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In the last couple of years, almost all the sectors have come across one constant ruling their business patterns, namely transmogrification. And the latest vertical standing at the cusp of this is the retail and catering sector. The technological influx has enabled brands to customize products for their customers and prosper. Popular brands are giving the shopper full power to personalize their products according to their taste, choice, and preference that fits their budget as well as meet their expectations. This results in higher customer retention, profitability, and increased sales margin.
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