliable and one unreliable source that your classmates have not already used. When researching whether or not health care information is reliable or credible, several factors should come into play: What are the professional credentials of the author of the information? Is this a peer reviewed journal article or other form of health/medical industry study?

  14. Is the information provided, been supported by the American Medical Association? The Food and Drug Administration or other professional groups within the health care arena? Can the information be verified? By factual data or references to provide you with further avenues to research the authentication of the information? Is the health care information fact based or just an opinion? When was the information published? Or is the information published at all? ***************************************** HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Write a 850- to 1,050-word reflection that details the changing landscape of the health care system. Include the following:

  15. • Explain shifts taking place currently in the health care system. o For example, consider the shift from acute care to wellness and prevention and the shift in accountability. • Describe current and potential challenges with the health care system. • Identify health care cost for consumers. o Consider how the costs for consumers have evolved. o What are consumers' reactions? • Explain how the health care system is handling challenges. o Are they effective? Format your assignment according to APA guidelines. Cite 2 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Week 2 Case Study Comparisons (2 Sheet)

  16. For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers HCS 490 Week 2 Case Study Comparisons Health Care reform has made insurance accessible to everyone. As a consumer it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs. Complete the Case Study Comparisons worksheet. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Week 2 Discussion Question 1 For more classes visit

  17. www.snaptutorial.com Do employers have the right to screen employees or potential employees to learn if they are smokers, have chronic disease, or are overweight? ***************************************** HCS 490 Week 2 Discussion Question 2 For more classes visit www.snaptutorial.com What effects will changing population demographics have on health care costs and services? *****************************************

  18. HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Staying Relevant Simulation Discussion Paper Be sure to follow the grading form attached to this assignment. Part 1: Individual Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, you will use the information composed as an individual in Part 2 of the learning team assignment. Compose the email requested at the end of simulation. The email proposal should include: Objectives and target audience for project A thorough review of the website and social media page Specific details on how the website and social media page could be improved New ideas and how they could be implemented for Bright Road

  19. Part 2: Learning Team Write an 800-1,000-word discussion (not including the title and reference pages) regarding the simulation and its importance in the course or in potential careers. Include the following in the same order you see below: Summarize key points of the simulation. Explain the relevance of the simulation to the course and to potential careers. As a team, develop at least three questions you would have asked during the meeting to provide you with additional information you might have needed As a team, summarize your thoughts from the individually written emails regarding: Specific details on how the website and social media page could be improved New ideas and how they could be implemented for Bright Road Format your assignment according to APA guidelines.See grading form for details. Cite three peer-reviewed, scholarly, or similar references (not including the course textbooks) Click the Assignment Files tab to submit your assignment. Be sure to follow the grading form attached to this assignment. ***************************************** HCS 490 Week 3 Discussion Question 1

  20. For more classes visit www.snaptutorial.com What are the benefits and challenges of one technologically based communication modality—e-mail, a web-based forum, and so forth— involving patients and health care providers? ***************************************** HCS 490 Week 3 Discussion Question 2 For more classes visit www.snaptutorial.com What effects or potential effects do technologically based communication modalities—between patients and health care providers and between health care providers only—have on health care costs? Please provide at least one peer-reviewed reference in order to receive credit for this DQ. Remember to use quotes where appropriate to distinguish between your words and those of the person you are citing.

  21. ***************************************** HCS 490 Week 3 Individual Assignment Community Program (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area. Research and identify your local community. Select 1 of the following programs:

  22. Smoking cessation Weight-loss or nutrition Senior themed programs Community health improvement plans Create a 2-page proposal and include the following: Describe the program you selected. Address why you selected the program. Describe the cultural demographics of your community. Explain the age breakdown of your community.

  23. Describe how demographics and age affect your local health care market. Identify the major health needs of the community. Include a comparison of your community to the national health care market. Identify the local wellness programs and their effect on health care costs. Identify recommendations for how you might market to your local community. Format your mailer according to APA guidelines. Cite 2 peer-reviewed, scholarly, or similar references to support your mailer. Click the Assignment Files tab to submit your assignment. ***************************************** HCS 490 Week 3 Team Assignment Marketing Strategy template Research (2 Papers)

  24. For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Marketing Strategy Template Research Be sure to follow the grading form attached to this assignment. It is important to understand that there are a variety of marketing and communication strategies used in the industry. Your team will conduct research on the Internet to explore marketing and communication strategy templates as well as discuss the importance of different templates used in marketing. Write a 350-700-word (not including title or reference pages) summary based on your findings. Include the following: Identify two marketing strategy templates and two communication strategy templates Describe the components that make up each strategy template Discuss the appropriate use of the templates you have identified and described Explain the similarities and differences of the marketing and communication strategy templates you have identified and described Format your assignment according to APA guidelines. See grading form for details. Cite four peer-reviewed, scholarly, or similar references (not including the course textbooks). Click the Assignment Files tab to submit your assignment.

  25. ***************************************** HCS 490 Week 4 Discussion Question 1 For more classes visit www.snaptutorial.com What are the benefits and risks of advertising and marketing health care products and services to potential health care consumers? ***************************************** HCS 490 Week 4 Discussion Question 2 For more classes visit

  26. www.snaptutorial.com Do you think the Health Insurance Portability and Accountability Act (HIPAA) has worked? Explain. ***************************************** HCS 490 Week 4 Individual Assignment Signature Assignment: Health Care Access Options (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Signature Assignment: Health Care Access Options

  27. Research the following in your community or surrounding area: One walk-in clinic, such as urgent care One retail clinic in your local grocery store or drug store No appointment physician's office Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following: Analyze the changing landscape of the health care system. Differentiate the various places health care is delivered. Analyze what impact cultural demographics have on the health care market. Analyze the targeted audience of the clinic or office based on cultural demographics. Analyze the effectiveness of the marketing approach for the clinic or office to various cultures. Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics. Differentiate what effect different generations have on the health care market. Analyze the targeted audience of the clinic or office based on generational demographics. Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. Differentiate the marketing techniques that could be used to improve the marketing within different generations. Analyze the impact of media and social networking on consumer choices. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Click the Assignment Files tab to submit your assignment. *****************************************

  28. HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Communication Strategy Be sure to follow the grading form attached to this assignment. Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon. Choose ONLY ONE of the following: Health spa launching a new weight loss treatment Insurance company launching a new medical product for the exchange Hospital system launching a new diabetes program Medical device manufacturer launching a new metal alloy prosthesis Select your own company and product with approval from your instructor

  29. Prepare a paper in which you create a 12-month communication strategy for your client. The communication strategy paper is 800-1,000 words in length (not including the title and reference pages). The paper discusses the following, in sections and in the same order you see below: A brief description of the product or service the team will launch Describe the target audience, including its specific demographic characteristics. Discuss why this is the correct target audience for this product (or service). Discuss the messages and communication activities the team will use. Discuss your rationale for using them. Discuss how different communication modalities would be effective in marketing your product or service to different age groups Discuss the concept of an integrated communication campaign. Describe what it is; then discuss how your team would use it to reach your target audience. Discuss the concept of transparency. Describe what it means; then give specific examples of successful industries or companies that have used transparency to enhance their effectiveness. Discuss how the team would apply this to your strategy. Format your assignment according to APA guidelines.See grading form for details. Cite three peer-reviewed, scholarly, or similar references (not including the course textbooks) ***************************************** HCS 490 Week 5 Individual Assignment Signature Assignment Marketing Strategy (2 Papers)

  30. For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Signature Assignment: Marketing Strategy Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy: Section 1: General Product Information Describe the health care company or product Describe how you will market your health care company or product. Describe how the marking plan will differ from other marketing plans currently available to consumers. Describe the value of the services offered by your health care company or product. Section 2: Consumers Differentiate health care access options for consumers. Differentiate the health care access options that are available to your target audience. Analyze how the health care access options will affect how you market to your target audience. Analyze how consumers communicate health care access options.

  31. Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared. Section 3: Impact of Outside Agencies Analyze the impact government agencies have on products and services that are available to the health care consumer. Section 4: Impact of Regulations Analyze the effect of health care reform on the health care consumer products and services. Analyze how health care reform will affect your target audience. Analyze how health care reform will affect how you market to your target audience. Section 5: Anticipating the Changing Market Explain how consumer's options for health care are changing. Explain how you will ensure the health care company or product is relevant to the consumer. Section 6: Importance of Market Strategy Explain why all of these factors are important for your marketing strategy. Format your assignment consistent with APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment. Copyright ©2016 by University of Phoenix. All rights reserved. All trademarks are property of their respective owners. See the list of trademarks used in this course. Resources: Center for Writing ExcellenceReference and Citation GeneratorGrammar and Writing GuidesLearning Team Toolkit *****************************************

  32. HCS 490 Week 5 Team Assignment Marketing Simulations (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Review the simulations provided in Week Three, Four, and Five. As a team, select and complete 1 of the following simulations: Week Three Advertising Simulation Recovery and Retention Week Four How Are We Doing Week Five Patient Engagement Write a 1,050- to 1,400- word reflection regarding the simulation and its importance to the course or to your potential career. Include the following:

  33. Summarize key points of the simulation. Explain the relevancy of the simulation to the course and to your potential career. Explain the importance of relevancy and engagement to the health care consumer. Explain how advances in technology and medicine may enable consumers to make health or unhealthy choices. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Click the Assignment Files tab to submit your assignment. *****************************************

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